Tackling the job of conducting a survey for your library can be daunting. A systematic and quality-driven approach will yield results which can provide valuable information to decision-makers and stakeholders. This three-part series of workshops on conducting surveys will demystify the survey process, from beginning to end of your project. This third presentation of the three-part series addresses 1) questionnaire coding, data tracking, and data entry; 2) basics of analyses; and 3) reporting methods, including employing tables and graphs.

1. Conducting Surveys III Analyzing Data and Reporting Methods NCompass Live – July 14, 2010

2. About the presenter Research Analyst Special Projects Associate Grant writer Evaluator Kathryn.Brockmeier@Nebraska.gov 402.471.4002

3. About you Your role Library Director Trustee Friends/Foundation Board Member Your credentials

4. About you, cont’d

5. About you, cont’d

6. About this presentation Questionnaire coding, data tracking, and data entry Basics of analyses Reporting methods, including employing tables and graphs

7. Create a codebook E-mail and print surveys Web surveys 1 to 5 or 5 to 1? 1,2 or 1,0 for Yes/No 9 for nonresponse – addresses sensitive questions

8. Tracking the surveys Unique ID number Response rate (mail, e-mail, face-to-face, web); relativity to sample size

9. Data entry Coded survey Direct entry by respondent or interviewer

10. Data cleaning & edit checks Screening phase Diagnostic phase Treatment phase

11. Data transformation Missing values, nonresponse Recoding data

12. Planning for data analysis Survey objective Measurement Analysis plan

13. Descriptive statistics Frequency distributions Summary statistics—measures of central tendency, range Cross-tabulation Filters

14. Measures of central tendency 8, 9, 10, 10, 10, 13, 15, 15, 18, 20 Mean = 12.8 Mode = 10 Median = 11.5

15. Reporting Audience Format Writing tips Oral presentations Visual aids Considerations

16. Working in Excel

17. Resources Descriptive Statistics in Excel www.slideshare.net/computerji/descriptive-statistics-in-excel Research Methods Knowledge Base www.socialresearchmethods.net/kb/statdesc.php www.socialresearchmethods.net/kb/writeup.php Writing with Descriptive Statistics owl.english.purdue.edu/owl/resource/672/04/ Psychology with Style – A Hypertext Writing Guide www.uwsp.edu/psych/apa4b.htm

18. Next steps Evaluation

19. Questions? CE credits Evaluation

20. NCompass Live Archived Sessions Presenting Data in Meaningful and Interesting Ways http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9338 Surveys, Focus Groups & Observation http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9552 Conducting Surveys I: Introduction and Questionnaire Design http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9680 Conducting Surveys II: Data Collection http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9749

21. Upcoming sessions Communication--Getting the Word Out: Does your audience hear what you mean? – July 21 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9238 Tech Talk: Michael Sauers talks with Bobbi Newman– July 28 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9640 The Best of ALA 2010– August 4 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9510 RSS: Feed Me– April 11 http://www.nlc.state.ne.us/scripts/training/eventshow.asp?ProgID=9829

22. Your feedback http://www.surveymonkey.com/s/ZFZ9MFD Thank you!