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BEYOND HARDCOVERS &
PAPERBACKS
– IS EVOLUTION NECESSARY?                   Source: Straits Times




Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee
Slideshare: http://www.slideshare.net/nelsonwee
Content consumption is changing




Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee   2
Mobility is driving content reach & engagement




Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee   3
Mobile as an Ancillary Channel




Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee   4
Channels for Books are changing




Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee   5
Key Trends in eBooks, online/mobile commerce
                                                                                       eBook                       Content
                                                                                       stores
                                                                                  1.   Google cloud          1.   Breaking the book
                                                                                       eBookstore
                                                                                                             2.   Rapid growth in
                                                                                  2.   Amazon                     children’s rich media
                                                                                                                  eBooks
                                                                                  3.   Apple
                      eBook            Technology                                                            3.   Social/Layer reading
Consumer                                                       Access             4.   Kobo
                      Format           & Hardware                                                            4.   Transmedia
                                                                                  5.   skoob                      production:
1. More are         1. eBook apps       1. Proliferation    1. “Always On”                                        EduGames, Video,
   willing to buy      overtake            of tablets and      Internet service                                   AR (SoLoMo)
   online,             games in            smartphones         (mobile, broadb     Community
   mobile              Apps Store.                             and)
                                        2. Tablet-PC-TV
                                                                                    Portals                       Commerce
2. Sharing          2. ePub format         convergence      2. Emergence of
   reviews,            (static page                            online             1.   Increased user-to-
   comments,           turners) but                            education               user collaboration    1.   Comparison
   favourite           evolving to                             portals                                            shopping
   phrase on           multimedia                                                 2.   Facebook Books
   social                                                   3. Emergence of            Fan Pages             2.   Channel conflicts
   networks                                                    eBookstores –                                      (traditional versus
                                                               browser-           3.   Parents forums on          online publishing)
                                                               based, client           kid’s education and
                                                               readers                 books to read         3.   Ads supported
                                                                                                                  eBookstore or
                                                                                  4.   Emergence of book          eBooks
                                                                                       clubs for
                                                                                       reviews, social       4.   eBook sharing /loans
                                                                                       network                    (Kindle)
       Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee                                              6
Market Trends in Digital Publishing
1. Digitization of books and
   textbooks lead to ancillary
   offerings.
2. Proliferation & growth of tablets
   and smartphones, over
   PCs, laptops, netbooks.
3. Multi-functional devices are
   gaining popularity for reading.
4. Cloud consumption, virtualization
   & mobility are the lead emerging
   trends for 2011, e.g. Kindle Cloud
   Reader, Kobo cloud
   bookstore, skoob
5. Interactive learning – social
   media, rich media etc.

Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee   7
And now, for some Trivia …
• U.S will grow share of eBook over print sales to                                 ~21% in
 2015.


• UK will grow consumer eBook sales to                                      US$286M in
 2015.

• Asia Pacific eBook (consumer books) will be worth
 US$2B in 2015.


Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee             8
more Trivia … …did you know?
• 14% of U.S. e-reader owners use their device while watching
  TV daily.


• 40% of U.S. tablet and smartphone owners use them while
 watching TV.

• U.S. students did most of the (e)reading in fixed locations:
 47% of reading was at home, 25% at school, 17% on a bus
 and 11% in a coffee shop or office.


• 34% in BRIC markets versus 7% for mature-market countries
 prefer to read eBooks with phone or tablet rather than e-
 readers.
Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee   9
skoob
    Singapore’s Favourite eBookStore
1                                            2                                         3
    • Up to 20%                              • 1 eBook, can                                • Local content
     cheaper than                              be shared up                                 (education
     physical                                  to 5 devices                                 books, study
     books.                                    (PC, laptops,                                guides, childre
                                               tablets, smart                               n stories, local
                                               phones)                                      stories)


                            20%




    Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee                           10
Welcome to the skoob!



skoob Website                                                  skoob from your Android tablet or smartphone




skoob from your iPhone                                         skoob from your iPad


 Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee                             11
Publishers on Board (Highlights)
check out http://www.skoob.com.sg for more!




