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Go Social
Winning and
Building Business
Online 201
#gosocial201
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 LinkedIn connections 2500 local connections
0 Twitter followers 10300 Twitter followers
0 YouTube Videos 160 Videos (20,000 views)
0 Blog posts 500 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
How?
Content
Share
Conversation
Care
NecNectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Today’s Agenda
1. Review Social Best Practices (30 min)
2. Management, Measurement Growth (20 min)
3. Q&A (10 min)
4. Facebook (75 min)
a) App, Analytics, Ads
5. Twitter (45 min)
a) Management, Measurement, Growth
6. Pinterest (30 min)
7. Instagram (20 min)
8. Q&A (10 min)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
Facebook is all about ENGAGEMENT
2-5 posts per day
Photos
Questions
• How many times does a person blink in a minute?
Ask for likes, comments, shares
• Like to welcome the new guy to Nectar
Respond to Comments
Study Insights (more on this later)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
NEW CHANGES – Say goodbye to EdgeRank
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Story Bumping
Last Actor
*Still an algorithm that requires activity and engagement
Twitter
Twitter is all about CONVERSATION
Conversation most important
• Talk to people
• Respond to questions
• Be reciprocal
Content is most important
• Create or curate
Use Hashtags
Search
Activity
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
LinkedIn
LinkedIn is all about PROFESSIONALS
Think Search Engine Optimization
Complete your profile
Make connections
Endorse people
Occasional updates
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
Pinterest is all about PICTURES
Create boards
Follow users
Use search (content, hashtags)
Brand your boards
Think visual Twitter
Strong web presence
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google Plus
Google + is all about PASSIONS
Claim your space
Complete your profile
Focus updates on key words
Update occasionally
*Can quickly grow this network and can be very valuable to be active
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
Google + is all about PHOTOS
Complete your profile
Post pictures and video of your product
Share employee in action photos
Give sneak peek of events or products
Show people enjoying your establishment
Create short commercials
Video of activity in your business
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Goal Based Strategy
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Without clear, written
goals, you will not achieve
clear sustainable success.”
Goal Based Strategy
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Managing Efficiency
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Managing Efficiency
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Set aside dedicated time
2. OR hire dedicated support
3. Use management tools
4. Establish clear processes
5. Set company policy/guidelines
6. Set goals
7. Excel where you can
What to Measure
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“It doesn’t matter how many friends, followers,
or subscribers you have. Or even the number of
posts, tweets, or follower to following ratio!.
What matters is everything that happens after
you post, tweet, blog, share, or participate. Did
you grab attention? Did you deliver delight?
Initiate a discussion? Cause people to take
action? DID YOU PROVIDE VALUE?!
-Avinash Kaushik (Analytics Legend)
What to Measure
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Conversion Rate (Comments, Engagement)
2. Word of Mouth (Sharing)
3. Endorsement (Liking, Pinning, Retweeting)
4. Reach (Brand Impressions)
5. Return on Investment
Intentional Growth
MANAGEMENT + MEASUREMENT + GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Develop campaigns, test
and trial, experiment. You
wouldn’t spend a few
thousand dollars on a TV
spot without thinking
trough the goals,
objectives, message, etc.
The Value of a Fan
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The New Sales Funnel
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Attention
Interest
Desire
Action
Advocacy
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT + MEASUREMENT + GROWTH
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Social media will steal
your time if you don’t set
defined objectives and
strategy.”
MANAGEMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
admin panel
gives you
valuable
insight for
managing your
account
MANAGEMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pages
Manager App
helps you
manage site(s)
from mobile
devices
MANAGEMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Hootsuite.com
MANAGEMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Measure everything…”
MEASUREMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Reach
Impressions
Demographics
Consumption
MEASUREMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Sumall.com
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Administrator Activity
(Posts)
Monthly Interaction
(like, posting, sharing,
commenting)
Monthly Engagement
(Unique Users)
Monthly Reach
(Unique Users)
5 Jan-13 0 Jan-13 17 Jan-13 38 Jan-13 469
4 Feb-13 0 Feb-13 20 Feb-13 39 Feb-13 125
6 Mar-13 29 Mar-13 323 Mar-13 518 Mar-13 6018
6 Apr-13 44 Apr-13 245 Apr-13 474 Apr-13 4914
May-13 May-13 May-13 May-13
Jun-13 Jun-13 Jun-13 Jun-13
Jul-13 Jul-13 Jul-13 Jul-13
Aug-13 Aug-13 Aug-13 Aug-13
Sep-13 Sep-13 Sep-13 Sep-13
Oct-13 Oct-13 Oct-13 Oct-13
Nov-13 Nov-13 Nov-13 Nov-13
Dec-13 Dec-13 Dec-13 Dec-13
Monthly Impressions
(Total Count)
Monthly Page
Consumptions
(Clicks)
Jan-13 1239 Jan-13 61
Feb-13 598 Feb-13 26
Mar-13 30521 Mar-13 1397
Apr-13 33866 Apr-13 1646
May-13 May-13
Jun-13 Jun-13
Jul-13 Jul-13
Aug-13 Aug-13
Sep-13 Sep-13
Oct-13 Oct-13
Nov-13 Nov-13
Dec-13 Dec-13
Referrals
from
Facebook
Referrals from
Twitter
Referrals from
Pinterest
Jan-13 40 Jan-13 9 Jan-13 45
Feb-13 31 Feb-13 4 Feb-13 82
Mar-13 91 Mar-13 17 Mar-13 126
Apr-13 203 Apr-13 26 Apr-13 130
May-13 May-13 May-13
Jun-13 Jun-13 Jun-13
Jul-13 Jul-13 Jul-13
Aug-13 Aug-13 Aug-13
Sep-13 Sep-13 Sep-13
Oct-13 Oct-13 Oct-13
Nov-13 Nov-13 Nov-13
Dec-13 Dec-13 Dec-13
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
1. Solve a problem…
One little-known way to clean your makeup
brushes: Soak them in vinegar and
hot water
One little-known way to save a wet cell
phone: Leave it in rice to absorb
the moisture
One little-known way to get boys to wash
their hands: Put Lego pieces in
their soap dispenser to make it
more appealing
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
2. Caption this…
3. Fill in the blank…
Fill in the blank. “My New Years Eve must-
have is ______”
Fill in the blank. “My Monday morning
must-have is ______”
Fill in the blank. “My camping trip must-
have is ______”
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
4. Like for option 1,
comment for option 2…
Which is your favorite type of date movie?
“Like” for comedy. “Share” for romance.
What is your perfect Friday night? “Like” for
a quiet night at home. “Share” for a wild
night of partying.
“Like” for IPhone. “Share” for Android.
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
5. Like if you…
“Like” if you love blueberries in the
summertime!
“Like” if you are excited for our new Fall
fashion line-up!
“Like” if you’re going to an epic Superbowl
party this year!
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6 sure fire engagement posts
GROWTH
6. Remember when…
Remember when the kids in Saved by the
Bell seemed old?
Remember when you had to actually
remember your friend’s phone numbers?
Remember when going to your friends house
across the street felt like an adventure?
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Placing ads on Facebook
provides one of the most
targeted advertising
opportunities today”
GROWTH
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
1. Auction Style
2. Bidding on likes and
interests
3. CPC (Cost per click)
4. CPM (Cost per 1,000
impressions)
5. Engagement Ads (likes)
6. Sponsored Stories
7. Sponsored Offers
GROWTH
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
URL
Facebook Page
Facebook Event
GROWTH
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Promote page in
general, will also
include sponsored
stories if selected
ENGAGEMENT AD
Select a specific story to
draw attention and
highlight a specific
piece of content
SPONSORED STORY
More granular creative
pricing options such as
bidding for clicks
GROWTH
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Can boost individual posts from the admin channel too. SPONSORED STORY
GROWTH
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Quickly create a “LIKE” ad from the admin page too. ENGAGEMENT AD
GROWTH
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Why use a Sponsored Story? As Facebook
explains, Sponsored Stories can broaden the
reach of actions your followers take. they can
also be less expensive than traditional
Facebook ads. Build your campaign design and
start split-testing to determine what the best
vehicle is for your type of advertising
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing Your Ad
1. What are your goals?
2. What is the duration?
3. What is the budget?
4. Ad Design & Targeting
5. Click through Threshold
6. Conversion Rates
Try multiple ad variations to test what works and
what doesn’t. Change one variable for testing
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing Your Ad
25 Characters. No
abbreviations or excessive
capitalization allowed
Ask question, offer value,
solve a problem, call to action
135 characters with correct
grammar, no abbreviations,
symbols or characters.
