The document discusses online branding strategies. It recommends 8 tips: 1) claim your online name, 2) listen to social media, 3) maintain consistency, 4) choose social networks wisely, 5) provide valuable content in quantity, 6) act like a human not a robot, 7) target the right audience, and 8) have fun. The overall message is that online branding is about connecting with people, not just accumulating users, so brands should treat online audiences like people.