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Leveraging Social Media -- Twitter effect

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Prabhat Kumar
Prabhat Kumar

Net Impact Mumbai was privileged to have Chandni Parekh share her insights into leveraging social media, particularly Twitter, to raise funds effectively for social causes. The occasion was a workshop on fund raising organized by Net Impact Mumbai at Mumbai HUB, Bandra. This provided a new dimension to the attending NGOs and many of them are following up further on this with Chandni.

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FUND-A-CAUSE The Journey So Far… Chandni Parekh | 19 April 2011
About Fund-A-Cause (F-A-C) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How It All Began ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More About the Blog Posts Categories Number of Posts Health 409 Education 397 Funds Offered 306 Nutrition 214 Salaries 129 Fundraiser Events 98 Events 93 Articles 71 Housing 45 Living Expenses 31 Films 19 Energy Generation 7 Miscellaneous 199
A Snapshot of the Fund-A-Cause Posts
Financial Aid Appeals
 
 
 
Funds/Free Opportunities Available
 
Fundraiser Events
 
Articles and Blog Posts
 
Conversations on Twitter
 
 
Most Retweeted Tweets
 
Support from People on Twitter
Informing Celebs About F-A-C Among the few people who expressed a desire to help F-A-C, Aniruddha and Kamal tweeted to almost all the Indian celebrities – actors, politicians, sportspeople, senior journalists – about @FundACause. To about 338 of them during the Joy of Giving Week last year. Aniruddha Kamal
As a result of these efforts by people I’d barely interacted with, F-A-C got new ‘followers’and retweets, including a few from those potentially influential people.
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… Led to a Never-Seen-Before Burst of New ‘Followers’
Expression of Support from Actors
 
 
Impact of One F-A-C Tweet/Blog Post
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fund-A-Cause in the Media All images are hyperlinked.
Winner of American Center Contest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Can You Contribute? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Bit About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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