Maximizing LinkedIn for Sales and Social Media Marketing is the newest book by social media strategy author, speaker, and consultant Neal Schaffer. This is a subset of a popular presentation that Neal provides to help businesses and professionals to better leverage and maximize their presence on LinkedIn. Contact Neal at http://windmillnetworking.com/contact/ to get access to the full presentation or hire him to speak at your next professional meeting.

1. Maximizing LinkedIn for Business
(Presentation Subset)
@NealSchaffer

2. Social Strategy Consultant
15+ years of B2B High Tech Sales, Marketing & Business Development
Successfully launched two sales organizations
from scratch for two different companies
Expert in “Asianizing” Foreign Companies
Fluent in Japanese and Mandarin Chinese
Social Media Author and Speaker
Featured in
Neal Schaffer
Who is Neal Schaffer?
©2011 Windmills Marketing Permission required for copying or redistribution.

3. Social Media Strategy Consulting
Social Media Agency Implementation
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4. We help broaden social connections
even in niche B2B markets.
©2011 Windmills Marketing Permission required for copying or redistribution.

5. Global professional networking Free Yellow Pages
Gain/share expertise Connect with decision makers
Connect with old colleagues Gain mindshare with potential customers
Business intelligence
Professionals Businesses
Why LinkedIn is important.
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6. Advanced People Search
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7. Be Real
Be Complete
Be Branded
Be Searchable
Be Recommended
Step 1: Get your profile in order.
You only get one chance to make a first impression.
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8. • Used LinkedIn to find Trademark Lawyer
• Found 5 2nd Degree Connections who I contacted:
– Profiles were reputable
– Had Recommendations
– Able to contact via LinkedIn message or email
address on Contact Settings
• Had phone interviews with the first 3 that
responded
1 Week Later Deal Closed
How Business Finds You on LinkedIn
©2011 Windmills Marketing Permission required for copying or redistribution.

9. Who to Connect With? New Connections?
• Colleagues (Past & Present) • Introductions
• Partners & Clients • Contact Settings
• Professional Associations • Social Etiquette
• Networking Acquaintances  Personalize Your Message
• Classmates  What’s in It for Them?
• Friends • LinkedIn Group Messaging
• Family • InMail
Step 2: Connect!
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10. ”I had 18
common
connections
with my
potential client,
which
undoubtedly
helped seal the
deal with
Woman
Connections Provide Credibility
Journal.”
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11. You
Social
media
Your
network Your objectives met
•increased sales
+ = •better job
•larger network
Windmill Networking
A strategy with proven results.
©2011 Windmills Marketing Permission required for copying or redistribution.

12. Participate Recommend
in Events Books on Amazon
Introduce
a colleague
on LinkedIn
Update Network Answer Questions
Step 3: Engage
The best place to be is everywhere.
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13. ”I sold a $300,000
property in Australia
through my LinkedIn
Status Updates.”
Status Updates Yield Business
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14.  1+ Million Subject-Specific Groups
 Biggest Group (Job Opening/Leads/Connections) has 515,000+ Members
 Each Group has Targeted Discussions
 Ability to Send Message to Other Group Members regardless of Connection
Status
(example)
Biggest Baltimore Groups: Johns Hopkins Alumni 9,500 Members
Smalltimore 5,000 Members
Baltimore Connections 3,500
Members
U of M Baltimore County 3,100 Members
Step 4: Join LinkedIn Groups
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15. Read and responded to
comment on LinkedIn.
Executive who posted the
Join
inquiry was a consultant
looking for social media
expertise.
Listen
Engage
Hired to work with consultant
just one week later.
LinkedIn is Open for Business.
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16. Why Not Create a Group?
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17. LinkedIn Answers
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18. LinkedIn Companies
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19. LinkedIn Ads Micro-Targeting Options
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20. Have we left anything out?
Mail: Neal@WindmillNetworking.com Web: WindmillNetworking.com Twitter:
@NealSchaffer
©2011 Windmills Marketing Permission required for copying or redistribution.