Digital Conversion Agency www.netway.eu

1. ®
Simplifying interfaces. TM
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2. ®
What is our
Mission & Vision ?
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3. ®
Our Mission
Making digital life simple
(for millions of people)
Executive People Operational People End users
in Organizations in Organizations
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4. ®
What is our history ?
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5. 1997 Creation of the Netway company following the meeting between Xavier Goffin ®
(director Adecco Luxemburg) and Marc Van Rymenant. Netway is based on the strong
vision that the future of digital tools will be based on a thorough understanding of the
human brain when screens are created.
From 1997 to 2000, Netway prepares the pathway of applied behavioural sciences by
creating a unique methodology that integrates users in the development of Internet
sites. During this period, Netway almost exclusively works for the Adecco Group in
Luxemburg for which it develops sites that all deliver proven business results.
In 1997, Netway also develops a first CMS for Adecco.
2000 Walk a mile in your customers shoes : Netway, with its proven methodology
and its first business results, will change its business focus and develops its applied
neurosciences services. That does not only change Netway, it also changes the
relationship between numerous brands and their customers. The key point is the
generation of proven business results.
2001 Look over your customers’ eyes : Netway innovates by introducing eye-
tracking in the development of European sites. This has changed the way in which sites
are developed, and it introduces a culture by which one puts oneself in the customer’s
shoes in order to see through his eyes. It has also allowed for the introduction of
objectivity: objectify real user behaviour and leave behind the ‘I like, I don’t like’
syndrome, typical for many web agencies.
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6. 2004 Based on all the applied research of the done projects, Netway prepares the ®
construction of tools predicting human behaviour. In order to satisfy the demands of
the Belgian market, Netway creates Netway Ergonomics, its Belgian branch. In the
same year, Netway calls upon the services of a former Atos Origin CEO in order to
professionalise the management of Netway. Netway creates case studies in order to
communicate the business results of its customers.
2006 Bet won! Netway passes the symbolic turnover of € 1.000.000. Netway uses the
services of PWC for its financial strategy using the set-up of its balances. Creation of
1M€
the Scientific Advice of Netway.
Confronted with the incomplete data of ocular behaviour, Netway decides to innovate
2007
EAGLE 1.0 and to develop Eagle, proprietary software for ocular analysis, using its
own funds and in collaboration with a young German researcher. In the same year,
Netway continues its considerable R&D efforts and develops a laboratory version of a
micro software suite, using its own funds. This suite predicts certain types of human
behaviour and is used during the conception phase of an Internet site. Consultants will
use these tools during all their customer missions. Word-of-mouth increases Netway’s
brand awareness. 30% of the income comes from the French market.
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7. 2008 A strategic choice is made: all the methodological knowhow of Netway is ®
materialised in order to accelerate European growth. The beta versions
ErgoTools of ErgoTools and Eagle are finalised and used in all the Netway missions, which
represents a considerable competitive advantage. Together with PWC, Netway
prepares the growth and investors’ search in 2009.
2009 Travel to your customers’ brains :
• Netway innovates by integrating the capability to travel within the brain of users in
order to gain a better understanding of what goes on in the brain.
• Separation of shareholders.
• Netway wants to make a second switch in its history by developing and marketing its
software to a larger market of web professionals.
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8. ®
Where we are ?
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9. ®
Netway Sa
Luxembourg
Netway Ergonomics Sa
Brussels
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10. ®
What are our values ?
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11. ®
Netway’s model is based on
excellence
“Excellence always sells”
Earl Nightingale
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12. ®
Passion & Joy
1 “Passion drains energy in one direction. It is a concentrate of will and
fascination, the occasion to laugh at it and to enjoy … sparkling sparks”
Excellence & Success
2 “A self-confidence, a mutual confidence between colleagues and
with the customers”
Creativity & Innovation
3 “Bring simple original solutions to needs that we anticipate intuitively”
Trust & Ethics
4 “A self-confidence, a mutual confidence between colleagues and
with the customers”
5 Humility.
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13. ®
What tell our customers ?
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14. ®
NetPromoter Score Netway
How likely is it that you would recommend Netway to a friend or colleague?
80%
60%
40%
20%
Detractors
0% Passives are unhappy
customers trapped
are satisfied but in a bad
Promoters unenthusiastic relationship.
are loyal enthusiasts customers who
who keep buying can be easily
from a company and wooed by the
urge their friends to competition.
do the same.
Source : 54 customers feedback in 2009
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15. ®
NetPromoter Score Netway
How likely is it that you would recommend Netway to a friend or colleague?
60%
45%
30%
15%
2 1
5 4 3
7 6
0% 8
9 I will NOT
ge :
10
era
recommend
Av Netway
I will recommend 8,6
Netway
Source : 54 customers feedback in 2009
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16. ®
Proven results
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17. ®
๏ More than 30 companies already use Netway’s techniques,
which have proved to lead to an increase in the performance
of web sites – measured trough conversion ratio – ranging
between 20% and 120%.
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18. ®
Project:
๏ despite a very mature internet team, and several Usability
experts within the organisation, eBay could not reduce the
on-line help and support centre costs. eBay asked Netway to
resolve this problem.
Netway’s objectives :
๏ users’ satisfaction rate increase by 4%
๏ internal members helping level increase
๏ exit rate decrease by 15%
๏ help and support calls decrease by 10%
Obtained results:
๏ users’ satisfaction rate increase by 9%
๏ internal members helping level from 1.7 to 10%
๏ exit rate decrease by 15%
๏ help and support calls decrease by 29%
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19. ®
Project:
๏ On-line capsules ordering system rebuild. The Nespresso
internet team is very mature, they very carefully choose their
partners, because they know that each small modification can
have strong business results impact. Netway has rebuilded the
purchase flow.
Obtained results:
๏ On-line sales increase by 115% the first year (including quick-
wins), and by 140% the second year (new solution
implementation).
๏ Intrusive calls reduction by 57% (calls that generate no
revenues)
๏ Complaining e-mails and ordering problems reduction by
52%
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20. ®
Project:
๏ within the Fortis PC Banking application rebuild, Fortis has
decided to work with Netway in order to make sure that the
new solution would be optimal.
Obtained results:
๏ Customers’ WebBanking activity increase by 130%.
๏ HelpDesk calls decrease by 30% despite a strong increase in
the number of contracts.
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21. ®
Project:
๏ global rebuild of the belgian federal portal. Netway has been
chosen as a partner following a very strict selection process,
in competition with companies such as Accenture, IBM, ...
Obtained results:
๏ Scenarios achievement increase by 129%
๏ CMS Award Navigation Gold Medal
๏ CMS Award Public Gold Medal
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22. ®
Project :
๏ Complete redesign of the ethias site in order to meet the
business objectives, defined by the general management
Business Results :
๏ + 515% of online contracts
๏ +126% of online offers
๏ +136% of visits of the management sections MyEthias
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23. ®
Project :
๏ Complete redesign of the site maaf.fr in order to meet the
business objectives defined by the general management
Business Results :
๏ + 200% health offers
๏ + 110% use MAAF space
๏ + 300% visits of the management sections
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