2. 




6:30 - Mingle
6:40 - Welcome and Introductions
7:10 - New Voices - Numbers and Action Steven Clift, E-Democracy.org
7:35 – Break, Refreshments
7:45 - Impact Questions - Small Groups
 7 min, 8 min report back

8:00 - New Voices Brainstorm - Projects, Apps, Data

5. 

20 years of experience “interacting’ online within
and “around” government, 30 countries
World’s first election info website – E-Democracy

6.  3rd most individually net connected state today




Early pioneer in computing, wiped out by PCs
Invented in indoor shopping mall in 1956
Post-It notes invented by 3M (MN Mining and Manufacturing)
Net helped former pro-wrestler become Gov in 98

7.  E-Democracy.org's mission:
 Harness the power of online tools to support
participation in public life, strengthen
communities, and build democracy.
 Creating online spaces for civic
engagement since 1994.

10.  Name
 City
 Organisation
 Big question or brief thought

12. 
This presentation contains a collection of statistics from various studies
produced by the Pew Internet and American Life Project. The key study is
here.

Also, other than blue and white graph on slide 20, the graphs contained
were produced using Pew data. With the help of volunteers, I am seeking
to present this data in additional ways.

My call for similar UK survey research brought back limited material.

Further notes and analysis (a mix of raw materials)
 My “inclusion” analysis/summary
 DC, San Francisco event notes and links
 Help visualizing data, raw Google doc
 New Voices – Proposed online working group

13. 
PewInternet.org 2012 Numbers:
 81% Overall Online - For United States
▪ 84% White, 73% Black, 74% Latino, <30K still at 67%
 Least connected
▪ No High School Diploma - 51%
▪ Over 65 - 54%
 Where?
▪ At Home - 65% Broadband, 4% Dial-up
▪ 12% Other - Work/School/Library/Mobile-only(?)

14. 
72% of Adult Internet Users – United States
2013 (up from 67% in 2012)
▪ 74% Women, 70% Men (up from 63%)
▪ Facebook on slight decline among younger users

18% use Twitter (up from 16% in 2012)
▪ News and politics types, teen use outside eyes of
parents using aliases
▪ May 2013: http://pewinternet.org/Reports/2013/socialnetworking-sites.aspx

15. 
88% use Email overall - 58% Typical day

67% use SNS -

67% visit local/st/fed gov web - 13% Typ day

Lessons to Gov:
48% day , 8% Twitter
▪ Map out where to reach people and DON’T replace email
newsletter with Facebook or Twitter (they are supplements)
▪ Reach people where they are online
▪ IMHO: Don’t drop print communication if you can afford to
keep

16. 



Those who already show up offline, showing
up online.
Lots of people talk politics offline, but more
polarized online
Participation gap even worse with fewer
lower income, minorities doing “civic
communication” or taking action online
Clift analysis and links to Pew’s 2013 “Civic Engagement in
the Digital Age Report”: http://bit.ly/pewcivic

17. Q15: % Men Vs. Women Saying
They Discuss Politics ONLINE:
Q14: % Men Vs. Women Saying They
Discuss Politics:
0
20
40
60
80
100
0
17.3
60
Every day
15.6
5.7
31
At least once a
week
13.2
At least once a week
25
13.4
17.7
12.2
At least once a month
19.1
Less than once a
month
40
5.6
Every day
At least once a
month
20
12
13.5
12.9
Less than once a month
15.3
12.1
56.1
19.4
Never
Never
56.5
24.5
Male
Female
Male
Female
80
100

18. Q14: How Often Do You Discuss Politics, By Ideology
0
10
20
30
40
50
60
70
80
90
100
31.7
16.2
12.9
17.2
Every day
26.2
30.6
29.8
28.8
29.4
30.3
At least once a week
13.3
20.1
19.9
18.6
15.6
At least once a month
10.6
14.9
14.5
16.4
Less than once a month
5.7
13.3
Never
18.3
23.8
17.5
21.3
Very conservative
Conservative
Moderate
Liberal
Very liberal
Source 2013: http://bit.ly/pewcivicreport

19. Q15: How Often Do You Discuss Politics ONLINE, By Ideology
0
10
20
30
40
50
60
70
80
90
100
14.6
Every day
5.2
3.7
3.4
17.4
18.5
15.1
At least once a week
11.1
13.9
19.3
6
At least once a month
Less than once a month
14.4
11.3
14.6
15.6
10.6
11.6
13.1
16.1
11
50.3
53.5
Never
60.8
51.7
36.7
Very conservative
Conservative
Moderate
Liberal
Very liberal
Source 2013: http://bit.ly/pewcivicreport

20. 2013 Pew Civic
Engagement in Digital
Age Report – Analysis:
bitly.com/pewcivic




More equity in
discussing politics via
social networking
Not so with taking
action, contacting
elected officials, media
IMHO: Neighborhoods
are “public life”
gateway to action

