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                                                          Vlaams Brabant - 17/2/2009
Tuesday, February 17, 2009
Goeiemorgen! Ik ben Bart


Tuesday, February 17, 2009
Ik werk bij webbureau Netlash




                             ... en nog een paar andere bedrijven:




Tuesday, February 17, 2009
Dit is mijn zoon Kobe
Tuesday, February 17, 2009
Mijn grote passie is koffie
Tuesday, February 17, 2009
Je vindt me hier:
                             www.ondernemeringent.be
                             www.netlash.com
                             www.talkingheads.be
                             www.kobedewaele.be
                             www.kopjekoffie.be
                             www.twitter.com/netlash
                             (Ja, dat zijn heel wat www’s)

Tuesday, February 17, 2009
Web 2.0

                             Wat is dat beest ?




Tuesday, February 17, 2009
Web 2.0




Tuesday, February 17, 2009
Web 2.0




Tuesday, February 17, 2009
Web 2.0




Tuesday, February 17, 2009
Web 2.0



                             Web 2.0 is geen ‘look’
                             Gradients
                             Pastel kleuren
                             Afgeronde hoekjes
                             Spiegeleffecten




Tuesday, February 17, 2009
Web 2.0



                             Web 2.0
                             “small pieces loosely joined”




Tuesday, February 17, 2009
Web 2.0




                             quot;Web 2.0 is an architecture
                              of participationquot;
                                                TIM O’REILLY




Tuesday, February 17, 2009
Web 2.0




   Machtsverschuiving

Tuesday, February 17, 2009
Web 2.0




                             Site-centric

                             User-centric


Tuesday, February 17, 2009
1. Creatie

                             2. Sociaal

                             3. Decentraal

                             4. Atomisering

                             5. Usability & SEO



Tuesday, February 17, 2009
1. Creatie

                             2. Sociaal

                             3. Decentraal

                             4. Atomisering

                             5. Usability & SEO



Tuesday, February 17, 2009
1. Creatie




Tuesday, February 17, 2009
1. Creatie




                             User Generated Content




Tuesday, February 17, 2009
1. Creatie



                             Blog
                             Reacties op blog
                             Facebook, Netlog
                             Flickr
                             YouTube
                             Ning



Tuesday, February 17, 2009
Tuesday, February 17, 2009
Tuesday, February 17, 2009
1. Creatie



                             Discussie

                             Zelf een platform bieden?
                             Aggregeren?
                             Negeren?
                             ...


Tuesday, February 17, 2009
1. Creatie




Tuesday, February 17, 2009
1. Creatie



                             Op eigen terrein

                             - monitoren
                             - controle
                             - fans!



Tuesday, February 17, 2009
1. Creatie

                             2. Sociaal

                             3. Decentraal

                             4. Atomisering

                             5. Usability & SEO



Tuesday, February 17, 2009
2. Sociaal




Tuesday, February 17, 2009
2. Sociaal




                             Mensen willen samen praten




Tuesday, February 17, 2009
2. Sociaal




                             Community
                             =
                             Virtuele plek waar mensen met
                             gemeenschappelijke kenmerken
                             op vaste basis bij elkaar komen.


Tuesday, February 17, 2009
2. Sociaal




                             Waar?
                             - Facebook, Netlog
                             - Twitter
                             - MyBlogLog
                             - Google Friend Connect
                             - Blogs

Tuesday, February 17, 2009
2. Sociaal




                             Waar?
                             - Slideshare
                             - Issuu
                             - Soundcloud
                             - Librarything, Shelfari
                             - iLike

Tuesday, February 17, 2009
2. Sociaal




Tuesday, February 17, 2009
2. Sociaal




                             Online currency =
                             LINK !




Tuesday, February 17, 2009
2. Sociaal




                             Piramide

                             1      Creators
                             10     Commentators
                             100     Lurkers
                             1000     Strangers

Tuesday, February 17, 2009
1. Creatie

                             2. Sociaal

                             3. Decentraal

                             4. Atomisering

                             5. Usability & SEO



Tuesday, February 17, 2009
3. Decentraal




                             Fundamenteel

                             Internet is gedecentraliseerd




Tuesday, February 17, 2009
Tuesday, February 17, 2009
3. Decentraal




                             De wet van Metcalfe

                             http://en.wikipedia.org/wiki/Metcalfe%27s_law




Tuesday, February 17, 2009
3. Decentraal




                             Waar?
                             - Blogs, Twitter
                             - Flickr
                             - YouTube, Vimeo, GarageTV
                             - Friendfeed
                             - Tumblr

Tuesday, February 17, 2009
1. Creatie

                             2. Sociaal

                             3. Decentraal

                             4. Atomisering

                             5. Usability & SEO



Tuesday, February 17, 2009
4. Atomisering




                             Splitsing in kleinst
                             mogelijke deeltjes




Tuesday, February 17, 2009
4. Atomisering

                             Portaal

                             Website

                             Pagina (permalink)

                             Artikel

                             Microblog (140)

                             ?
Tuesday, February 17, 2009
Tuesday, February 17, 2009
4. Atomisering




                             Semantische web?