                 & more …




  Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee   12
Popular Books in skoob (Highlights)
for 56k more eBooks, check out http://www.skoob.com.sg for more!




Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee   13
Working with Publishing Ecosystem Partners & YOU
                                                                                   Publishers




Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee                14
Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee
s: http://www.slideshare.net/nelsonwee

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(Extended version) Beyond hardcovers & paperbacks is evolution necessary? 1st Day Keynote at the All In! Young Writers Media Event 18 FEB 2012

  • 1. BEYOND HARDCOVERS & PAPERBACKS – IS EVOLUTION NECESSARY? Source: Straits Times Nelson Wee Director, Business Development, Apps & Content SingTel Multimedia Group Profile: http://www.linkedin.com/in/nelsonwee Twitter: @nelsonwee Slideshare: http://www.slideshare.net/nelsonwee
  • 2. Content consumption is changing Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 2
  • 3. Mobility is driving content reach & engagement Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 3
  • 4. Mobile as an Ancillary Channel Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 4
  • 5. Channels for Books are changing Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 5
  • 6. Key Trends in eBooks, online/mobile commerce eBook Content stores 1. Google cloud 1. Breaking the book eBookstore 2. Rapid growth in 2. Amazon children’s rich media eBooks 3. Apple eBook Technology 3. Social/Layer reading Consumer Access 4. Kobo Format & Hardware 4. Transmedia 5. skoob production: 1. More are 1. eBook apps 1. Proliferation 1. “Always On” EduGames, Video, willing to buy overtake of tablets and Internet service AR (SoLoMo) online, games in smartphones (mobile, broadb Community mobile Apps Store. and) 2. Tablet-PC-TV Portals Commerce 2. Sharing 2. ePub format convergence 2. Emergence of reviews, (static page online 1. Increased user-to- comments, turners) but education user collaboration 1. Comparison favourite evolving to portals shopping phrase on multimedia 2. Facebook Books social 3. Emergence of Fan Pages 2. Channel conflicts networks eBookstores – (traditional versus browser- 3. Parents forums on online publishing) based, client kid’s education and readers books to read 3. Ads supported eBookstore or 4. Emergence of book eBooks clubs for reviews, social 4. eBook sharing /loans network (Kindle) Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 6
  • 7. Market Trends in Digital Publishing 1. Digitization of books and textbooks lead to ancillary offerings. 2. Proliferation & growth of tablets and smartphones, over PCs, laptops, netbooks. 3. Multi-functional devices are gaining popularity for reading. 4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore, skoob 5. Interactive learning – social media, rich media etc. Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 7
  • 8. And now, for some Trivia … • U.S will grow share of eBook over print sales to ~21% in 2015. • UK will grow consumer eBook sales to US$286M in 2015. • Asia Pacific eBook (consumer books) will be worth US$2B in 2015. Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 8
  • 9. more Trivia … …did you know? • 14% of U.S. e-reader owners use their device while watching TV daily. • 40% of U.S. tablet and smartphone owners use them while watching TV. • U.S. students did most of the (e)reading in fixed locations: 47% of reading was at home, 25% at school, 17% on a bus and 11% in a coffee shop or office. • 34% in BRIC markets versus 7% for mature-market countries prefer to read eBooks with phone or tablet rather than e- readers. Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 9
  • 10. skoob Singapore’s Favourite eBookStore 1 2 3 • Up to 20% • 1 eBook, can • Local content cheaper than be shared up (education physical to 5 devices books, study books. (PC, laptops, guides, childre tablets, smart n stories, local phones) stories) 20% Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 10
  • 11. Welcome to the skoob! skoob Website skoob from your Android tablet or smartphone skoob from your iPhone skoob from your iPad Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 11
  • 12. Publishers on Board (Highlights) check out http://www.skoob.com.sg for more! & more … Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 12
  • 13. Popular Books in skoob (Highlights) for 56k more eBooks, check out http://www.skoob.com.sg for more! Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 13
  • 14. Working with Publishing Ecosystem Partners & YOU Publishers Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee 14
  • 15. Nelson Wee l: http://www.linkedin.com/in/nelsonwee t: @nelsonwee s: http://www.slideshare.net/nelsonwee