Marketing – Meaning, Importance

1. LESSON TEMPLATE
Name of the Teacher : Bhavya V R Standard : XII
Name of the School : Govt. H.S.S, Sasthamcotta Strength : 50/60
Subject : Business Studies Average age : 16 yrs
Unit : Marketing management Duration : 45 mts
Topic : Marketing – Meaning, Importance Date : 22-07-2014
Content outline
Content analysis
Terms
Facts
Concepts
Curricular
Objectives
Meaning and importance of marketing
Market, producer, consumer product, demand, buyer, seller
1) Marketing involves activities concerned with transfer of goods from the producer to the customer
2) Marketing creates, places, time and possession utility
3) Marketing aims at customer satisfaction
4) In market exchange two parties must be presents buyer (customer) and seller (marketer)
5) Buyer and seller must have the freedom to either accept or reject the offer
6) It deals with activities like product planning development, pricing packaging, branding, selling etc.
7) Marketer satisfies the existing needs and desires of the customers according to their socio-economic
conditions.
8) Marketing is a human activity which consummates and facilitates exchange.
9) Marketing involves free flow of goods and services from the producer to ultimate consumers.
1) Marketing:- marketing involves all activities that are facilitating the movement of goods and services
from producer to consumer.
To get an idea about the meaning and importance of marketing and identify of marketing through

2. Prerequisites
Teaching
Learning resources
Teaching
Learning strategies
Reference
Students already have an idea about the production and distribution of goods and developes a positive attitude
towards it.
 Usual classroom aids like chalk board
 Video clippings
 Power point presentation
Brain storming role play/ drama, cartoon presentation
SCERT source book
Plus Two Business Studies text book

3. Classroom Interaction procedure Pupil Response / Feedback
Phase 1:- Introductory Phase (Brain storming)
Teacher begins the class by exhibiting components of a picture and
asked students to correctly arrange the pieces and form the picture. The
picture is of a market.
Continuously teacher asked :-
From where you buy products?
Student link their previously knowledge to the new
learning situations.
Phase II:- development phase
Activity I (Brain storming and general discussion followed by a
video presentation)
Teacher exhibit a video relating to buying and selling and asked
students identifying various persons
Through their responses teacher directs the students to the meaning of
marketing.
Marketing
Marketing involves all activities that are facilitating the movement of
goods and services from producer to consumer.
Activity II( Drama or role play)
Teacher arranges the class for a drama where three students represent
as a producer, customer, and a public representative and their role is
assigned earlier. Student performs their assigned role which reveals the
importance of marketing
IMPORTANCE
 It is connecting link between the consumers and producer
 It helps in increasing the standard of living of people
Students actively respond
Students listen carefully and observe carefully
Students are very interestingly listen

4.  It increase employment opportunities
 It creates place , time and position utilities
Activity III (Presentation of cartoon)
Teacher exhibits a cartoon which provides a brief description of
functions of marketing and through a cartoon presentation students
identify the various marketing.
Functions of marketing
Basic Functions Facilitating Functions
1. Marketing Research
2. Product planning and
development
Phase III Concluding Phase
1. Buying and assembling
2. Selling
3. Standardization
4. Packaging
5. Storage
6. Transportation
7. Salesmanship
Teacher concludes the lesson by showing a power point presentation.
Review questions
1) What do you mean by marketing?
2) What are the importance of marketing ?

5. Follow –up Activity
Visit a market place and identify various functions performed
by the people and prepare notes on the importance of
marketing.