NeoKinetics provides Clients Strategic Marketing and Business consulting that defines, builds and grows sustainable businesses.

1. Strategic Business Development
& Management Consulting
Matthew E. Doty
NeoKinetics, Inc.
Tempe, AZ 85281
matt.doty@neokinetics.us

2. Strategic Services Overview
• Current Market Enrichment
• Tactically build/grow current markets/customers
• New Market Development
• Identify potential market/product broadening
opportunities for mid-term business growth.
• New Technology/Product Development
• Identify new technologies/products/partnerships for
strategic business growth
• Intellectual Property Value Development
• Identify revenue opportunities/strategy for Client IP
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NeoKinetics, Inc.
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3. Current Market Enrichment
NeoKinetics will:
• Review current customer/contact lists, product offerings and served
markets.
• Complete Client Due Diligence Report – Engineering, Operations, Sales/CS
• Detail current Product Matrix/List and develop current Sales Matrix/List.
• Develop current Market/Customer Requirements – pricing/volume, products, and
technologies.
• Complete Product Fit Analysis – align Client capability to market/customer needs.
• Develop Sales Coverage and Growth Plan.
• Establish customer contact, identify key issues, success factors and
current performance.
• Develop Customer Situation Report.
• Develop metrics for customer satisfaction, track and report factory performance vs
metrics in periodic Customer Satisfaction Report
• Review competitors’ served markets, offered products and customers.
• Develop Competitive Analysis – SWOT analysis
• Define Client’s Value Proposition
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NeoKinetics, Inc.
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4. New Market Development
NeoKinetics will:
• Define key growing markets
• Complete Market Opportunity Analysis - identifies and details
new markets, their potential growth and Client participation.
• Complete Market Fit Analysis - identifies alignment and gaps
between new markets and existing products/technologies.
• Develop Strategic Market Development Plan
• Defines the strategies for success, key goals, and process for
market penetration.
• Details potential customers, market partners or joint ventures.
• Develop Market Roadmaps
• Defines markets, deployment steps and strategic schedule
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NeoKinetics, Inc.
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5. New Technology/Product Development
NeoKinetics will:
• Asses and define key growing technologies
• Complete Product/Technology Opportunity Analysis - identifies and
details new products/tech, their potential growth and Client participation.
• Complete Product/Technology Fit Analysis - identifies alignment and
gaps between new technology/products and existing products/tech.
• Develop Strategic Product/Technology Plan
• Defines the strategies for success, key goals, and process for
product/technology introduction.
• Details potential customers, market partners or joint ventures.
• Develop Product/Technology Roadmaps
• Defines product/technology deployment steps and strategic schedule
• Develop Strategic Sales Plan and Pro-forma Financials.
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NeoKinetics, Inc.
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6. Intellectual Property Value Development
NeoKinetics will:
• Complete IP Review and Analysis
• Detail current IP and define strength/weakness of inventions in
comparison to published and unpublished competing IP.
• Develop IP Roadmap
• Defines deployment steps and strategic schedule for IP broadening
and expansion.
• Complete IP Strategic Plan
• Details the required strategies for success, key goals, process and
opportunities for IP protection and revenue realization.
• Details potential customers, partnerships, joint ventures and
litigation targets.
• Promote IP standardization and acceptance
• JEDEC and other group standards development/introduction
• Tech/white paper development and presentation.
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NeoKinetics, Inc.
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7. Our Process
• Discovery
• On-site or comparative study
• Factory, process and equipment evaluations
• Design
• Joint program development and enhancement
• Clearly define objectives and deliverables
• Development
• On-site and virtually managed activities
• Defined progress reviews
• Deployment
• Program implementation & training
• Pilot activities/activation
• Transfer
• Process/Program “handshake” from NKI to Client
• Debrief & follow-up
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NeoKinetics, Inc.
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8. Contact
NeoKinetics, Inc.
Matthew Doty
Managing Director
matt.doty@neokinetics.us
480.366.5894
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NeoKinetics, Inc. 8
All rights reserved

9. Strategic Services
• Business Development • Strategic Operations
• Due Diligence Analyses • Organizational and infrastructure evaluation
• Investor presentations and engagement and recommendations
• Strategic partnership development • Cultural development and roll out
• ‘Greenfield’ factory construction & operations
• Distressed or non-profit group, product or
• Strategic Marketing/Product Development division turn around
• Product and Technology Launch • Interim management, recruiting assistance &
• Gap Analysis and Value Propositions placement
• Business development & licensing
• Customer penetration and business ‘wins’ • Strategic Product Management
• Product and Technology Analysis • Product analysis, planning, and launch
• Product Portfolio Management • IP valuation, packaging and licensing
• Strategic market & customer planning • Standards development and strategies
• Product/Technology strategies
• Value propositions & Go-to-Market strategies
• Market analysis, planning, and launch
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10. Business Services
• Partner for Outsourced Semiconductor Assembly and Test (OSAT)
companies
• Product and Services: Sales/Customer Service
• Bilateral liaison between factory and customers
• OE coordination with T’s and C’s negotiations
• Typical and immediate customer issue resolution
• Product and Marketing Management
• Product or Technology benchmark, mix/pricing & roadmap
• Cost analysis and pricing point strategy
• Product marketing materials, datasheets, white papers
• Internet/web presence & development
• Engineering and Operations support
• Certification/compliance planning and management
• Product/process/technology introduction & enhancement
• Standardization programs and controls
• Database/information system development & integration
• Prototype/High volume partnership development & management
• Interim management, recruiting assistance & placement
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11. Other Operational Services
• Process Enhancements • Business Process Re-Engineering
• New Product Introduction (Stage Gate) • Process analysis & optimization
• Product Portfolio Management • Database design and deployment
• Factory Physics • Information system integration
• ISO9000, ISO14000 & ISO/TS16949
• Design of Experiments/SPC
• Six Sigma/TQM
• Lean Manufacturing
• Total Productive Maintenance
• Manufacturing Support
• Package/process design and enhancement
• Thermal & electrical modeling & characterization
• Quality and Reliability engineering and testing
• Manufacturing process analysis & optimization
• Technology/Product transfer and standardization
• Supplier management services
• Manufacturing standards assessment & compliance
• Packaging standards assessment & compliance
• Interim management, recruiting assistance & placement
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