1. CAPP Academic
Denise Woods-Goldstein
International Director, Canada
Dwoods@CompTIA.org

2. Setting the Stage: the Growing
Importance of Information Technology
Importance Today Projected Importance in 2014
Very Very
Important Important
Important
Important
NET Neutral NET NET Neutral NET
Unimportant Important Unimportant Important
Source: CompTIA’s IT Skills Gap study
Base: 500 U.S. IT and Business Executives

3. Research Confirms Many Common
Perceptions of Teens and Young Adults
✓ Love technology
✓ Act as technology facilitators
✓ Unsure of their future

4. Love of Technology Doesn’t
Always Translate to Career Interest
Interest in IT Careers Perceptions of IT Careers
Top Tier Perceptions
 Requires good math and
science skills
 Opportunity to use
technology to help people
 Fun, interesting work
 Pays well
Second Tier Perceptions
 Difficult, complicated work
 Easy-to-get a job
 Solitary work
 Just for tech geeks
 Boring
Base: Total 1002 respondents, 13-17 years=503,
18-24 years=499, Male=501, Female=501

5. Low Interest in IT Careers May be Partially
Explained by Information Gaps
Responses of teens and young adults that indicated they are not interested in a career in IT
Base: Total 1002 respondents, 13-17 years=503,
18-24 years=499, Male=501, Female=501

6. Specific Areas of Technology Resonate
More Than a Generic Career in IT
Interest in this type of work/career path
Base: Total 1002 respondents, 13-17 years=503, 18-24
years=499, Male=501, Female=501

7. Take-aways
✓ Opinions are formed early
✓ Knowledge gaps exist
✓ Many positives to leverage

8. Top Ways IT Certification Impacts Job
Performance
From the certification holders’ point of view
47% More insightful problem solving
37% Better able to understand new or complex technologies
31% Improved career advancement opportunities
30% Higher productivity
23% Higher customer satisfaction
23% Better communication with co-workers/clients
Source: CompTIA’s IT Training and Certification: Insights and
Opportunities study, August 2009 Base: 1,155 IT certification holders

9. Overall Value of IT Certifications
[in terms of a validation of skills/expertise from the perspective of hiring managers]
Low Moderate High
Value Value Value
Source: CompTIA Employer Perceptions of IT Training and Certifications| N = 800 US hiring managers, 350 UK, 230 South Africa | Q15

10. IT Manager Opinions of Certifications
Disagree Partly Agree, Agree/ Strongly
(net) Partly Disagree Agree
Source: CompTIA Employer Perceptions of IT
Training and Certifications| Base = 800 US
hiring IT managers

11. Rewards/Recognition Provided to Staff that
Achieve a Certification
HR Certifications
IT Certifications
Organizations with a formal policy
towards IT certifications are more
likely to provide a monetary benefit
for achieving certification than those
with no formal policy (57% vs. 43%).
Source: CompTIA Employer Perceptions of IT
Training and Certification Base: 248 HR
Executives | 804 Business and IT Executives

12. Value of IT Certification to Individuals
Somewhat
Valuable,
Not Somewhat
Valuable Not Valuable Valuable NET Valuable
Overall value 18% 28% 54% 82%
Getting a foot in the door/interview 20% 24% 56% 80%
Promotion/career opportunities 26% 28% 47% 75%
Higher salary or pay 31% 28% 41% 69%
Changing fields or industries 32% 29% 39% 68%
Source: CompTIA’s IT Training and Certification:
Insights and Opportunities study, August 2009
Base: 1,155 IT certification holders

13. Organizations Recognize the Value of Testing
After Training to Confirm Knowledge Gains
A net 84% of organizations A net 94% of organizations*
agree that it’s important to believe security certifications
test after training to positive ROI
confirm knowledge gains
Security Security Security
Agree Strongly Certification Certification Certification
Agree s have Low s have s have High
ROI Moderate ROI
Source: CompTIA’s 9 Annual Information Security Trends study
th
ROI
Base: 350 U.S. organizations with a formal or informal policy
towards the use of IT certifications

14. About CompTIA
A non-profit trade association since 1982 advancing the global
interests of information technology (IT) professionals and
Companies including:
Manufacturers
Distributors
Resellers
Corporate Training Organizations
Educational Institutions
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15. ECAP Mission and Charter
Educate
The IT Community Certify
(Education = The IT workforce
CEUs, 10 week guides, (Certify = Strata, + series,
webcasts, research, white global leadership, career
papers, MRC, events, development, IT Pro, CAPP)
communities)
Our Mission
Advocate Philanthropy
On behalf of IT Ability to give back
(Advocate = the PAC, Capitol
(Philanthropy = CAAT, Year
Hill, grassroots, cyber
Up, Creating Futures, military
security, workforce, health
personnel, at-risk youth)
IT)
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16. Program Criteria
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17. Program Criteria
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18. Program Criteria
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19. Interactive IT Certification Roadmap
http:certification.comptia.org/certroadmap Under Explore Careers Tab
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20. Partner Benefits
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21. Program Benefits
*US/Canada: Benefit starts after $500 in voucher purchases 21

22. IT Curricula and Tools
Academy Curriculum Pathway Academy Instructional Tools
Academy Quick Start Guide
IT Career Guidance Tools
- Describes career choices and outcomes
Instructor Readiness Kit*
• Assessments and Sample Questions
CompTIA Curriculum Pathway • Free eLearning Courses
- Describes curriculum and • Free Exam Vouchers for each course
certification options
Instructor Tip Sheets
• Class set up etc.
• Certification career outcomes
• Exam Details
Assessments and Sample Questions
– Helps assess IT knowledge and skills and
Student Tip Sheets
helps practice for the exams • Certification career outcomes
• Exam Details
Certification Exams
-Qualifies students for jobs,
promotions and compensation 22
•Benefit starts after $500 in voucher purchases

23. CompTIA’s Certification Program
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24. Certification/Certificate Mission
Ensure Professionals have the Knowledge and Skills to
Perform IT Job Roles
• More than 1.7 million CompTIA
certified professionals worldwide
• Recognized by top tech companies
such as HP, Sharp, Microsoft, Lenovo
and Ricoh
• Globally-recognized, vendor-neutral
certifications - ensure proficiency in a
variety of fields, such as:
• Networking • Server Technology
• Security • VoIP
• PC Repair • Project Management
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© 2009 – All rights reserved. No reproduction or distribution permitted without the written authorization of CompTIA.

25. Career Pathway
Core Certifications with Transferable Skills to Other Technologies CompTIA Certifications & Certificates Vendor Technology
Foundational Network+ and 2 years 2 years network Hardware
Certification that networking administration with
qualifies for IT Jobs experience security focus
Average Salary : $50,364* Average Salary: $63,027* Average Salary: $93,667*
Possible Job Roles
• Help Desk/Technical
Possible Job Roles Possible Job Roles Systems
•Support Specialist • Network Admin •Security Specialist
• Network Technician •Network Admin
Methodology
IT Foundational
Certificate for
core skills
Foundational IT Credential for
Fundamental skills to Multiple Careers
prepare for certification/job
Career Paths
• A+ Certification
• General job prep
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* Source: ComputerWorld Salary Survey 201- U S salary only

26. Questions?
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