This presentation deck provides an overview on the market trends on edtech and the opportunities in education enrichment market. It also provides a brief market insight on the local education enrichment market and ecosystem in Singapore. I would most appreciate your views and opinions. Do connect with me to discuss.

1. EDTECH MARKET OPPORTUNITIES
IN EDUCATION ENRICHMENT
Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee

2. Internet Impacts Education
“So far technology has hardly
changed formal education at all.
But a lot of people, including me,
think this is the next place where
the Internet will surprise people
in how it can improve things —
especially in combination with
face-to-face learning.” –Bill Gates,

3. Market Trends in Edtech & Education Enrichment
1. Digitization of textbooks, education
study guides
2. Proliferation & growth of affordable
tablets and smartphones, over PCs,
laptops, netbooks for learning.
3. Books had overtaken games as most
numerous iPhone apps - e-reading
and education ecosystem hotting up.
4. Interactive learning is preferred by
new “touch generation” learners –
social media, rich media, augmented
reality, gamification.
5. Democratisation of education
through video – further ancillary
channel reach & new opportunities

4. US Education Projects: Mobile, Edugames
• For mobile learning, students prefer smart
phones over netbooks simply because it
fits into their pockets.
• Teaching Mathematics by using
smartphones encourages collaboration
and benefits at-risk students:
http://mindshift.kqed.org/2011/07/mobil
e-learning-proves-to-benefit-at-risk-
students/
• Using Twitter as BackChannel in large
classroom lectures and discussions
http://www.iste.org/connect/iste-
connects/blog-detail/11-05-
12/Building_the_Backchannel_How_to_U
se_Twitter_in_Large_Classrooms_Part_II.
aspx
• Market for custom developed Educational
Serious Games is growing, both for
mobile and non-mobile platforms

5. Singapore Education Enrichment market ~SGD 275M
• Estimated market size on Tuition $275m
from primary, secondary to JC.
• A Sunday Times poll of 100 primary,
secondary and junior college students:
• only three students do not have any tuition at all.
• Of the other 97 students, 49 engage private
tutors while 32 attend classes at tuition centres.
16 have both "types" of coaching.
• In total, tuition centres’ annual turnover
was about $110.6 million in 2005 and
$105.9 million in 2004.
• MOE statistics show that there are
currently 1,231 registered private
schools, of which 425 are tuition centres.
Source: http://www.asiaone.com/News/Education/Story/A1Story20080616-71121.html

6. Vibrant Education Enrichment Ecosystem
Purchase
Stimulus
Education Content
Content Customer
Enrichment publishing Content
development Payment Care &
Commerce (publishers) Distribution
(authors) Support
Value Chain
Hybrid ebook + print + online
1 Education Content Publishers, retail chains
2 Education publishers
3 Schools online systems
4 Enrichment centres – offline
5 Supplementary Magazines - offline
6 Schools test papers (PDF/Print)
Print / offline

7. Parents sharing in Online Forums

8. Multimedia Group
Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee