I developed this presentation "Journey into the mobile of the Internet" for my guest speaking slot at the Salesforce.com Biz Academy session on 19 june 2013. I look forward to share my learning journey.
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Journey into the mobile of the Internet - Nelson Wee Salesforce.com Biz Academy Presentation 19 june 2013
1. Journey into the Mobile
of the Internet
Nelson Wee
19 June 2013
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
2. What are we going thru?
ò Why am I here?
ò Knocks, bumps & rewards in my journey
ò Key takeaways for you: Nelson’s 5 Ps
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
3. The Journey so far …
PC Internet
“Feature
Phone”
Internet
“Smartphone”
Internet
Smart device
Internet
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
5. Daily habits of Online &
Mobile Internet
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
High Engagement & Churn
1. Social Networking
2. Social Games
3. Streaming Music
4. Dating
High Engagement & Value
1. Communication
2. News
One-off Premium Use
1. Education
2. Deals & Retail
3. Health & Fitness
4. Medical
5. Photo & Video
6. Entertainment, Music,
Personalization
Scheduled Use but High Value
1. Travel
2. Navigation
3. Utilities
4. Weather
5. Sports Scores
6. Reference
7. Books
Frequencyofuseperweek
Retention over 90 days
Source: Flurry Blog Analysis; AC Nielsen; Lit Search & Analysis
http://myovi.blogspot.sg/2013/05/what-are-daily-habits-in-online-and.html
6. Southeast Asia Internet
Market Landscape
Singapore
• 5.3m pop, 7.8 m mobile
subs, 80% smartphone pene.,
75% internet pen.
• 2.9m Facebook users.
• 48% (880k) of all online
shoppers in 2011 buy on
mobile with S$328M (23%
total) sales.
Malaysia
• 29m pop, 38m mobile subs,
32% smartphone pen.
• 13.6m Facebook users.
• 7% consumers using m-
commerce
• #3 in SEA online games.
Thailand
• 70m pop, 72m mobile subs,
25% smartphone pen., 37%
internet pen.
• ~2m Blackberry users.
• 18.3m Facebook users.
• 17% use m-commerce.
• #2 in SEA online games.
Philippines
• 104 m pop, 90m mobile subs,
14% smartphone pen., 45%
internet pen.
• ~1m Blackberry users.
• 29.9m Facebook users.
• 17% consumers use m-
commerce.
Vietnam
• 92m pop, 165m mobile subs,
30% smartphone pen., 35%
Internet pen.
• 10.7m Facebook users
• 42% of online users buy
online; 14% use m-
commerce.
• #1 in SEA online games.
Indonesia
• ~250m pop; 260m mobile
subs, 10% smartphone pen.,
22% internet pen.
• ~12m Blackberry users
(basic plan ~$5/mth)
• 51m Facebook users.
• 57% of online users are
shopping online.
Source: Mary Meeker 2012 Internet Trends, Mobile Monday SEA Report 2012, Lit Search and Analysis
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
http://myovi.blogspot.sg/2013/02/why-is-southeast-asia-evolving-to-be.html
7. What are we going thru?
ò Why am I here?
ò Knocks, bumps & rewards in my journey
ò Key takeaways for you: Nelson’s 5 Ps
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
8. Club Nokia Program
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
10. Ovi
the door(way) to the Internet
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Contacts, Share, Files,
Maps, Mail, Store
11. skoob
Singapore’s 1st eBookstore
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Read more at:
http://myovi.blogspot.sg/2011/11/introducing-skoob-singapores-1st.html
12. What are we going thru?
ò Why am I here?
ò Knocks, bumps & rewards in my journey
ò Key takeaways for you: Nelson’s 5 Ps
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
13. Build your Personal Brand
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
14. Product – get it right (1st?)!
ò What are the key selling propositions?
ò Ship versus delay?
ò It is never perfect.
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
16. Partners – find them and
prosper together
Content Advertise
Access/
Browse
Pay
Fulfill/
Report
Transmedia – new
media consumption
and opportunities in
innovation
Multi-platform:
Mobile, Social Media,
Digital Billboards
(Cloud, profiling)
Availed via N-screens
across smartphones,
feature phones,
tablets, e-readers,
PCs, TVs etc
Models: Games IAP
micropayments, IAP
subscriptions,
content expansion
packs, bundled with
operator plans,
freemium (ad-funded
with premium
subscription-based),
rental via streaming
(cloud)
Methods: COD,
Bank transfers
(SMS), eVouchers,
Operator Bill, Credit
cards, PayPal
• Consumer
Profiling
• Recommendation
• Voucher incentives
• Reporting
dashboard
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
http://myovi.blogspot.sg/2012/05/5-pillars-in-digital-content-internet.html
17. Passion in
(un/re) learning
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
18. Where I am now
www.skplanet.com
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Social
Messg
(Mobile/PC)
Commerce
Media
LBS
Content
& Apps
Mobile Loyalty
http://www.facebook.com/pickatsg
19. The Journey continues …
Thank You
walk & talk with me … looking forward to it~
Nelson Wee’s Profile | Blog: http://myovi.blogspot.com | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
http://www.facebook.com/pickatsg