EPO and the 4 A's

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Bart De Waele

A model to look at your (online) marketing.

Empresariales

Advocacy
Action
Awareness
Appreciation
Is

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EPO and the 4 A's

1. Advocacy Action Awareness Appreciation

2. Advocacy Action Awareness Appreciation Is

3. your

4. audience  able

5. to

6. discover

7. you?

8. Advocacy Action Awareness Appreciation Is

9. your

10. audience

11. able

12. to

13. engage

14. with

15. you?

16. Advocacy Action Awareness Appreciation Is

17. your

18. audience

19. able

20. to

21. refer

22. others

23. to

24. you?

25. Advocacy Action Awareness Appreciation Is

26. your

27. audience  able

28. to

29. take

30. action?

31. PaidOwned Earned

32. PaidOwned Earned Channel

33. which

34. a

35. brand

36. controls

37. PaidOwned Earned Brand

38. pays

39. to

40. leverage

41. a

42. channel

43. PaidOwned Earned When

44. the

45. audience

46. becomes

47. the

48. channel

49. Paid Owned Earned

50. Paid Owned Earned Advocacy Action Awareness Appreciation

EPO and the 4 A's

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