NEDMA14: 10 Tips to Boost Facebook Advertising Performance - Britt Teravainen

•Descargar como PPT, PDF•

0 recomendaciones•437 vistas

New England Direct Marketing Association

This presentation was given by Britt Teravainen, a Digital Marketing Strategist at Boathouse Group, at NEDMA's Annual Conference on May 14, 2014.

Marketing

©2014 Boathouse 260 Charles Street Waltham, MA 02453
Agenda
1. Facebook update
2. What it means for you
3. 10 Tips for boosting Facebook Ad Performance

©2014 Boathouse 260 Charles Street Waltham, MA 02453
Facebook is not dead.
GROWTH of Facebook usage is slowing, but
USAGE of Facebook is NOT slowing.

©2014 Boathouse 260 Charles Street Waltham, MA 02453
But, it’s complicated
Organic Reach is down….
6.51%!!!!

©2014 Boathouse 260 Charles Street Waltham, MA 02453
It’s hard to stand out….
• The average
Facebook user has
roughly 1,500 stories
per day that could
appear in their news
feed.
• Facebook surfaces
about 20% of those
stories.
Source: Mashable

©2014 Boathouse 260 Charles Street Waltham, MA 02453
And, everything keeps
changing…

©2014 Boathouse 260 Charles Street Waltham, MA 02453
So, what does this mean?
We are frustrated and struggling with Facebook.

©2014 Boathouse 260 Charles Street Waltham, MA 02453
10 Facebook tips

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#1: Change your perspective
• Facebook is a
“freemium”
service
• It’s not a
website; it’s a
utility.
• It’s up to you to
figure it out.

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#2: Don’t try to understand
the algorithm….
• Follow the Edgeranker blog
to stay up to date on all
changes.
• http:/edgerankchecker.com/b
log/
…Just pay attention to it.

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#3: Use campaigns
Set up campaigns instead of boosting posts

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#4: Always use oCPM

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#5: Take advantage of
targeting options
Find fans that care and will convert

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#6: Use Custom Audiences

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#7: Place conversion pixels

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#8: Go mobile
• More than 70% of Facebook’s
traffic comes from mobile users.
• Tailor your ad for the best
mobile experience when
running in the mobile newsfeed.
• Stick to mobile friendly CTA’s
such as Like, Click, or Call

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#9:Consider best practices
• Eye catching,
relevant visuals
• Catchy, yet
straightforward
headlines
• Offer value
• Use the CTA
button

©2014 Boathouse 260 Charles Street Waltham, MA 02453
#10: Test, learn, & optimize

©2014 Boathouse 260 Charles Street Waltham, MA 02453
Recap
1. Change your perception
2. Pay attention to the algorithm
3. Use campaigns
4. Take advantage of targeting options
5. Always use optimized CPM
6. Use custom audiences
7. Place conversion pixels
8. Run mobile specific campaigns
9. Test, Learn, and Optimize
10.Run, good ads

©2014 Boathouse 260 Charles Street Waltham, MA 02453
THANK YOU

Más contenido relacionado

Destacado

Decreto 1011 junio 16 de_1995

Universidad del Norte, Colombia

Youth Olympic

TriciaLeong

Stackato v2

Jonas Brømsø

Milletvekillerine Gönderilen Sorunların Çözümüne Yönelik Bilgier

Yunus Emre

Beauty Of Mathematics

mimounh

Илья Бирман – Ангстрем

404fest

London Blog Club MeetUp - Link Development for Blogs

Lisa Myers

Portofoliu AIESEC Targu Mures 2009 Toamna

Illustrator Creation

I 70near Hays Ks

Happiness Is Voyage

Local Search - SES London 2011

Sm Co Magnet

iPhoneography

Linkedinstudentppt

Ripcord Public Relations: Parachute Optional

Wichita Metro Chamber of Commerce

Social Media 101 - An Introduction to Social Media

Lisa Myers

HOLD FAST

Angele Champigny

Destacado (18)