Tuesday, February 17, 2009
1. Creatie

                             2. Sociaal

                             3. Decentraal

                             4. Atomisering

                             5. Usability & SEO



Tuesday, February 17, 2009
5. Usability & SEO




                             2 grote succesfactoren

                             - usability
                             - SEO




Tuesday, February 17, 2009
5. Usability & SEO




                             Usability

                             Faciliteer de gebruiker!




Tuesday, February 17, 2009
5. Usability & SEO




Tuesday, February 17, 2009
5. Usability & SEO




                             1 mouseclick away

                             Er zijn zoveel andere sites...




Tuesday, February 17, 2009
5. Usability & SEO




                             1 toegangspoort




Tuesday, February 17, 2009
5. Usability & SEO




Tuesday, February 17, 2009
5. Usability & SEO




                             1 toegangspoort




Tuesday, February 17, 2009
Tuesday, February 17, 2009
5. Usability & SEO




                             1 toegangspoort: Google




Tuesday, February 17, 2009
5. Usability & SEO




                             Beheers die toegangspoort

                             - SEO
                             - SEA
                             - SMO


Tuesday, February 17, 2009
5. Usability & SEO




                             Hoog scoren in Google:

                             1. Technische factoren
                             2. Links naar je site
                             3. Inhoud


Tuesday, February 17, 2009
5. Usability & SEO




                             Weet je nog?



Tuesday, February 17, 2009
5. Usability & SEO




                             Hoog scoren in Google:

                             1. Technische factoren
                             2. Links naar je site
                             3. Inhoud


Tuesday, February 17, 2009
1. Creatie

                             2. Sociaal

                             3. Decentraal

                             4. Atomisering

                             5. Usability & SEO



Tuesday, February 17, 2009
Web 2.0




                             Web 2.0 verwijdert het
                             artificiële membraan
                             tussen de organisatie
                             en zijn publiek.




Tuesday, February 17, 2009
Web 2.0



         Web 2.0 = people


                             Site-centric

                             User-centric

Tuesday, February 17, 2009
Het ‘Soylent Green’ moment




Tuesday, February 17, 2009
Het ‘Soylent Green’ moment




                             The web is
                               people


Tuesday, February 17, 2009
Het web wordt
                             gebruikt door
                                mensen


Tuesday, February 17, 2009
Echte mensen, niet ‘users’


Tuesday, February 17, 2009
Mensen met kinderen
Tuesday, February 17, 2009
Mensen met passies
Tuesday, February 17, 2009
Web = mensen




                             Behandel ze dus als
                                  mensen:


Tuesday, February 17, 2009
Web = mensen




                             Conversatie



Tuesday, February 17, 2009
Vragen?




Tuesday, February 17, 2009
Bart de Waele
                             bart@netlash.com

                             www.netlash.com
                             twitter.com/netlash



                                                   Vlaams Brabant - 17/2/2009
Tuesday, February 17, 2009

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Web2.0 - wat is dat beest?

