2. Target audience
All media texts are created to effect a target audience as
primarily media is very profit driven. Media is created to be
personal for groups of people so it leads to a greater
income. An example of media products are: film, DVD’s,
computer games and magazines.
3. Defining an Audience
It is a very common practice with the media to use social grading. This divides the public into six groups and identifies
the types of occupation each group represents and the percentage of the population in these groups.
These group include:
A- higher managerial, administrative, professional (4%)
B- intermediate managerial, administrative, professional (23%)
C1- Supervisory of clerical, junior managerial (28%)
C2- skilled manual worker (21%)
D- Semi skilled and unskilled manual workers (15%)
E- Casual labourers, unemployed and state pensioners (18%)
Most of the media is aimed at ABC as it is highest percent and people and more money to spend on products which
equals a bigger income.
4. Demographic and
Psychological information
A combination of demographic and psychological
information is used to find out more about the target
audience
Demographic information is very factual, it includes finding
out the persons age group, gender, ethnicity, location,
education and their class. Also known as quantitative
information
Psychological information gives a bit more personal
information about the person these factors include:
politics, self-image, religion, interests, hobbies, likes,
dislikes and other media consumed. This is also known as
qualitative information
5. Audience names
A marketing agency- Young and Rubicam created ‘cross
cultural consumer characterisation’- the seven catorgeries
of audience
These are: Mainstreamers, aspirers, suceeders, resigned,
explorers ,strugglers and reformers
6. Ideal audience of Breaking Bad
Our ideal character the watch breaking bad is steven who is a
white middle class man from Surrey who follows no religion and
has been to university. He owns an Iphone 5s as he likes to
keep up to date with the media, and his favourite social media is
twitter. He has recently had a child with his girlfriend called lily.
Steven is a supervisor at IBM and is trying to move up in the
company as he knows he can do better for himself and his
family. His job pays him an annual salary of £25,000 so that he
has enough money to fund his family but still can be very
materialistic. This money also provides him to buy alcohol on a
daily basis which creates an escape from his normal day to day
life. Steven can relate to breaking bad as where he is now a
father he can relate to Walt as he knows he would do exactly the
same for his family. But also can relate to Jesse as he still sees
himself as younger man.
7. The actual target audience
White males 20-49 but then as show went on the
audience expanded by younger and older people
watching the show
Breaking bad isn’t targeted to kids
A high percentage of Americans watched it.
More males then females
A lot of white people watching as the main characters of
the show are white and then also Mexican and black
people are a high percentage of viewers as a lot of
secondary characters are Mexican or black American.
