For a business, quality is not only important, but measurable. Quality impacts a brand's influence, so businesses should strive to develop a framework to measure it.

1. Measuring Quality Quality is measured by the influence of a business, in terms of it’s ability
to generate revenue, attract talent, and be recognized within it’s industry.
talent media Expand Influence
Attract Talent
measurement measurement
• Volume of candidates • Volume of coverage
• Level of talent • Quality of coverage
• Brand awareness • Pos vs. neg. mentions
• Brand perception • Credibility of publications
values
Innovate Generate Business
people
measurement measurement
work
• Number of awards • KPI goals reached
• Invitations to speak/write • % repeat business
• Retweets, “likes” & follows • % new business
• Site traffic and comments
* brand • % referrals
industry clients