Bally Chohan IT Solution is an UK based IT Service Company. Bally Chohan is an IT Professional.

1. Gamification 101(
By Bally chohan sloane
)
Why games are becoming a key marketing tool
www.ballychohan.com- Insight Curator
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2. What is gamification?
Gamification is an increasingly important marketing method which
seeks to effectively engage customers and influence their
behaviour through game structures and mechanics.
It takes advantage of our psychological tendency to engage in
games. As a technique it is mainly used to encourage people to
engage in behaviours they might ordinarily find boring;
shopping, completing surveys, or reading websites.
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chohan 2013, bally chohan dubai, bally chohan
uk
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3. Why is gamification important now?
Though game mechanics like adding levels, points or
rewards have been used in customer loyalty
programmes for many years, it is only now with such
behavioural data explosions, that we can really begin to
harness the power of games effectively.
Gaming culture has become universal…
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chohan 2013, bally chohan dubai, bally chohan
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4. Universal Gaming Culture - Why games?
Games are the most engaging medium around:
- Games change people’s behaviour and mindstates because they are so
engaging; while playing in isolation, games have relieved burns victims of their
pains, more than any other medium.
- Some online games have had to introduce ‘fatigue systems’ which give less
points the longer your play or offer double points for taking a breaks, as some
gamers were developing damaging addictive compulsions to play.
- Games can get people engaged in eating healthily, Xtreme Xrunch Kart is a
racing game that takes the speed of the vehicle from the crunch sound of
eating carrots.
- Bally chohan, bally, chohan, bally sloane, bally chohan
2013, bally chohan dubai, bally chohan uk
© Crayon 2010

5. Universal Gaming Culture – Beyond Games
Social media is a part of gamification; the social gaming market is
worth billions already.
Consoles have infiltrated the mainstream. ‘Every new device ends
up being a gaming device.’
Hacks of the Xbox Kinect have crossed over into many different
mediums beyond gaming, which will only continue given Microsoft
have now released an official software development kit :
Digital shadow puppetry. Invisibility. Quadrocopter radar.
Shopping accessibility.
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chohan 2013, bally chohan dubai, bally chohan
© Crayon 2010

6. Brands Using Gamification
There are lots brand examples out
there…
McDonalds
Toyota
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chohan 2013, bally chohan dubai, bally chohan
uk
© Crayon 2010

7. Hackers Using Gamificiation?
A clever Foursquare hack recently turned New York into
a giant game of Risk.
There are many new location-based technologies (here,
here and here) that have the potential to engage
people further.
Maybe we could create a location-based game in
London of Monopoly using Oyster card game
Chromorma and Foursquare?
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chohan 2013, bally chohan dubai, bally chohan
© Crayon 2010

8. So what are game mechanics?
There are different kinds of game mechanics that can
be introduced into marketing campaigns:
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chohan 2013, bally chohan dubai, bally chohan
uk
© Crayon 2010