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Apple Inc. formerly Apple computers Inc, is an American Multinational corporation with a focus on designing and manufacturing

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Market Position Analysis By: Melissa Caba As a market leader it could be a leader by brand name, firm or by a distinct product in which a company has the largest total sales percentage in total revenue. The market leader regularly dominates in the industry when in comparison to its competitors. As a market leader some areas that are distinguished are customer loyalty, distribution coverage, and image, perceived as well has high a better product value, product pricing, the organizations net profit ad expenditures. In order to be a market leader the company needs to demonstrate innovation and be revolutionary in that industry. The market leader objective is the expansion of the company’s total market by continuously having a new customer base. Having a defense strategy as a market leader would assist in any obstacles that could cause any threats to the market leader position of the company. The market leader also needs to maintain and protect their product market share. Being able to attain and continuously maintain and or increase the market share of their product is another objective of a market leader. Examples of some company’s who are market leader: Coco-Cola (soft drinks), McDonald’s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft). Apple iPod the product that I will talk about will be Apple’s iPod. First, I will list down what are the available products. The reason is because I am a vivid apple user and have multiple products that they offer. Apple’s iPod and Apple iPhone are some are some of the top products sold. It has managed to stay at the top because of their unique software and design that keep consumers wanting it. Their uniqueness is in Apple’s iTunes software in which it is able to transfer music to the iPod devices. As a jukebox application, iTunes is able to store a music library on the user's computer and which can play, burn and rip music from a CD. It’s also to a lot of files like a PDA. "Now let's talk about the iPod. It's doing really well. They're... rather strong." Teehee. "We've sold over 110m to date... and you'll notice the place where the sales curve is strongest is during the holiday season... today we're going to refresh or replace EVERY single product in this lineup to get ready for this holiday season." Currently the iPod have a variety selection available. . Currently are on sale, are the iPod shuffle, iPod nano, iPod classic and the brand new iPod touch. The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apple's iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline "life is random." This model is a new design as instead of storing data on a hard disk, it has been changed. In 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color, which is red. No ...

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Headquartered in Cupertino, California, Apple Inc. experienced many challenges throughout its business history. In 1997 Apple's share price was \$3.30. Fifteen years later its share price rose to $705.07 (although its share price decreased to $425 the following year). In 2014 Apple split its stock 7-1, meaning each share was worth a seventh of its previous value, and stockholders were given seven extra shares of stock to make up the difference. Apple's stock price has become a key benchmark for the technology sector. For the past eight years, Apple earned first place among Fortune magazine's World's Most Admired Companies. To millions of consumers, the Apple brand embodies quality, prestige, and innovation. Although companies tried to copy the Apple business model, none have been able to discover what it is that makes Apple so unique. Apple is ranked first in innovation by Fortune magazine and is a market leader in the development and sales of mobile devices. Many believe Apple's success stems from a combination of several factors, including the remarkable leadership skills of former CEO Steve Jobs, a corporate culture of enthusiasm and innovation, and the high-tech products for which Apple is known. These combining qualities allow Apple to revolutionize the technology and retail industries. Apple's History Apple's first product, the Apple I, was vastly different from the Apple products most are familiar with today. This first handmade computer kit was constructed by Apple cofounder Steve Wozniak. It lacked a graphic user interface (GUI), and buyers had to add their own keyboard and display. Cofounder Steve Jobs convinced Wozniak that it could be sold as a commercial product. In 1976 the Apple I was unvelled at the Home Brew Computer Club and put on sale for $666.66. Jobs and Wozniak continued to create innovative products. Soon their new company, Apple Computer Inc., surpassed \$1 million in sales. However, the mid-1980s brought difficult times for Apple. In 1983 the company introduced the Apple Lisa for $10,000. The product flopped. In 1985 Steve Jobs was ousted after internal conflicts with the Apple CEO. Its computer products the Mac I and the Newton were not successful, and the company underwent several CEO changes. With declining stock prices, the future of Apple was in jeopardy. 'This case was prepared by Jennifer Sawayda, Harper Baind. Danielle Jolley, and Julian Mathias for and under the direction of O.C. Ferrell and Linda Ferrell. It was prepared for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative, ethical, or legal decision by management. All sources used for this case were obtained through publidy avalable material on the Apple website 62015. Steve Jobs returned to Apple in 1997 to try and save the struggling company. The return of Jobs introduced a new era for Apple. Jobs immediately began to change the company's corporate culture. Before Jobs's return, employees were m.

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1. Apple Inc. formerly Apple computers Inc, is an American Multinational corporation with a focus on designing and manufacturing

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