1. Websites analysis
HOTEL BEDFORD
VS
HOTEL SPLENDID
ETOILE

2. Easy to Find:
Hotel Splendid Etoile: Hotel Bedford:
These hotels are really easy to find.They are both on the first page of
Google (for a research by name and by name + localization). Moreover, if we
make a research by hotel type + localization, there is only the hotel splendid
etoile on the first page of Google.

3. Easy to Use: The Hotel Splendid
Etoile
• It is a very clear
and concise website.
•It is very easy to
navigate on this
website (with the
banner on the right
of the website).
•There different
categories (Hotel,
rooms, booking
system…).
• Pictures diaporama.

4. Easy to Use: The Hotel Bedford
•It is a very clear and
concise website.
•It is very easy to
navigate on this
website (with the
banner on the top of
the website).
•There are different
categories
(Localization, hotel,
restaurant…)
• Pictures diaporama.

5. Engagement:
The Hotel Splendide Etoile The Hotel Bedford:
On the main page on this webiste, we have At the bottom of the main page of
the possibility to joint the facebook page this website, there is not link for
and / or the twitter page of this hotel.There social network, but, we can find all
are the phone number, the address and the
email address of this hotel, so it is easy to
the information necessary in order
enter in contact. In the category of to enter in contact with this hotel.
booking, we can find reviews of other There is the possibility to subscribe
guests. to the newsletter.

6. Easy to book:
The Hotel Splendid Etoile: The Hotel Bedford:
For these two websites, it is very easy to book online. On the main page
of both, we can check the avaibility. If we click on « Reservation », we
can have rates, special offers, and additional information in order to
make a booking without problems.

7. Easy to Share:
The Hotel Splendide Etoile The Hotel Bedford:
There is no way to share
it.
This hotel has a facebook page
and a twitter account, so it is
easy to share this website.

8. Qualitative analysis:
• Market Positioning:
These two hotels are a four star hotel. They are both a hight positioning,
in this sense, they are on the luxurous segment, and, they are interest by
the same client segments (business and leisure). The main page of these
two hotels are very well desgined.
•Distinctive:
There are not really distinctive points. They are both modern and design.
•Express Level:
These two websites express the good quality of these hotels, of their
services.

9. Conclusion:
The hotel Bedford should improve its accessibility to social
networks. It should add a guestbook, and a link to a guest review
like TripAdvisor .
Its newsletter subscription should be more visible.
The hotel Splendid Etoile should create a newsletter subscription
on its main page. It should add also a guestbook (in order to have
some reviews).
The link to TripAdvisor site should be more visible and easier to
use.