Answer what’s in it for me.
Call to action.
100px by 72px across
*TIP – use the picture area to
add words to your add. “Save
Now” “Get it Here” “Like us
today”
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
https://www.facebook.com/ads/adboard
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting
Facebook provides
powerful targeting
features to get as
narrow of an audience
as you need
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting
Location – Age- Gender – Interests
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting
Connections – Relationship Status
Languages – Education - Workplaces
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Campaign, Pricing & Scheduling
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Use the Manage Ads Dashboard
Washington Potato Commission
Century 21 Beutler & Associates
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
“Using Facebook as Your
Business Account can
increase your reach, and
brand impressions.”
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Participate in a popular thread too.
Great way to interact with people
seeking your services
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
5 Effective
Facebook
Campaigns
for Growth
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
1. Voting Contest
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
2. Coupon Code
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
3. Email Sign Up
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
4. On Location Signage
Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
5. Photo Contest
Q&A
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT + MEASUREMENT + GROWTH
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
Hootsuite.com
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
Tweetdeck.com
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
Commun.it
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Sumall.com
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Tweetreach.com
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Twitter Analytics
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Tweetadder.com
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
manageflitter.com
Twitter
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
1. Follow relevant people
2. Tweet good content
3. Reciprocate
4. Hashtags
5. Conversation
DON’T
1. Complain
2. Over promote
3. Auto message followers
Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT + MEASUREMENT + GROWTH
Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
1. Online
2. Mobile app
3. Pin in bulk
4. Brand boards and
images when
possible
Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Follow, Interact, Search
Key word descriptions
Pinterest GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Use Pinterest Widget Tools
Pinterest GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
ORGANIZE / BRAND YOUR
BOARDS and IMAGES
Showcase a personality
•Use the cover photo to brand your boards.
•Use a water mark of your brand to brand your images
•Showcase your brand personality
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest GROWTH
Example: Northern Quest
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
HOLD A CONTEST
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest GROWTH
Pin It To Win It
Create a hashtag that you
can search. Encourage
participants to create
boards and pins with that
hashtag.
Create a “Pin it to Win It
Board” with a giveaway to
one of the random repins
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest GROWTH
Add a Facebook Tab
Allow people who interact with your Facebook tab to also interact
with your Pinterest page. The efforts of promotion you do on each
will drive growth to both. Ask people to follow your boards on your
other social networks, email and other marketing too.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest GROWTH
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest GROWTH
Conversion Strategy
Develop a conversion strategy. What are you going to do with that
traffic once it is on your site. Do you make it easy for users to buy
your product, download your recipe, opt in to your mailing list? If
done right, you can convert the eyeballs to dollars.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest GROWTH
Think about it
Gather emails “opt in”
Buy now
Discounts for “pinners”
What is the ACTION item
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest GROWTH
Track your pin popularity
pinterest.com/source/username reachli.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest MEASUREMENT
Add Pinterest Metrics to Your Site
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest MEASUREMENT
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT + MEASUREMENT + GROWTH
1. 100 million active
users
2. 40 million photos
shared per day
3. Visual branding
and return on
attention
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MANAGEMENT
