MTech13: "How Crowdsourcing Can Draw Your Customers Closer and Drive New Business" - Randy Corke

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New England Direct Marketing Association

Randy Corke, Principal and Founder of GoodCrowds, speaks about the ins and outs of Crowdsourcing and how businesses can use it to achieve greater results in their marketing efforts. www.goodcrowds.com

Empresariales Tecnología

Glen James – Homeless man in Boston who found and returned a backpack
containing $42,000. Subsequently, people who had never met Glen set up a
GoFundMe project and have raised $148,000 for Glen. Why is that?

Considered the father of Crowdsourcing
First one to give it a name.

Jeff Howe’s original definition of Crowdsourcing: (he was primarily
looking at technology examples like Linux and Wikipedia)

"Crowdsourcing is the act of taking a job
traditionally performed by a designated
agent (usually an employee) and
outsourcing it to an undefined,
generally large group of people..."

Interest in Crowdsourcing has grown exponentially.

Jeff Howe’s article appears in Wired

Six week crowdsourcing engagement to seek ideas for how the mobile phone could be
used to volunteer time in five minutes or less

Program Design, platform and program management
services were provided by Chaordix for mobile volunteering.

Results:
• Over 1500 participants
• Hundreds of ideas
• Acknowledgement by the UK Prime Ministers office
Orange took the top ideas and built them into a mobile app called
“Do Some Good” which was subsequently downloaded by tens of
thousands of users who then contributed as a crowd to do some
good!

WWF ran multiple crowdsourcing challenges inviting different, larger groups
each time. Starting with their employees and volunteers working up to a large,
open to anyone program with a corporate sponsor.

MTech13: "How Crowdsourcing Can Draw Your Customers Closer and Drive New Business" - Randy Corke

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