22. SNS2: Of Those Using SNS, % Engaged in Various Political Activities, By Race
/ Ethnicity
0
10
20
30
40
50
60
Asian, Pacific Islander
Hispanic
27.2
27.7
SNS2a. Post links to stories
29.3
21.30
32.4
29.6
SNS2b. Post your own thoughts
31.7
25.00
31.6
30.8
SNS2c. Encourage people to take action?
14.6
26.50
34.3
40.3
SNS2d. Encourage people to vote
17.1
28.70
32.9
29.6
SNS2e. Repost political content***
26.8
25.70
White
African-American
70
80
90

23. 
SNS Users - c. Encourage other people to take action on a
political or social issue that is important to you - Of the 31%
who say yes, very little variation across ALL demographics

SNS3b. And in the last 12 months, has there been a time
when you decided to TAKE ACTION involving a political or
social issue because of something you read on these sites? Race and Education show greatest gaps - Not income.

White 20%, Black 12%, Latino 11%,
LTHS 12%, HS GD 13%, SmCol 19%, ColGd 23%
Households 30-49K highest at 23%



24. 
ASKED TO TAKE ACTION - work for a candidate, give money to a
cause, go to a meeting, or get in touch with a public official. Source
2013: http://bit.ly/pewcivicreport
Q17a. Email
 Overall Net User Yes - 36% - White 41%, Black 31%, Latino 19%,
 LTHS 18%, HS GD 25%, SmCol 38%, ColGd 51%
 Households 75K highest at 53%
Q17b. Telephone
 Overall All Adults Yes - 38% - White 40%, Black 32%, Latino 18%,
 LTHS 18%, HS GD 32%, SmCol 37%, ColGd 45%
 Households 75K highest at 53%
Q17c. Letter
 Overall All Adults Yes - 43% - White 49%, Black 39%, Latino 20%,
 LTHS 21%, HS GD 38%, SmCol 45%, ColGd 57%
 Households 75K highest at 58%

25. 27% of adult Net users (22% overall) use
“digital tools to talk to their
neighbors and keep informed
about community issues.”
 74% of those who talk digitally with their neighbors have talked
face-to-face about community issues with their neighbors
compared to 46% overall

Source: Neighbors Online study from PewInternet.org, 2010

26. 
Neighborhood E-Lists/Forums – 7% Overall

Of 22% of ALL adults who “talk digitally with
neighbors”: Only 12% under 30K, Over 75K 39%

Source: Neighbors Online study from PewInternet.org, 2010

27. 
April 2010 report
further reports:

21% who feel
government posting on
Facebook, Twitter very
important:
 17% Whites
 31% African-American
 33% Hispanic
 18% College Educated
 30% W/O High School
Degree

28. 
Responding to the democratic divide digitally
requires moving beyond those who most
easily show up

E-Democracy is reaching mass community
participation by inclusively starting at the
neighborhood level, 30% of households in
some areas

In-depth lessons and presentations:
 http://e-democracy.org/learn

31.  “Local” online public places to:
 share information, events, ideas
 discuss local community issues
 gather diverse people in an open place
 take action and promote solutions
 Powered by two-way group communication
 Over 50 neighbors/community forums in 18 communities
across 3 countries today

32. Neighbor #1
City Hall
Your
Networks
N
E
I
G
H
B
O
R
S
Join the
Forum
In-person
Conversations
Neighbors
Forum
Online
Local Media
Coverage
Local Biz
Shared on
Facebook

33. 
46%
People
of Color

17%
Foreign
Born

Lower
income
areas,
renters,
etc.

36. 36

38. 38

39. Public outreach
 http://beneighbors.org
Webinars, training:
 http://e-democracy.org/learn
 http://e-democracy.org/practice

40. 




6:30 - Mingle
6:40 - Welcome and Introductions
7:10 - New Voices - Numbers and Action Steven Clift, E-Democracy.org
7:35 – Break, Refreshments
7:45 - Impact Questions - Small Groups
 7 min, 8 min report back

8:00 - New Voices Brainstorm - Projects, Apps, Data

41. 
Impact/Research Question:
 Actionable knowledge on greater, more
representative use of civic tech/open gov.
▪ Small Groups – 2-3 people
▪ What do we really need to know?
▪ What numbers/baseline will empower civic tech/open
gov practitioners to take action? Motivate donors.

Example: How do U.S. states compare in terms e-government services
use by income or race/ethnicity?

Follow-up/Impact: Determine which states are reaching more harder to
reach people beyond what is expected for their median income. And
investigate why. Motivate states to increase e-government outreach.

42. 
Brainstorm a civic tech or open government
project/app/dataset/etc. which would:
 Either generate more equitable democratic or
community mass participation
 Or something that would help raise the voices of a
less represented community

44. 
E-Democracy.org
 Blog.e-democracy.org - dowire.org
 @edemo
 e-democracy.org/contact

Steven Clift
 clift@e-democracy.org
 StevenClift.com
 @democracy
44