1. Native App
2. Statigram
Statigr.am
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
MEASUREMENT
Sumall.comstatigr.am
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
1. Take lots of pics
2. Use hashtags
3. Picture relevance
4. Conversation/Like
5. Promote on other
networks
6. Geo-Tag photos
7. Add Facebook Tab
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Snapwidget.com
Instagram
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
mayhem@nectarmedia.co
http://nectartastingroom.com
http://spokanewinemagazine.com
http://nectarmedia.co
@nectarmedia
Facebook.com/NectarMedia
YouTube.com/NectarMedia
Contact Info

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Winning building 201_all_day

  • 1. Go Social Winning and Building Business Online 201 #gosocial201 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 2. November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month Close to 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 LinkedIn connections 2500 local connections 0 Twitter followers 10300 Twitter followers 0 YouTube Videos 160 Videos (20,000 views) 0 Blog posts 500 posts The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 3. How? Content Share Conversation Care NecNectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 4. Today’s Agenda 1. Review Social Best Practices (30 min) 2. Management, Measurement Growth (20 min) 3. Q&A (10 min) 4. Facebook (75 min) a) App, Analytics, Ads 5. Twitter (45 min) a) Management, Measurement, Growth 6. Pinterest (30 min) 7. Instagram (20 min) 8. Q&A (10 min) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 5. Facebook Facebook is all about ENGAGEMENT 2-5 posts per day Photos Questions • How many times does a person blink in a minute? Ask for likes, comments, shares • Like to welcome the new guy to Nectar Respond to Comments Study Insights (more on this later) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 6. Facebook NEW CHANGES – Say goodbye to EdgeRank NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Story Bumping Last Actor *Still an algorithm that requires activity and engagement
  • 7. Twitter Twitter is all about CONVERSATION Conversation most important • Talk to people • Respond to questions • Be reciprocal Content is most important • Create or curate Use Hashtags Search Activity NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 8. LinkedIn LinkedIn is all about PROFESSIONALS Think Search Engine Optimization Complete your profile Make connections Endorse people Occasional updates NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 9. Pinterest Pinterest is all about PICTURES Create boards Follow users Use search (content, hashtags) Brand your boards Think visual Twitter Strong web presence NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 10. Google Plus Google + is all about PASSIONS Claim your space Complete your profile Focus updates on key words Update occasionally *Can quickly grow this network and can be very valuable to be active NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 11. Instagram Google + is all about PHOTOS Complete your profile Post pictures and video of your product Share employee in action photos Give sneak peek of events or products Show people enjoying your establishment Create short commercials Video of activity in your business NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 12. Goal Based Strategy MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Without clear, written goals, you will not achieve clear sustainable success.”
  • 13. Goal Based Strategy MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 14. Managing Efficiency MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 15. Managing Efficiency MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Set aside dedicated time 2. OR hire dedicated support 3. Use management tools 4. Establish clear processes 5. Set company policy/guidelines 6. Set goals 7. Excel where you can
  • 16. What to Measure MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “It doesn’t matter how many friends, followers, or subscribers you have. Or even the number of posts, tweets, or follower to following ratio!. What matters is everything that happens after you post, tweet, blog, share, or participate. Did you grab attention? Did you deliver delight? Initiate a discussion? Cause people to take action? DID YOU PROVIDE VALUE?! -Avinash Kaushik (Analytics Legend)
  • 17. What to Measure MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Conversion Rate (Comments, Engagement) 2. Word of Mouth (Sharing) 3. Endorsement (Liking, Pinning, Retweeting) 4. Reach (Brand Impressions) 5. Return on Investment
  • 18. Intentional Growth MANAGEMENT + MEASUREMENT + GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Develop campaigns, test and trial, experiment. You wouldn’t spend a few thousand dollars on a TV spot without thinking trough the goals, objectives, message, etc.
