1. The document discusses and compares two location-based mobile marketing campaigns - one by Wynn Hotel & Casino Las Vegas using Foursquare, and one by Westfield ValleyFair using Facebook Places.
2. The Wynn campaign aims to provide a more luxurious experience for Foursquare users by offering complimentary champagne. The Westfield campaign offers discounts to Facebook Places users.
3. Results will be measured using Foursquare's analytics dashboard for the Wynn campaign, and Facebook analytics tools like Facebook Google Analytics and Klout for the Westfield campaign.
7. The objectives of eachcampaign: Westfield ValleyFair Wynnhotel & Casino Las Vegas : OfferattheirFoursquareguests an even more luxuriousexperience. Refine their approach to service and learn more about their guests (their wishes, needs, complaints...). Improve the overall services provided by the hotel and the casino. Attract more clients and develop the loyalty of customers. Reward fans for every check-in (offer discounts for each check-in in Facebook Places). Bring more shoppersinto the shopping center. Promoteitsmerchants. Attract more clients by reaching the friends of each person who clicks on check–on Facebook Places.
8. Social toolsused in eachcampaing: Wynnhotel & Casino Las Vegas : Foursquare.com Westfield ValleyFair : Facebook Places A location based services used on web or with mobile application. A viable and great tool for businesses, for their marketing campaigns for example. Used by many hotels chains like Hilton Hotels; to offer tips, specials offers, complementarities... Foursquare users can share their check-in with all their Foursquare friends, Facebook friends and Twitter Followers ; which helps to promote the business / brand across multiple social networks. A location based services, one Facebook Application. Has a partnershipwith the most important Location Based Services (Foursquare Gowalla, Yelp ...) => When a person makes a check-in on one of these LBS, his status on Facebook Places can be updated directly if he wishes . Offers to the brands a way to sharespecialoffers, discounts, promotions… Facebook has over 500 Million users, each of them can used Facebook Places and communicate with their communities.
14. Thesestats help to know the impact of the marketing campaign, in order to make adaptations if necessary.
15. There are few tools to measure the results of a campaign made on Facebook in general, and on Facebook Places :
16. The companyWebtrendshas rolled out new measurement capabilities for Facebook => Measure deep metrics of all major Facebook features like Facebook Places.
17. Facebook Google Analytics=> A tooldeveloped by Google Analytics, measuremanyelements, like the results of a marketing campaign.
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19. How will the resultbemeasured on Facebook Places? The analysis of Webtrends for a specificFacebook Page (all itsfeatures, likeFacebook Places)
20. How will the resultbemeasured on Facebook Places? Facebook Google Analytics
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22. Whenyou talk about Location Based Services, people think, the most of time, atFoursquare, not atFacebook Places.
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