1. Unit G322: Institutions & Audience
(Film)
Starter – “Beat the Buzzer”
YOU MUST attempt to beat the person by pressing the Buzzer first when Mr Crafts OR
another student asks a question – First to 3 wins!
YOU SHOULD NOT shout out answers and if you have a bit of a “brain fart” and forget the
answer pass it over to someone else on the team!
http://www.te
acherled.com/r
esources/quiz/
quizload.html

2. AS Media Studies –
Exam Lesson –
The Proliferation in hardware
and content for institutions and
audiences
Monday 6th January 2014
Unit G322: Key Concepts Exam

3. Why?
Aims & Objectives
• Re-cap prior learning of some of the
content we have covered so far for
Section B of the Unit G322 Exam
• Establish some of the different types of
hardware available to Institutions and
Audience.
• Establish what impact certain new media
technologies are having on our
consumption habits.
• Review the learning.
So YOU are
prepared and
ready for the
exam on May
23rd!

4. ✓
✓
✓

5. Starter – Re-cap some key areas
YOU MUST write down the missing key
term/statistic when it appears on the board.
YOU SHOULD be prepared to discuss this further
to the rest of the class.

6. Unit G322: Institutions & Audience
(Film)
February 2010 – Nick Roddick
“Technology is not only changing the
b_________ of film making, but also
the i________ of s____”
usiness
mportance tory

7. Which well known UK Film and Television Institution produced ‘A Field in England’ (2013)?
“Multi-Platform Day and Date release”
What term is used to desribe the method of release for this film?

8. • Film 4OD and iTunes (VOD) – How many transactions?
1,200 Transactions
• What is the term used to describe Film Four and
iTunes relationship?
Synergy

9. "We have no obligation to make
history. We have no obligation to
make art. We have no obligation to
make a statement. Our obligation is
to make m______.”
(Don Simpson – Producer of
‘Top Gun’)
American Culture In the 1980s (2007) Graham Thompson
Edinburgh University Press
Unit G322: Institutions & Audience
(Film)
oney

10. Audiences have “diminished
e__________” (Mark Kermode)xpectations

11. Unit G322: Institutions & Audience
(Film)
Key phrase:
Experience
On your whiteboards, YOU MUST list as
many formats of hardware a film can be
distributed and exhibited on.

12. Formats of Focus
We are going to focus on the following examples
through Case Studies:
DVD/Blu-Ray
Cinema
VOD

13. DVD/Blu-Ray
http://ncrafts.wordpress.com/unit-g322-key-concepts-section-b-film-
industry/section-b-film-industry-by-the-numbers-bfi/
ALL of the information we are going to cover in the lesson (Statistics wise) is available via.
The link above.
Going in to the exam with facts and figures, alongside HOW the case study films are PDME,
is CRUCIAL!

14. DVD/Blu-Ray
In 2012, feature film video sales and rentals in the UK
generated just under £1.2 billion.
In 2012, 179 million videos in all categories were
sold, down 14% on 2011.
WHY?
DVDs accounted for the majority of all categories of
video sales (85% by value and 91% by volume) and Blu-
ray disc sales accounted for 14.8%.
WHY?

15. DVD/Blu-Ray
• Conclusion:
A lot of the “Big Six” (Warner Bros. Disney, Universal, 20th Century Fox) control the
distribution of the Home Video Market.

16. DVD/Blu-Ray
WHY is ‘The Angels Share’ (2012 – Sixteen Films) NOT on this list?

17. DVD/Blu-Ray
Will ‘A Field in England’ (2013 – Film Four) be on
the 2013 list?

18. DVD/Blu-Ray
What is the
common theme
in BOTH of these
tables?

19. DVD/Blu-Ray
Key terms:
Horizontal and Vertical Integration
Studios that are in the “Big 6” have the power and control to dominate all sectors of the
Film consumption market.

20. AS Media Studies –
Exam Lesson –
The Proliferation in hardware
and content for institutions and
audiences
Monday 13th January 2014
Unit G322: Key Concepts Exam

21. AS Media Studies –
Mock Exam
• This will take place sometime week beginning:
Monday 3rd February 2014
• It will be 2 Hours in length and will require
you to complete a Section A and B Question
• In the exam it is recommended you spend
45 minutes answering EACH question.

