M commerce infographic

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Businesses that wish to adopt m-commerce as part of their digital strategy must first understand trends in user behavior as it relates to mobile usage, while shopping.

Technology Business

SOME FACTS ABOUT

MOBILE COMMERCE

80% of mobile users prefer locally
relevant advertising 1

75% are more likely to take an action after
seeing a location-speciﬁc message 1

1 out of 3
people who receive mobile alerts’
are driven to a store 2

27%
of those make a purchase
2

of shoppers planned to access
35% social media from their smartphones
while shopping, last holiday season 3

43% percent of mobile shoppers
downloaded a retail app 4

SOURCES

1 - Mobile Audience Insights Report from JiWire, 2012
2 - Harris Interactive survey commissioned by Placecast, 2010
3 - Deloitte’s 2011 Annual Holiday Survey
4 - Retrevo, 2011

INFOGRAPHIC BY JONATHAN LUPO | TWITTER.COM/USEREXPERIENCE

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