Gf K Technology Overview 03 27 2012

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GfK DIGITAL
TECHNOLOGY
Consumer Experiences

© GfK 2012 | GfK Digital Technology | 1

GfK Group - Public Company based in Nuremberg, Germany
History More than 75 Years Experience,
Financially Strong & Stable

Sales $1.8 Billion in 2011

Services Primary Market Research - Full Service
• Quantitative
• Qualitative
• Customer Satisfaction
• Loyalty
• Mystery Shopping

Employees More than 11,000 full-time staff

Growth 6% in 2011

© GfK 2012 | GfK Digital Technology | 2

GfK Group — Worldwide Coverage, More than 100 Countries

Albania China Indonesia Macedonia Qatar Thailand
Algeria Colombia Iran Malaysia Romania Tunesia
Argentina Croatia Iraq Mexico Russia Turkey
Australia Cyprus Ireland Montenegro Saudi-Arabia Turkmenistan
Austria Czech Republic Israel Morocco Senegal Uganda
Azerbaijan Denmark Italy Mozambique Serbia Ukraine
Bahrain Ecuador Ivory Coast Netherlands Singapore United Arab Emirates
Bangladesh Egypt Japan New Zealand Slovakia United Kingdom
Belarus Estonia Jordan Nigeria Slovenia Uruguay
Belgium Finland Kazakhstan Norway South Africa USA
Bolivia France Kenya Oman Spain Uzbekistan
Bosnia-Herzegovina Georgia Korea Pakistan Sudan Venezuela
Botswana Germany Kuwait Panama Sweden Vietnam
Brazil Greece Kyrgyzstan Paraguay Switzerland Yemen
Bulgaria Guatemala Latvia Peru Syria
Cambodia Hong Kong Lebanon Philippines Tajikistan
Canada Hungary Libya Poland Taiwan
Chile India Lithuania Portugal Tanzania

© GfK 2012 | GfK Digital Technology | 3

Our 360° Organization—Client Driven Needs Drive The Creation
Of Expert Teams Who Achieve Synergies

© GfK 2012 | GfK Digital Technology | 4

Consumer Experiences — US Locations
Northeast
Alexandria, Virginia
Blue Bell, Pennsylvania
Boston, Massachusetts
Chelsea Market, New York (Headquarters)
East Hanover, New Jersey
Harrison, New York
Park Avenue South, New York—401 Park Ave.
Park Avenue South, New York—440 Park Ave.
Wayne (Philadelphia), Pennsylvania
Princeton, New Jersey
Roseland, New Jersey
Washington, D.C.
Westport, Connecticut

Midwest
Ann Arbor, Michigan
Chicago, Illinois—420 North Wabash Ave.
Chicago, Illinois—230 West Monroe Street
Cincinnati, Ohio—250 East 5th Street
Cincinnati, Ohio—10300 Alliance Road
Minneapolis, Minnesota
Southfield (Detroit), Michigan

West
Burbank, California
Gardena, California
Irvine, California
San Francisco, California
Palo Alto, California
St. Louis, Missouri (Healthcare)

© GfK 2012 | GfK Digital Technology | 5

GfK Consumer Experiences US — Six Sectors of Expertise

Consumer Digital Financial Media &
Automotive & Retail Technology Services Healthcare Communi-
cations

Global Team
More than 300 technology
research experts around the world

© GfK 2012 | GfK Digital Technology | 6

Why GfK?
Because we deliver strategic, fact-based insights that drive business decisions and
create value.

How?
• Technology Sector Expertise – Consumer & Enterprise
• Proven Research Heritage
• Global Coverage
• We have a Point of View
• Broad Portfolio of Research Solutions
• Senior GfK Team Member Involvement

© GfK 2012 | GfK Digital Technology | 9

GfK DIGITAL TECHNOLOGY

Rick van der Wal
San Francisco, CA
Tel: (415) 762 1041
email: rick.vanderwal@gfk.com
© GfK 2012 | GfK Digital Technology | 10

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Gf K Technology Overview 03 27 2012

2. GfK Group - Public Company based in Nuremberg, Germany History More than 75 Years Experience, Financially Strong & Stable Sales $1.8 Billion in 2011 Services Primary Market Research - Full Service • Quantitative • Qualitative • Customer Satisfaction • Loyalty • Mystery Shopping Employees More than 11,000 full-time staff Growth 6% in 2011 © GfK 2012 | GfK Digital Technology | 2

3. GfK Group — Worldwide Coverage, More than 100 Countries Albania China Indonesia Macedonia Qatar Thailand Algeria Colombia Iran Malaysia Romania Tunesia Argentina Croatia Iraq Mexico Russia Turkey Australia Cyprus Ireland Montenegro Saudi-Arabia Turkmenistan Austria Czech Republic Israel Morocco Senegal Uganda Azerbaijan Denmark Italy Mozambique Serbia Ukraine Bahrain Ecuador Ivory Coast Netherlands Singapore United Arab Emirates Bangladesh Egypt Japan New Zealand Slovakia United Kingdom Belarus Estonia Jordan Nigeria Slovenia Uruguay Belgium Finland Kazakhstan Norway South Africa USA Bolivia France Kenya Oman Spain Uzbekistan Bosnia-Herzegovina Georgia Korea Pakistan Sudan Venezuela Botswana Germany Kuwait Panama Sweden Vietnam Brazil Greece Kyrgyzstan Paraguay Switzerland Yemen Bulgaria Guatemala Latvia Peru Syria Cambodia Hong Kong Lebanon Philippines Tajikistan Canada Hungary Libya Poland Taiwan Chile India Lithuania Portugal Tanzania © GfK 2012 | GfK Digital Technology | 3

4. Our 360° Organization—Client Driven Needs Drive The Creation Of Expert Teams Who Achieve Synergies © GfK 2012 | GfK Digital Technology | 4

5. Consumer Experiences — US Locations Northeast Alexandria, Virginia Blue Bell, Pennsylvania Boston, Massachusetts Chelsea Market, New York (Headquarters) East Hanover, New Jersey Harrison, New York Park Avenue South, New York—401 Park Ave. Park Avenue South, New York—440 Park Ave. Wayne (Philadelphia), Pennsylvania Princeton, New Jersey Roseland, New Jersey Washington, D.C. Westport, Connecticut Midwest Ann Arbor, Michigan Chicago, Illinois—420 North Wabash Ave. Chicago, Illinois—230 West Monroe Street Cincinnati, Ohio—250 East 5th Street Cincinnati, Ohio—10300 Alliance Road Minneapolis, Minnesota Southfield (Detroit), Michigan West Burbank, California Gardena, California Irvine, California San Francisco, California Palo Alto, California St. Louis, Missouri (Healthcare) © GfK 2012 | GfK Digital Technology | 5

6. GfK Consumer Experiences US — Six Sectors of Expertise Consumer Digital Financial Media & Automotive & Retail Technology Services Healthcare Communi- cations Global Team More than 300 technology research experts around the world © GfK 2012 | GfK Digital Technology | 6

7. GfK Custom Research US – Digital Technology Sector Digital Technology Segmentation User Experience Cloud Computing Customer Loyalty Subject Matter Experts Brand & New Product Communication Development Virtualization © GfK 2012 | GfK Digital Technology | 7

8. GfK Custom Research US – Thought Leaders in Technology Research Audiences Digital Technology • B2B and B2C Research Category Expertise • Wireless, Software, Hardware, Gaming, Entertainment, eCommerce, Cable, Internet and more Methods • Market Segmentation • Brand Tracking • Usage & Behavior • Feature & Price Optimization • Innovation • User Experience • Digital • Shopper Insights • Marketing Science/Advanced Analytical Modeling © GfK 2012 | GfK Digital Technology | 8

9. Why GfK? Because we deliver strategic, fact-based insights that drive business decisions and create value. How? • Technology Sector Expertise – Consumer & Enterprise • Proven Research Heritage • Global Coverage • We have a Point of View • Broad Portfolio of Research Solutions • Senior GfK Team Member Involvement © GfK 2012 | GfK Digital Technology | 9

10. GfK DIGITAL TECHNOLOGY Rick van der Wal San Francisco, CA Tel: (415) 762 1041 email: rick.vanderwal@gfk.com © GfK 2012 | GfK Digital Technology | 10

Gf K Technology Overview 03 27 2012

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