1. Researching your
audience
Lecture 3.2
University of Alberta
ALES 204
Nancy Bray
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2. Housekeeping
Questions about the assignment
iClickers
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3. Important information about
grading
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4. The bind of teaching
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5. Grade Inflation
Source: http://gradeinflation.com/ 5

6. Grade Distribution at U of A
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7. What’s an A? What’s a B?
What’s a C? What’s a D?
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8. Lecture Outline
1. Why research your audience?
2. How to research your audience
3. Example: Who are your professors?
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9. Course Map
Analyze a communicative situation
Plan an approach
Identify strengths and weakness of your approach
Context Rhetorical Purpose Channel
Interpersonal Informative Oral
Small Groups Persuasive Written
Public
Mass Communication Visual
Online
Define communication and understand a model of communication
Describe the role that culture, hierarchy, perception, language, non-verbal behaviour, and
generation play in communication
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10. Culture
Hierarchy
Perception
You Another person
Language
Non-verbal
Generation
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11. 1. Why research your audience?
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12. Why bother?
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13. 2. How to research your
audience?
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14. How to
research
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15. What you want to know:
Demographics Psychographic Relationship to you
)
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16. Audience
Profiles
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17. Audience
Personas
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18. Build a persona
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19. Who are your professors?
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20. Demographics
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21. Your best
guesses
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22. Education
22

23. Source: Matthew Might 23

24. Source: Matthew Might 24

25. Source: Matthew Might 25

26. Source: Matthew Might 26

27. Source: Matthew Might 27

28. After the PhD - Part 1
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29. After the PhD - Part 2
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30. What do your professors do?
Research Teaching Service
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31. Others at the
university
Lecturers:
Adjunct professors.
Researchers
Administrators
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32. Difficulties of
an academic
life
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33. The perks
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34. Build a profile
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35. Take Away
Know how to research your
audience
Know how to build a audience
profile and persona
Knowing about your audience
can change your perception
and attitudes
Read Chapter 4 in the textbook
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36. Photo Credits
Slide 7: divide by mafleen
Slide 9: audience by thinkmedialabs
Slide 13: mystery man by Peter Remnemark
Slide 23: professor from tulane university
Slide 24: graduation by Goodimages
Slide 25: professor by San Mateo County Library
Slide 26: mystery man by Peter Remnemark
Slide 27: profile by misteraitch
Slide 28: persona by Community Photography 'now & then'
̃ ̃
Slide 29: personas by nona cachilup
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