On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization. For more information on upcoming NEDMA events, visit: http://www.nedma.com/events

1. Did You Know … A Marketecture for Replication and Efficiency

2. Did you know …Marketecture

3. Personalized URL (PURL): www.campaignname.com/firstlast

4. PURL with Business Card

5. The Conversation … Communicating with the Channel

6. The Conversation…Communicating with the Channel

7. Partner Kit Components Personalized Letter with link to Web page Personalized Plaque – Partner Logo not included New Program Brochure Partner Program Postcards Based on Growth Stage with link to Web pages Partner Program Web Pages

8. Custom URL: progresspartner.com/Adaco Custom Content based on Growth Stage of each Partner