Decreto 1011 junio 16 de_1995

Youth Olympic

Stackato v2

Milletvekillerine Gönderilen Sorunların Çözümüne Yönelik Bilgier

Beauty Of Mathematics

Илья Бирман – Ангстрем

London Blog Club MeetUp - Link Development for Blogs

Portofoliu AIESEC Targu Mures 2009 Toamna

Illustrator Creation

I 70near Hays Ks

Happiness Is Voyage

Local Search - SES London 2011

Sm Co Magnet

iPhoneography

Linkedinstudentppt

Ripcord Public Relations: Parachute Optional

Social Media 101 - An Introduction to Social Media

HOLD FAST

Más de New England Direct Marketing Association

Tools and Tricks for Boosting Your Social Media Presence

New England Direct Marketing Association

I think it's safe to say that Instagram isn't going away. It's no longer about the duck faced selfie, and all about the creative ways to weave in subtle branding within a powerful image. With over 400 million users, people from all over the world are logging in to share ordinary content in an extraordinary way - are you tapping into them? It's becoming clear that in order to run a successful marketing campaign today, businesses must deliver top notch visuals that reflect their users interests and personalities. This talk will cover a couple tips and tricks on how to grow your follower base with true fans, how to find your new brand advocates and how to make your businesses Instagram account work for you.

What You Need to Know about Instagram

New England Direct Marketing Association

While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.

10 Ways to Find Common Ground with Your Social Media Audience

New England Direct Marketing Association

By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer. So while marketers aspire to leverage triggered events to launch timely customized nurture campaigns, the majority of outbound email from the systems is the same old batch and blast email programs of the past. Many are stuck figuring out where to start. This presentation will teach you the approach to quickly launch marketing automation nurture campaigns without getting bogged down by overthinking the process. Topics covered include: - The possible ROI of great nurture programs. - The components of marketing automation campaigns that go beyond email. - How to visualize and plan triggered events and nurture programs. - Tips and best practices to boost ROI. - Blending nurture with customized site calls to action and media based retargeting. This presentation was given by Harry Gold, CEO of Overdrive Interactive, at NEDMA's 2015 Annual Conference.

NEDMA15: Quick Start Marketing Automation: Planning and launching nurture cam...

New England Direct Marketing Association

NEDMA15: How to Optimize Email for all Inboxes in a Mobile World - Justine Jo...

New England Direct Marketing Association

The role of 'modern marketer' often means juggling multiple social channels and wearing too many hats. Meanwhile, customers are looking to social media to be educated and inspired, not pitched and prodded. View this presentation to learn how to use Twitter, content and community to further your B2B business goals. You’ll learn “guerrilla” Twitter marketing techniques, practical tips for building a community around your brand and how to use original and third-party content to earn trust and influence followers. This presentation was given by Justine Jordan, Marketing Manager at Litmus, and Lauren Smith, Content Marketing Manager at Litmus, at NEDMA's 2015 Annual Conference.

NEDMA15: Building and Engaging Online Communities with Twitter - Justine Jord...

New England Direct Marketing Association

In today’s digital world, the average person is exposed to over 3,000 marketing messages a day, most of which are immediately forgotten. Regardless of whether you’re a national business, a small mom and pop shop, or a local nonprofit organization, that’s a problem. So how can your organization succeed in creating a lasting impression? Learn how to use the art of storytelling to engage with your target audience and find success in the modern world regardless of the size of your organization, industry, or goals. When it comes down to it, there’s nothing our brains crave more than a well-crafted, captivating story. So if you’re ready to increase sales and engage your listeners, it’s time to forgo some of the data and start using storytelling to make a personal connection with your clients and donors. This presentation was given by John Foley, Jr., CEO/CEO of interlinkONE and Grow Socially, at NEDMA's 2015 Annual Conference.

NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...

