Más contenido relacionado La actualidad más candente (20) Similar a Digital Trends 2013 - DMF (20) Más de Bart De Waele (20) Digital Trends 2013 - DMF5. I live and work about coffee.
I’m passionate in Ghent.
6. I work at digital agency Wijs (ex: Netlash-bSeen).
19. It’s a Winner Takes All world. 2012
will continue the trend of 1 big behemoth
that eats all its competition.
20. Death Stars
‣ Online will eat all communications
‣ Digital will eat all interfaces
‣ Facebook will eat all social networks
‣ Apple will eat the PC-market?
23. Network effects are dominant online.
Look it up. Metcalfe’s Law.
http://en.wikipedia.org/wiki/Metcalfe's_law
26. Yes, Facebook will be the dominant
‘general’ social network.
Next to that general SN, we will subscribe to
a truckload of niche-networks.
30. Communities can not be built. They form around
existing common interests.
Just like in real life (work, sport, bar, hobby, family...).
32. The Facebook IPO will spawn a new breed of
startups, ideas and business.
(2 - 3 years)
34. Context is the way to break through the
‘banner blindness’ of consumers.
35. Context is the way to break through the
‘banner blindness’ of consumers.
See: Google. Ads are relevant to the search words.
40. Location is the new context.
Make your online offering more relevant by
adding location as a filter.
43. Location sensors (gps) are only the beginning.
Our devices (starting with our smartphones) will
become aware of their surroundings.
47. Nest is a thermostat with activity, light,
temperature... sensors.
50. Twine is a DIY-kit with temperature, vibration,
moisture... sensors.
53. Watch out for:
‣ Cars with apps and sensors
‣ Face recognition
‣ Smart Clothing
‣ Even more sensors in smartphones
61. You will still use it wrong
‣ It’s not a marketing tool
‣ cfr. QR-codes
‣ cfr. Bluetooth
73. Siloes
‣ website ‣ analytics
‣ seo ‣ press releases
‣ sea ‣ community
‣ social ‣ affiliate
‣ e-mail marketing ‣ ...
77. Keep an eye out for...
‣ mobile payments
‣ Facebook credits
‣ API’s
‣ disappointing video
‣ HTML5
‣ tablets
82. There will be only 2 types of companies left.
The quick and the dead.