Venuelabs provides location-based analytics and customer intelligence to large brands by tracking over 215,000 locations and 1,750+ brands across 15 countries. They analyze mobile consumer content and activity to give brands insight into local customer sentiment and perspectives. This local customer data can inform various brand functions like marketing, operations, customer service, and competitive intelligence. The document shows that consumers are increasingly sharing local information online through photos and social media, yet many brands remain "blind" to the importance of this local customer data and insight.

1. Addressing the Local Blind Spot
The Brand Imperative
Neil Crist
Founder & CEO - Venuelabs
@neilcrist @venuelabs
#dflocal

2. All about Venuelabs
Venuelabs provides local customer intelligence to large
brands. They are a pioneer in the emerging field of location
based analytics, transforming mobile consumer content and
activity into actionable customer insight.
 Tracking over 215,000 locations for 1750+ brands in 15 countries
 Provide in-store customer perspective and sentiment
 Cross functional dashboards inform customer service, marketing,
operations, customer research, competitive intelligence teams

3. Evolution of Social Sharing – Shifting to Local
2000 2004 2007 2010+
Sharing your Sharing photos, Sharing what Sharing where
ideas updates you’re doing you are

4. Consumers are Local
Every 24 hours…

5. You’re Already Local

6. Consumer Adoption Driving Growth in Mobile Local Data

7. Brand’s Blind to Local – August 2011
Blind Spot Avg
70%
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.

8. Blind Spot Refresh – Sept 2012
Blind Spot Avg
- 3% 79%
+ 4% 80%
81%
+11%
+ 14% 82%
+ 15% 78%
+ 28% 90%
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.

9. 67 PERCENT
Of the photos being shared on the web
today have been tagged with location.

10. A Picture is Worth a Thousand Words

11. Local Informs Across Functions

12. Integrated Local Listening

13. Michelle Bakva John Trautman
Marketing Manager Vice President
National Veterinary Associates Emerald City Smoothie

14. #dflocal
Thank you.
www.venuelabs.com/snapshot
@neilcrist @venuelabs

15. Thank you
Neil Crist
Founder & CEO
Venuelabs
@neilcrist @venuelabs