New England Direct Marketing Association

As marketers, we know inbound marketing consists of many disparate channels. But which ones will be most effective for our target audience? How do we know which ones to utilize first? What exactly is the goal we are hoping to accomplish? When it comes to campaign planning, these are all mission-critical questions we must answer if we want to successfully generate leads and nurture them into paying customers. In this presentation, Michael F. Griffin explains the best strategic approach to planning and executing an effective, cross-channel inbound marketing campaign. This presentation was given by Michael F. Griffin, Implementation Specialist at HubSpot, at NEDMA's 2015 Annual Conference.

NEDMA15: The Power of Projects: How to Run an Effective Inbound Marketing Cam...

New England Direct Marketing Association

The explosion of content marketing has created new opportunities for marketers to take back control of their brands and the way that consumers interact with them prior to engagement. This presentation will review new methods by which marketers are using content marketing in conjunction with marketing automation to develop consumer interest and protect consumer engagement from competitive infiltration. Focusing on an in depth analysis of direct mail and email marketing campaigns, marketers will learn marketing best practices that will drive brand awareness and credibility while attracting, engaging, nurturing, and converting more leads, customers, and fans. What will you learn from this presentation? - How the desire of consumers to research online prior to brand engagement has created an opportunity for brands to generate organic leads - Best practices for brands to retain consumers in their marketing funnels and not lose them to competitive efforts - Actionable strategies and creative tips on how to maximize their brand’s marketing campaigns using powerful cross-‐channel marketing automation tools and effective content marketing This presentation was given by Dennis Kelly, CEO at Boignet, at NEDMA's 2015 Annual Conference.

NEDMA15: Content Marketing Strategies That Drive and Protect Organic Leads - ...

New England Direct Marketing Association

Like trying to force a square peg into a round hole, many brands are still trying to use the same strategies and tactics that work in traditional marketing channels on social media. They’re learning the hard way that instead of being followed and liked for their conversation and candor, they’re being overlooked and ignored because of their corporate speak and sales jargon. People want to do business with people, after all. In this presentation, you’ll learn not just how important it is to show the human side of your brand on social media, but a number of proven best practices for building a loyal, engaged audience there. This presentation was given by Bob Cargill, Director of Social Media at Overdrive Interactive, and Amanda Fakhreddine, Senior Social Media Strategist at Akamai Technologies, at NEDMA's 2015 Annual Conference.

NEDMA15: Humanizing Your Corporate Brand on Social Media - Bob Cargill and Am...

New England Direct Marketing Association

The emerging field of decision-science will soon have a game-changing effect on how marketers communicate. More and more evidence is uncovered every day by social scientists, neuroscientists, and behavioral economists that proves people are hard-wired to behave in certain ways. Even though customers THINK they are in control, the fact is they make UP TO 95% of their purchase decisions subconsciously – automatically and instinctively. And these automatic behaviors can be prompted! This has huge implications for how we market – how we design pages and online ads, structure offers, write subject lines and content, etc. By injecting these proven principles of social science into our digital/social creative, we can increase engagement and response. This presentation will explore how to incorporate this emerging field into the work of interactive marketers – leveraging surprisingly persuasive scientific principles like choice architecture, priming, loss aversion & cognitive fluency. This presentation was given by Nancy Harhut, Chief Creative Officer of Wilde Agency, at NEDMA's 2015 Annual Conference.

NEDMA15: 7 Decision Science Secrets that Drive Digital Behavior - Nancy Harhut

New England Direct Marketing Association

Learn the latest in print technology: RFID technology embedded in paper. As costs for RFID and NFC tags continue to decrease, and phone manufacturers incorporate NFC capabilities into their products, RFID is being embraced in marketing campaigns, products, and events across the world. RFID in marketing brings a certain level of interaction to campaigns. Whereas traditional advertising campaigns push a message onto the consumer, interactive campaigns invite the consumer to engage with the brand. Consumers have their smartphones or tablets in hand all the time. NFC (Near Field Communications) is a technology that invites consumers to connect directly with your advertisements, signage, displays, and other printed communications. NFC shortens the distance between inquiry and action. It lets customers spend more time engaging and making purchases through an interactive experience rather than just visiting a static web page. This presentation was given by Brook Spaulding, Principal of Verivis Consulting, and Mariah Hunt, Owner of Hunt Direct, at NEDMA's 2015 Annual Conference.