  • 19. The Value of a Fan NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 20. The New Sales Funnel NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Attention Interest Desire Action Advocacy
  • 21. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 22. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT + MEASUREMENT + GROWTH
  • 23. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Social media will steal your time if you don’t set defined objectives and strategy.” MANAGEMENT
  • 24. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook admin panel gives you valuable insight for managing your account MANAGEMENT
  • 25. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pages Manager App helps you manage site(s) from mobile devices MANAGEMENT
  • 26. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT
  • 27. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Hootsuite.com MANAGEMENT
  • 28. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Measure everything…” MEASUREMENT
  • 29. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Reach Impressions Demographics Consumption MEASUREMENT
  • 30. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT
  • 31. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Sumall.com
  • 32. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Administrator Activity (Posts) Monthly Interaction (like, posting, sharing, commenting) Monthly Engagement (Unique Users) Monthly Reach (Unique Users) 5 Jan-13 0 Jan-13 17 Jan-13 38 Jan-13 469 4 Feb-13 0 Feb-13 20 Feb-13 39 Feb-13 125 6 Mar-13 29 Mar-13 323 Mar-13 518 Mar-13 6018 6 Apr-13 44 Apr-13 245 Apr-13 474 Apr-13 4914 May-13 May-13 May-13 May-13 Jun-13 Jun-13 Jun-13 Jun-13 Jul-13 Jul-13 Jul-13 Jul-13 Aug-13 Aug-13 Aug-13 Aug-13 Sep-13 Sep-13 Sep-13 Sep-13 Oct-13 Oct-13 Oct-13 Oct-13 Nov-13 Nov-13 Nov-13 Nov-13 Dec-13 Dec-13 Dec-13 Dec-13 Monthly Impressions (Total Count) Monthly Page Consumptions (Clicks) Jan-13 1239 Jan-13 61 Feb-13 598 Feb-13 26 Mar-13 30521 Mar-13 1397 Apr-13 33866 Apr-13 1646 May-13 May-13 Jun-13 Jun-13 Jul-13 Jul-13 Aug-13 Aug-13 Sep-13 Sep-13 Oct-13 Oct-13 Nov-13 Nov-13 Dec-13 Dec-13 Referrals from Facebook Referrals from Twitter Referrals from Pinterest Jan-13 40 Jan-13 9 Jan-13 45 Feb-13 31 Feb-13 4 Feb-13 82 Mar-13 91 Mar-13 17 Mar-13 126 Apr-13 203 Apr-13 26 Apr-13 130 May-13 May-13 May-13 Jun-13 Jun-13 Jun-13 Jul-13 Jul-13 Jul-13 Aug-13 Aug-13 Aug-13 Sep-13 Sep-13 Sep-13 Oct-13 Oct-13 Oct-13 Nov-13 Nov-13 Nov-13 Dec-13 Dec-13 Dec-13
  • 33. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 1. Solve a problem… One little-known way to clean your makeup brushes: Soak them in vinegar and hot water One little-known way to save a wet cell phone: Leave it in rice to absorb the moisture One little-known way to get boys to wash their hands: Put Lego pieces in their soap dispenser to make it more appealing
  • 34. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 2. Caption this… 3. Fill in the blank… Fill in the blank. “My New Years Eve must- have is ______” Fill in the blank. “My Monday morning must-have is ______” Fill in the blank. “My camping trip must- have is ______”
  • 35. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 4. Like for option 1, comment for option 2… Which is your favorite type of date movie? “Like” for comedy. “Share” for romance. What is your perfect Friday night? “Like” for a quiet night at home. “Share” for a wild night of partying. “Like” for IPhone. “Share” for Android.
  • 36. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 5. Like if you… “Like” if you love blueberries in the summertime! “Like” if you are excited for our new Fall fashion line-up! “Like” if you’re going to an epic Superbowl party this year!
  • 37. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 6 sure fire engagement posts GROWTH 6. Remember when… Remember when the kids in Saved by the Bell seemed old? Remember when you had to actually remember your friend’s phone numbers? Remember when going to your friends house across the street felt like an adventure?
  • 38. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co “Placing ads on Facebook provides one of the most targeted advertising opportunities today” GROWTH
  • 39. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Auction Style 2. Bidding on likes and interests 3. CPC (Cost per click) 4. CPM (Cost per 1,000 impressions) 5. Engagement Ads (likes) 6. Sponsored Stories 7. Sponsored Offers GROWTH
  • 40. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co URL Facebook Page Facebook Event GROWTH
  • 41. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Promote page in general, will also include sponsored stories if selected ENGAGEMENT AD Select a specific story to draw attention and highlight a specific piece of content SPONSORED STORY More granular creative pricing options such as bidding for clicks GROWTH
  • 42. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Can boost individual posts from the admin channel too. SPONSORED STORY GROWTH
  • 43. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Quickly create a “LIKE” ad from the admin page too. ENGAGEMENT AD GROWTH
  • 44. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH Why use a Sponsored Story? As Facebook explains, Sponsored Stories can broaden the reach of actions your followers take. they can also be less expensive than traditional Facebook ads. Build your campaign design and start split-testing to determine what the best vehicle is for your type of advertising
  • 45. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH
  • 46. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Designing Your Ad 1. What are your goals? 2. What is the duration? 3. What is the budget? 4. Ad Design & Targeting 5. Click through Threshold 6. Conversion Rates Try multiple ad variations to test what works and what doesn’t. Change one variable for testing
  • 47. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Designing Your Ad 25 Characters. No abbreviations or excessive capitalization allowed Ask question, offer value, solve a problem, call to action 135 characters with correct grammar, no abbreviations, symbols or characters. Answer what’s in it for me. Call to action. 100px by 72px across *TIP – use the picture area to add words to your add. “Save Now” “Get it Here” “Like us today”
  • 48. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH https://www.facebook.com/ads/adboard
  • 49. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Targeting Facebook provides powerful targeting features to get as narrow of an audience as you need
  • 50. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Targeting Location – Age- Gender – Interests
  • 51. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Targeting Connections – Relationship Status Languages – Education - Workplaces
  • 52. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Campaign, Pricing & Scheduling
  • 53. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Facebook GROWTH Use the Manage Ads Dashboard
  • 55. Century 21 Beutler & Associates
  • 56. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH “Using Facebook as Your Business Account can increase your reach, and brand impressions.”
