I hold this presentation during WebUP lucerne, a monthly meetup of central Switzerland online marketing professionals. It covers the basic of lean thinking, the lean startup cycle, customer development, lean analytics and 7 take aways.

1. Lean Analytics
18.09.2013
netnode GmbH
Neuweg 3 | 6003 Luzern | 041 450 10 66 | info@netnode.ch
twitter.com/netnode | facebook.com/netnode.ch
Thursday, September 19, 13

2. Let’s make the web
a better place!
VISION
WE CREATE WEBSITES & APPS.
SINCE
10
YEARS
Thursday, September 19, 13

3. Lean Analytics
AGENDA
-Basics
-Video
-Take Aways
-Hype or Trend?
How can I start?
Lean analytics cycle?
Thursday, September 19, 13

4. Lean Analytics / Basics
WTF?
Lean?
Lean manufacturing
Lean Startup
Lean Analytics
http://en.wikipedia.org/wiki/Toyota_Production_System
Thursday, September 19, 13

5. Lean Analytics / Basic
LEAN STARTUP
Thursday, September 19, 13

6. Lean Analytics
LEAN STARTUP
Go, learn
and improve,
as fast as possible!
Thursday, September 19, 13

7. Lean Analytics / Basics
LEAN STARTUP
Thursday, September 19, 13

8. Lean Analytics
DEFINITION OF LEAN ANALYTICS
“Analytics is the
measurement of
movement towards
your business
goals.”
Thursday, September 19, 13

9. Lean Analytics / Video
WHAT IS LEAN ANALYTICS?
http://www.youtube.com/watch?v=XeR5cMDVfpo
Thursday, September 19, 13

10. Lean Analytics
TAKE AWAY 1: HOW CAN I START?
Depends on your business!
But there are frameworks.
Thursday, September 19, 13

11. Lean Analytics
TAKE AWAY 2: IN WHAT STAGE ARE YOU?
Thursday, September 19, 13

12. Lean Analytics
TAKE AWAY 3: WHAT IS YOUR BUSINESS MODEL?
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13. Lean Analytics
TAKE AWAY 4: LEAN ANALYTICS CYCLE
Thursday, September 19, 13

14. Lean Analytics
TAKE AWAY 5: HOW CAN I START?
Choose one metric at a time.
Thursday, September 19, 13

15. Lean Analytics
TAKE AWAY 6: TOOLS WE USE AT GUZUU.COM
Google Analytics
-> Goals
Mixpanel
-> Funnels, Events
Custom Reports
Thursday, September 19, 13

16. Lean Analytics
TAKE AWAY 7: LEAN ANALYTICS AIRBNB
Thursday, September 19, 13

17. Lean Analytics
LEAN ANALYTICS
http://de.slideshare.net/JanKnig/lean-analytics
Thursday, September 19, 13

18. Lean Analytics
LEAN ANALYTICS
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19. Lean Analytics
SUMMARY
Go, learn
and improve,
as fast as possible!
Trust your intuition,
and prove it with data.
Do “lean”.
Thursday, September 19, 13

20. Lean Analytics
HYPE OR TREND
Questions?
Hype or Trend? What do you think?
http://netnode.ch/blog/what-is-a-good-webanalytics-metric-worth-to-measure
http://www.slideshare.net/netnode
I’m on twitter: @lukasfischer
Thursday, September 19, 13