Are you getting the most out of your LinkedIn Profile? Did you know you can optimize your profile in as little as 1 hour per week? Included are slides from a recent webinar titled "Linkedin on 60 Minutes a Week Session 2. For more about this recent webinar go to mzbierlyconsulting.webex.com and click on recorded sessions under attend a session.

1. Session 2
On 60 Minutes a Week
June 10, 2013
Ned Miller
Ned Miller's LinkedIn Profile
nmiller@mzbierlyconsulting.com
610-296-4772
Presented by:
Greg Taylor
Greg Taylor's Linkedin Profile
Greg@Connector2.net
585-785-8400
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2. This publication is protected by copyright. It is licensed for a single user. It is
licensed for internal use only.
Copyright © 2013 MZ BIERLY CONSULTING, INC.
ALL RIGHTS RESERVED
Copyright © 2013 Connector2
ALL RIGHTS RESERVED
NoticeNotice
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3. Heavy Hitter Sales Blog
Article link
How to Get 58% of Your Revenue
from LinkedIn Groups
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4. Objectives
• Prospecting for business – Searching.
• Groups
• Companies
• Mastering online conversations.
• Home page – sharing content.
• Group Discussions – dialogue.
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5. 60 Minutes per Week(Okay maybe 75 minutes)
• Home Page – Staying in touch daily (25 min.)
• Groups – Leveraging online communities (15 min.)
• Discussions – Listening/sharing & likes/commenting
• Making connections via messages
• Companies – Research (10 min.)
• Finding key contacts – getting connected.
• “Following” the competition.
• News – Stay current with industries & influencers.
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6. Home Page – Daily Findings
• Spend 5 minutes a day – network news.
• Connections - Who is connecting to who.
• Profiles – new jobs, anniversaries, updates
• Shares – Articles, links, etc.
• Groups – Who’s starting and joining discussions
• Companies – Who’s following what companies
• News – Who’s following what industries & news
sources
• Your Updates – history of your sharing
• Filtering & Focus – quiet the noise
• Customizing your Home page - Settings
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22. Home Page Summary
• Staying in touch with your network.
• Practice daily to refine your practices.
• Listen first – cocktail party behavior.
• Think “share.” Promote with caution.
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23. Exercises – Home Page
• Find Companies of Interest.
• Find Groups/Discussions of Interest.
• Find People of Interest & You May Know.
• Via your connections’ connections.
• Via Groups and Discussions.
• Customize your Home Page settings (filters)
• Listen and like, then comment.
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24. Groups
• Searching for Groups of Interest
• Home Page suggestions.
• Groups in your Connections’ Profiles.
• Search by keyword, name, location, network
• Assessing Groups
• Open/Closed, Moderated
• Size – number of members
• Discussions - participation
• Influencers
• Connecting – via Member Directory
• Message first, invite after corresponding
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36. Exercises - Group
• Find Groups of Interest
• Suggestions on your home page
• Observing your network’s engagement on the
home page
• Find groups on your Connections’ profiles
• Become active.
• Listen and like, then comment.
• Start Discussions, share articles, jobs,
promotions
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37. Companies
• Finding Companies.
• Via Advanced search – by industry, location.
• Via Home Page mentions.
• Companies Home page – Suggested Companies.
• Researching Companies.
• Finding contacts within companies.
• “Following” Companies.
• Receive updates on your home page.
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44. Exercises - Companies
• Find Companies of Interest.
• By location, name and industry.
• By suggestions on Companies Page(s).
• By Home Page suggestions.
• Find People of Interest.
• Search within company by job title.
• Follow Companies of Interest.
• Review updates on Home Page.
• Help your network hire and promote.
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45. News
• Finding & “Following” News.
• Via Interests – Influencers, Industries & Sources
• Via Home Page mentions.
• Sharing News.
• With your network and groups.
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50. Exercises - News
• Find Industries to Follow.
• Find Influencers to Follow.
• Share news via updates.
• Via Groups appropriately
• With selected connections personally.
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51. Send questions to host via Chat Function
Questions???
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52. After the webinar take a few minutes to
explore our website. . .
And register for our email newsletters
and blog. Each month you’ll get
suggestions, tips, and how-to’s to take
your relationship development and sales
leadership processes to the next level.
Our next live webinars:
• Getting Referrals from CPAs
July 15, 2013
To find out more about all of our
recorded and upcoming webinars visit
http://mzbierlyconsulting.com
or call Ned Miller at (610) 296-4772.
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53. If you have a coupon, you need to reregister for this webinar
when it is available in our archive — approximately 24 hours
from now.
If you do not have a coupon, email
nmiller@mzbierlyconsulting.com or call him at 610-296-4772
and he will make the recorded version available to you for 30
days.
Access to Recorded Webinar
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