1) Lotus Connections is a set of social networking tools from IBM that includes profiles, activities, blogs, communities, and bookmarks. It allows users to collaborate more effectively internally and externally. 2) Lotus Connections uses open standards like XML, HTTP, JavaScript, and Atom feeds. It has a REST API that makes it easy for amateur and professional developers to extend. 3) Successful adoption of Lotus Connections requires internal evangelists to seed social networking in an organization by creating and engaging with content to give the tools viral spread within the company.