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Quality Assured Sample
> Quarantine rules to ensure survey participants are not
over utilised
> Surveys are checked to avoid language and logic issues
> De-duplication controls to ensure surveys are not
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> Active quality measures to identify and remove poor
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> Random and stratified sampling so we survey all people
and not just the high responders
> Identification measures to validate respondents
> Panel blending so that multiple panels are used, proven to
increase survey reliability
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