  • 57. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH Participate in a popular thread too. Great way to interact with people seeking your services
  • 58. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 5 Effective Facebook Campaigns for Growth
  • 59. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 1. Voting Contest
  • 60. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 2. Coupon Code
  • 61. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 3. Email Sign Up
  • 62. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 4. On Location Signage
  • 63. Facebook NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 5. Photo Contest
  • 64. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 65. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT + MEASUREMENT + GROWTH
  • 66. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT Hootsuite.com
  • 67. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT Tweetdeck.com
  • 68. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT Commun.it
  • 69. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Sumall.com
  • 70. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Tweetreach.com
  • 71. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Twitter Analytics
  • 72. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH Tweetadder.com
  • 73. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH manageflitter.com
  • 74. Twitter NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 1. Follow relevant people 2. Tweet good content 3. Reciprocate 4. Hashtags 5. Conversation DON’T 1. Complain 2. Over promote 3. Auto message followers
  • 75. Pinterest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT + MEASUREMENT + GROWTH
  • 76. Pinterest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT 1. Online 2. Mobile app 3. Pin in bulk 4. Brand boards and images when possible
  • 77. Pinterest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 78. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest
  • 79. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 80. Follow, Interact, Search Key word descriptions Pinterest GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 81. Use Pinterest Widget Tools Pinterest GROWTH NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 82. ORGANIZE / BRAND YOUR BOARDS and IMAGES Showcase a personality •Use the cover photo to brand your boards. •Use a water mark of your brand to brand your images •Showcase your brand personality NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  • 83. Example: Northern Quest NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  • 84. HOLD A CONTEST NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  • 85. Pin It To Win It Create a hashtag that you can search. Encourage participants to create boards and pins with that hashtag. Create a “Pin it to Win It Board” with a giveaway to one of the random repins NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  • 86. Add a Facebook Tab Allow people who interact with your Facebook tab to also interact with your Pinterest page. The efforts of promotion you do on each will drive growth to both. Ask people to follow your boards on your other social networks, email and other marketing too. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  • 87. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  • 88. Conversion Strategy Develop a conversion strategy. What are you going to do with that traffic once it is on your site. Do you make it easy for users to buy your product, download your recipe, opt in to your mailing list? If done right, you can convert the eyeballs to dollars. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  • 89. Think about it Gather emails “opt in” Buy now Discounts for “pinners” What is the ACTION item NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest GROWTH
  • 90. Track your pin popularity pinterest.com/source/username reachli.com NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest MEASUREMENT
  • 91. Add Pinterest Metrics to Your Site NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Pinterest MEASUREMENT
  • 92. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT + MEASUREMENT + GROWTH 1. 100 million active users 2. 40 million photos shared per day 3. Visual branding and return on attention
  • 93. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MANAGEMENT 1. Native App 2. Statigram Statigr.am
  • 94. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co MEASUREMENT Sumall.comstatigr.am
  • 95. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH 1. Take lots of pics 2. Use hashtags 3. Picture relevance 4. Conversation/Like 5. Promote on other networks 6. Geo-Tag photos 7. Add Facebook Tab
  • 96. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH Snapwidget.com
  • 97. Instagram NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co GROWTH