  • 1. Web 2.0Titel tekst Beschrijving slide Vlaams Brabant - 17/2/2009 Tuesday, February 17, 2009
  • 2. Goeiemorgen! Ik ben Bart Tuesday, February 17, 2009
  • 3. Ik werk bij webbureau Netlash ... en nog een paar andere bedrijven: Tuesday, February 17, 2009
  • 4. Dit is mijn zoon Kobe Tuesday, February 17, 2009
  • 5. Mijn grote passie is koffie Tuesday, February 17, 2009
  • 6. Je vindt me hier: www.ondernemeringent.be www.netlash.com www.talkingheads.be www.kobedewaele.be www.kopjekoffie.be www.twitter.com/netlash (Ja, dat zijn heel wat www’s) Tuesday, February 17, 2009
  • 7. Web 2.0 Wat is dat beest ? Tuesday, February 17, 2009
  • 11. Web 2.0 Web 2.0 is geen ‘look’ Gradients Pastel kleuren Afgeronde hoekjes Spiegeleffecten Tuesday, February 17, 2009
  • 12. Web 2.0 Web 2.0 “small pieces loosely joined” Tuesday, February 17, 2009
  • 13. Web 2.0 quot;Web 2.0 is an architecture of participationquot; TIM O’REILLY Tuesday, February 17, 2009
  • 14. Web 2.0 Machtsverschuiving Tuesday, February 17, 2009
  • 15. Web 2.0 Site-centric User-centric Tuesday, February 17, 2009
  • 16. 1. Creatie 2. Sociaal 3. Decentraal 4. Atomisering 5. Usability & SEO Tuesday, February 17, 2009
  • 17. 1. Creatie 2. Sociaal 3. Decentraal 4. Atomisering 5. Usability & SEO Tuesday, February 17, 2009
  • 19. 1. Creatie User Generated Content Tuesday, February 17, 2009
  • 20. 1. Creatie Blog Reacties op blog Facebook, Netlog Flickr YouTube Ning Tuesday, February 17, 2009
  • 23. 1. Creatie Discussie Zelf een platform bieden? Aggregeren? Negeren? ... Tuesday, February 17, 2009
  • 25. 1. Creatie Op eigen terrein - monitoren - controle - fans! Tuesday, February 17, 2009
  • 26. 1. Creatie 2. Sociaal 3. Decentraal 4. Atomisering 5. Usability & SEO Tuesday, February 17, 2009
  • 28. 2. Sociaal Mensen willen samen praten Tuesday, February 17, 2009
  • 29. 2. Sociaal Community = Virtuele plek waar mensen met gemeenschappelijke kenmerken op vaste basis bij elkaar komen. Tuesday, February 17, 2009
  • 30. 2. Sociaal Waar? - Facebook, Netlog - Twitter - MyBlogLog - Google Friend Connect - Blogs Tuesday, February 17, 2009
  • 31. 2. Sociaal Waar? - Slideshare - Issuu - Soundcloud - Librarything, Shelfari - iLike Tuesday, February 17, 2009
  • 33. 2. Sociaal Online currency = LINK ! Tuesday, February 17, 2009
  • 34. 2. Sociaal Piramide 1 Creators 10 Commentators 100 Lurkers 1000 Strangers Tuesday, February 17, 2009
  • 35. 1. Creatie 2. Sociaal 3. Decentraal 4. Atomisering 5. Usability & SEO Tuesday, February 17, 2009
  • 36. 3. Decentraal Fundamenteel Internet is gedecentraliseerd Tuesday, February 17, 2009
  • 38. 3. Decentraal De wet van Metcalfe http://en.wikipedia.org/wiki/Metcalfe%27s_law Tuesday, February 17, 2009
  • 39. 3. Decentraal Waar? - Blogs, Twitter - Flickr - YouTube, Vimeo, GarageTV - Friendfeed - Tumblr Tuesday, February 17, 2009
  • 40. 1. Creatie 2. Sociaal 3. Decentraal 4. Atomisering 5. Usability & SEO Tuesday, February 17, 2009
  • 41. 4. Atomisering Splitsing in kleinst mogelijke deeltjes Tuesday, February 17, 2009
  • 42. 4. Atomisering Portaal Website Pagina (permalink) Artikel Microblog (140) ? Tuesday, February 17, 2009
  • 44. 4. Atomisering Semantische web? Tuesday, February 17, 2009
  • 45. 1. Creatie 2. Sociaal 3. Decentraal 4. Atomisering 5. Usability & SEO Tuesday, February 17, 2009
  • 46. 5. Usability & SEO 2 grote succesfactoren - usability - SEO Tuesday, February 17, 2009
  • 47. 5. Usability & SEO Usability Faciliteer de gebruiker! Tuesday, February 17, 2009
  • 48. 5. Usability & SEO Tuesday, February 17, 2009
  • 49. 5. Usability & SEO 1 mouseclick away Er zijn zoveel andere sites... Tuesday, February 17, 2009
  • 50. 5. Usability & SEO 1 toegangspoort Tuesday, February 17, 2009
  • 51. 5. Usability & SEO Tuesday, February 17, 2009
  • 52. 5. Usability & SEO 1 toegangspoort Tuesday, February 17, 2009
  • 54. 5. Usability & SEO 1 toegangspoort: Google Tuesday, February 17, 2009
  • 55. 5. Usability & SEO Beheers die toegangspoort - SEO - SEA - SMO Tuesday, February 17, 2009
  • 56. 5. Usability & SEO Hoog scoren in Google: 1. Technische factoren 2. Links naar je site 3. Inhoud Tuesday, February 17, 2009
  • 57. 5. Usability & SEO Weet je nog? Tuesday, February 17, 2009
  • 58. 5. Usability & SEO Hoog scoren in Google: 1. Technische factoren 2. Links naar je site 3. Inhoud Tuesday, February 17, 2009
  • 59. 1. Creatie 2. Sociaal 3. Decentraal 4. Atomisering 5. Usability & SEO Tuesday, February 17, 2009
  • 60. Web 2.0 Web 2.0 verwijdert het artificiële membraan tussen de organisatie en zijn publiek. Tuesday, February 17, 2009
  • 61. Web 2.0 Web 2.0 = people Site-centric User-centric Tuesday, February 17, 2009
  • 62. Het ‘Soylent Green’ moment Tuesday, February 17, 2009
  • 63. Het ‘Soylent Green’ moment The web is people Tuesday, February 17, 2009
  • 64. Het web wordt gebruikt door mensen Tuesday, February 17, 2009
  • 65. Echte mensen, niet ‘users’ Tuesday, February 17, 2009
  • 66. Mensen met kinderen Tuesday, February 17, 2009
  • 67. Mensen met passies Tuesday, February 17, 2009
  • 68. Web = mensen Behandel ze dus als mensen: Tuesday, February 17, 2009
  • 69. Web = mensen Conversatie Tuesday, February 17, 2009
  • 71. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Vlaams Brabant - 17/2/2009 Tuesday, February 17, 2009

Notas del editor