Print Technology: Functional Printed Electronics - RFID & NFC versus QR Codes...

New England Direct Marketing Association

Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results. This presentation was given by Karl Wirth, Marketo's Director of Product Marketing, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Marketing Automation in Action: 5 Use Cases that Drive Real Results ...

New England Direct Marketing Association

It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together. This presentation was given by Jeff Russo, HubSpot's Senior Product Marketing Manager of Marketing Automation & Sales Products, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Integration, Interruption: Why and How Marketers Should Command Cont...

New England Direct Marketing Association

In response to the marketplace, leading marketing automation vendors are expanding beyond their original goal of providing a front end lead generation platform and beginning to augment their offerings to enable customer-centric, multichannel, personalized marketing across all stages of the Customer Life Cycle. This session will explore how marketing automation can be used to track and report digital behavior across all channels and across all stages of the customer lifecycle – from attracting to capturing to nurturing to converting and finally to expanding the customer relationship. This presentation was given by Linda West, Act-On Software's Group Manager of Demand Generation, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Marketing Automation for the New Buyer's Journey - Linda West

New England Direct Marketing Association

Marketing has more software available to it today than any other business function in the history of computing. For marketers, this is a two-edged sword: an incredible array of capabilities — but a dizzying set of choices. In this session, we'll cover the marketing technology landscape, its underlying structure, and how to acquire a framework for managing your own cohesive marketing technology strategy. This presentation was given by Scott Brinker, ion interactive's Founder & CTO, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Creating A Marketing Technology Strategy - Scott Brinker

New England Direct Marketing Association

Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world. This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Targeting Audiences with Direct Response Campaigns on Mobile - Ted M...

New England Direct Marketing Association

Ancient alchemists spent centuries in search of a way to turn lead (the metal even Superman can't see through) into something a little more valuable. We marketers have always tried to do the same thing - transform thousands of possible buyers into qualified prospects whom we manage to convince to line our pockets with gold. Frankly, our track record’s better, especially if you follow these four simple steps. This presentation was given by Mac McIntosh, AcquireB2B's President, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Marketing Alchemy: Turning Leads into Gold - Mac McIntosh

New England Direct Marketing Association

For those companies looking to improve personalization, success depends upon both technology and technique. Enterprise personalization done well will be a key differentiator in this age of the consumer, but given the overwhelming volumes of digital data flowing into your organization, it is not easy. Learn the three key ingredients needed to drive personalization and ultimately increase customer engagement. This presentation was given by Susan Connors, Quaero's EVP of Consumer Solutions, at NEDMA's 2014 Marketing Technology Summit.

MTech14: Up Close and Personal: Technology's Undeniable Impact on Individuali...

New England Direct Marketing Association

Today, most businesses, brands and individual professionals are using social media in some way, shape or form to communicate with their customers, prospects, colleagues and peers. What about you? Have you established a solid presence on Twitter, Facebook, LinkedIn and other such online communication channels? Are you up to speed on the latest tools, technologies and tactics? Do you know how to stand out among the clutter of competing messages in this space? Are you able to attract enough likes, comments, shares, mentions and clicks to justify your investment of time and talent in this area? Those are just a few of the questions that will be answered during this lively, hands-on workshop during which time you'll have the opportunity to set up and optimize your own social media accounts (as desired). You'll receive as much personal, individualized attention from our presenter(s) as time permits. You'll learn: * Which social media tools and technologies are trending * How to use social media to position your brand in the most favorable way possible * Why social media is so essential to successful marketing today * How both big name brands and relatively obscure SMBs are incorporating social media into their integrated marketing plans * What types of content fare best across the social media landscape

Social Media: The Next Steps for You and Your Business

New England Direct Marketing Association

Más de New England Direct Marketing Association (20)