2. Summary of Tender
Creation of Marketing Concepts Data Management
Campaign Planning and
Process Optimization
Coordination
Campaign Execution 1st Level User Help
General CRM Operator
Campaign Reporting
Competences
Operation Abilities for other
Controlling
your company AG CMR Services
3. Benefits
• Facilitating a tactical/dedicated team to allow client managers focus on strategic
priorities.
• Reducing costs by leveraging and localizing campaigns for your company Brazil.
• Generating qualified leads for resellers with all campaigns (print, e-mail, online).
• Optimizing planned activities, control and follow-up execution plans, budget ,customer
creation, retention, and growth.
• Facilitating management process, by providing a centralized and flexible decision
making solution.
• Creating and organizing a complete customer centric approach to promote lead
generation and loyalty.
• Developing a hear the customer approach , to enhance and localize your company
Global Loyalty Programs.
4. Solutions
Nettingsolutions brings to your company;
1. Marketing project manager: in charge of centralizing and facilitating all
communications and coordinating all activities of approved programs.
2. Marketing plan by objective
3. Prospect Dialogue Program Timeline
4. Customer Dialogue program timeline
5. Timeline of selected and unique activities by program
6. Programs Lead generation results by target market
7. Program Sales vs. Leads analysis per quarter.
5. Your Company’s Approach
Vision
We
delight
customers worldwide
Mission
All marketing programs for your company market need to be aligned to the
Corporate global strategy of your company
6. Steps to Define Marketing Program
Your company’s objectives: Approval of strategy Deployment
Your company’s objective Tactics: Define Activity and Contact
alignment: Channel:
Review of annual programs PDP Measurement
Local Objectives CDP
Campaign Roadmap : Segmentation and Target Definition:
Definition of campaigns PDP: Prospect Dialogue Program
determined by objectives CDP: Customer Dialogue Program
8. 2011 Roadmap of programs
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing Campaign
Pre-sales
Product Launch!
Sales
Post-
Sales
9. Lead Generation Recommended Activities for Product
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing Campaign
Pre-sales
Pre-sales Viral Activities
Generation of Leads
Sales Viral Activities
Sales
CRM
10. Lead Generation Tools
• E-newsletter • Social Media: Fan Pages, twitter
• Your company experience Events • Call Center
• Your company product Experience • Mobile App
• your company media • Microsite
• Special events • Demos
• Mother/Father/Valentines day • Webinar & other virtual events
• Email
11. Segmentation & Target Definition
Nettingsolutions identifies 2 different stages where your company needs to contact the prospect/client.
1. PDP Pre-sales stage: Prospect thinking about your company
2. CDP: Post Sales Stage: We have two different clients
a) Segment I: New and current owner that needs to be nourished
b)Segment II: Current owner that can repurchase or upgrade
12. Segmentation & Target Definition Cont.
Acquisition / Loyalty
Prospect Management Management
Repurchase
Ownership
Process & systems
Process & systems
Information Decision
Purchase Defection
Customer Life Cycle
Loyalty program:
Acquisition / Prospect management: •Welcome package
• Continue ongoing premium communication •experience, Loyalty card,…)
• Central data capturing, updating, data cleansing •Continue ongoing premium communication
(regionally handle hard bounces, for ex.) •DB cleansing (email & phone)
• Lead management process •After sales campaigns/Premium service
• Ask new clients about purchase process (measure •Special events / benefits or ‘perks’ for customers
PDP campaigns effort) (your company Club, Loyalty card,…)
•My your company
13. Prospect Dialogue Program
Demand Generation: Prospect
Generation: Web or Prospect
Website, Social CRM Update Report/Metrics
Mobile form to Qualification
Networks, Events capture data
14. Loyalty Actions for Product
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Your Company Brand Experience
Social Education
Pre-sales activities with loyal fans & prospects
Product Launch!
Post- Sales Rewards
E-mails: newsletter/b-day/holidays
15. Customer Dialogue Program
Nettingsolutions understands that your company market’s current clients have a certain limited
cycle with your product Over this period, Nettingsolutions will create a sense of loyalty between
the client and your company.
12 months:
Within 6 months: 2 years:
Purchase: Birthdays, holidays e- 1.5 years: survey, social
Web or Mobile form to education Engagement with new
Welcome campaign mails and social
capture data products
networks
17. Process Optimization
• A flow chart is created for each campaign task.
• Key performance indicators are set for each process to measure, control and improve internal
tasks to achieve optimization.
• Standardization and optimization of processes allow lower costs.
• NS developed and currently uses processes:
- Data management
- Reporting
- Telemarketing, inbound/outbound
- E-mail marketing – awareness, event invitation, promotions, newsletters
- Print advertising- awareness, event invitation, promotions
18. Campaign Planning & Coordination
Your Planning &
company Coordination Execution Measurement
• Objectives
• Creation of Marketing Resource Client
concepts
• Campaign Planning
Timing Review &
Campaign A Doc Costs Approval
Yearly Campaign
Planning
Campaign B
• Objectives
• Creation of Marketing
concepts Resource Client
• Campaign Planning Timing Review &
Doc Costs Approval
19. Campaign Execution
Your Planning &
company Coordination Execution Measurement
Design/Localization Review & Approval Quality assurance Execute
20. Campaign Reporting
Your Planning &
company Coordination Execution Measurement
Data analysis and reporting Key performance
indicators
CRM system reporting tools: produce and analyze
standard and ad-hoc reports using tools from CRM Campaign Post
such as Oracle/Siebel, Aprimo and my SAP.
Mortem
Raw databases: online visualization tools to transform
raw data into easy to understand dashboards. Executive Reporting
