The document discusses using social media for nonprofit fundraising. It notes that Facebook is the most visited social networking site with over 200 million active users. It provides examples of nonprofits like Protect Marriage that have used Facebook successfully to raise funds. Beth Kanter, a social media expert, recommends that nonprofits share personal stories on their cause pages to engage supporters. She advocates for building relationships, offering rewards to followers, and fostering reciprocity in online networks to promote a cause.