What is SEO? Understanding Search Engine Optimization

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In this presentation Ned reflects on how he defined SEO for a non-technical audience in April 2014, and then redefines it for a more technical audience in 2014. He places SEO into the wider inbound marketing context, and offers a helpful infographic to help describe it.

Marketing Tecnología Empresariales

cicada-online.com
January 2014

@nedwells

What on earth is SEO?

© Copyright 2014 Cicada Online Ltd. All rights reserved

cicada-online.com
January 2014

2

@nedwells

© Copyright 2014 Cicada Online Ltd. All rights reserved

cicada-online.com
January 2014

@nedwells

So many deﬁnitions!

Here’s what I said last year, to a non-technical audience:

© Copyright 2014 Cicada Online Ltd. All rights reserved

cicada-online.com
January 2014

@nedwells

What is SEO?

4

© Copyright 2014 Cicada Online Ltd. All rights reserved

cicada-online.com
January 2014

@nedwells

SEO is an outcome of
digital marketing.
5

Taken fromCopyright 2014 Cicada Online Ltd. All rights reserved
http://www.portent.com/blog/seo/wtf-is-seo.htm
©

cicada-online.com
January 2014

@nedwells

Digital marketing is…
Making websites:
•  Easier to ﬁnd
•  Easier to use
•  Easier to measure
6

© Copyright 2014 Cicada Online Ltd. All rights reserved

And…

cicada-online.com
January 2014

@nedwells

And in 2014?

…. to a more technical audience?

© Copyright 2014 Cicada Online Ltd. All rights reserved

cicada-online.com
January 2014

@nedwells

On-page and oﬀ-site signals that
help search engines judge the
relevance and authority of a
webpage
There are 200+ signals. Check out these references:
• 

http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm

• 

http://backlinko.com/google-ranking-factors
© Copyright 2014 Cicada Online Ltd. All rights reserved

cicada-online.com
January 2014

@nedwells

© Copyright 2014 Cicada Online Ltd. All rights reserved

cicada-online.com
January 2014

@nedwells

© Copyright 2014 Cicada Online Ltd. All rights reserved
Source: http://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday

cicada-online.com
January 2014

@nedwells

Thank you
Ned Wells
ned@cicada-online.com
@nedwells
cicada-online.com

www.cicada-online.com
© Copyright 2014 Cicada Online Ltd. All rights reserved

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