Samsung is a large South Korean electronics company that is the world's largest manufacturer of mobile phones. Micromax is an Indian electronics company that started as an IT software firm and later entered the mobile handset business, becoming one of the top mobile phone brands in India. According to the document, Samsung had a 28% market share of mobile phone sales in India in 2013, compared to Micromax's 23% market share. The document provides overviews of Samsung and Micromax's products, pricing, placement, and promotion strategies in the Indian mobile phone market.