22. Homework
‘Man of Steel’ (2012 – Warner Bros)
When was it released on DVD in the UK?
What was the time differential (Weeks)
between the cinema/Dvd release?
Due: Next Lesson –
TODAY!

23. DVD/Blu-Ray
In 201_, feature film video sales and rentals in the UK
generated just under £1._ _illion.
In 201_, 179 million videos in all categories were
sold, down 1_% on 201_.
WHY?
DVDs accounted for the majority of all categories of
video sales (_ _% by value and 91% by volume) and Blu-
ray disc sales accounted for 1_.8%.
WHY?
2
2 b
2
4 1
85
4

24. Cinema
‘Taken 2’ (2012 – 20th
Century Fox) and ‘SkyFalls’
(2012 – Sony) release in
October 2012 ensured
admissions were up 24% on
2011’s figures.
WHY could this have been
the case?

25. http://www.dcpinfo.com
The link above WILL take you to a detailed outline of the
difference in costs for 35mm and for DCP (Digital Cinema
Package), which studios such as the “Big 6” and other Hollywood
Majors capitalise on in order to saturate the Global market.
However, smaller Indie studios (Sixteen Films), may see this as a
threat to their values of producing film using traditional methods.
DCP –
$1500-$3000 (depending on runtime and options), with additional copies
running about $170-$300 each
HOW much does a 35mm package cost in comparison –
YOU MUST visit the website and find out!

26. Cinema
At the end of 2012, the UK had 3,817
screens, 50 more than 2011, in 769 cinemas.
In 2012, 96% of all screens in the UK were
located in town or city centres, edge of
centre, ‘out of town’ or suburban locations.
Only released in 14 screens –
this is known as a limited release.

27. Cinema
More than 90% of all screens in the UK were
equipped for digital projection.
Would this have effect the
success of ‘The Angels
Share’ (2012 – Sixteen
Films)?
Why?

28. Cinema
“He suggests that, at some point soon, a slew
of these mega-productions will flop all at once
and Hollywood will be forced into dramatic
change. That change will include: movie-going
becoming a rarer, more special and more
expensive occasion; movies being released in
all formats, everywhere, at the same time;
and most "movies’" coming to us via online
services. This, the pair suggest, will mean a
bright future for movie-makers with a
particular vision – they will be able to make a
living out of globally aggregated niche
audiences”.
Steven Spielberg

29. Cinema
Has this film become a catalyst for change in the film industry?

30. VOD

31. VOD – Case Study examples
• The combined value of the television-based and online VoD film market
was £243 million in 2012, up from £55 million in 2011 (an increase of
123%).
• Subscription makes up around 31.5% of this:

32. VOD
Conclusion:
29% of consumers paid to access VoD content; 71% of users watched online
content for FREE.
Piracy and Illegal downloads is believed to cost the Film Industry an estimated
$58 Billion in 2012 through loss of IP (Intellectual Property).
Link to “Multi-Platform Day-and-Date releases” combatting this.
‘Taken 2’ (2012 – 20th Century Fox) – ONLY 16 Weeks between the release of
the film at the box-office and on DVD. This resulted in $30 million in DVD
sales – 68% of the Production budget alone

33. VOD – Case Study examples
Another example of a “Day-and-date” release in the UK –
• Released in 50 Public Cinemas (which Curzon control – there’s one in Richmond).
Box-Office: £418k
• Available to view on CHC (Curzon Home Cinema)
• Also available on:
Sky Store
‘A Late Quartet’
(2012 – Opening Night Productions)

34. Homework
‘Man of Steel’ (2012 – Warner Bros)
When was it released on DVD in the UK?
What was the time differential (Weeks)
between the cinema/Dvd release?
Due: Next Lesson –
Monday 13th January

35. What you have learnt today?
YOU MUST divide your whiteboard into
3 columns:
DVD/Blu-Ray
Cinema
VOD
Write down x1 statistic/area you have
learnt today.
YOU COULD write down x2.