SlideShare a Scribd company logo
1 of 31
Presented by:




            4 Things Your Business
              Needs to Do Online
Topics

    2) Developing a Complete Internet Plan
    3) Launching a Website
    4) Internet Advertising
    5) Mobile Advertising
    6) Social Media – Facebook




                        2

Presented by:
A Complete Internet Plan

Your internet marketing plan needs to have a
strategy just as any other type of business plan

                     Determine your target audiences
                     Consider the channels to reach them

                     Create the messages you want for
                      each audience
                     Build your web presence

                              3

Presented by:
#1
    Launch a Website and
          Market it
                4

Presented by:
Web Statistics
 As of 12/2011, there were
    273.1 million
    Internet users
    in North America alone
    (Internet Words Stats)




                             5

Presented by:
Web Statistics

  138,075
   new domains
      were created on 4/17/12
      (Whois Source)




                             6

Presented by:
Web Statistics

                    92% of online adults use
                     search engines to find
                     information on the Web
                     (Pew Internet, 5/2011)


                    47% of adults seeking
                     information on local
                     businesses rely on
                     the internet
                     (Pew Internet, 1/2011)



                        7

Presented by:
Launch and Market Your Website
A company website is a must-have and the
foundation of your strategy
                  Great channel for prospects
                  Most familiar channel for most people
                  Critical for credibility of your business
                  Needs to be professionally designed
                  Has to be marketed
                  Must be kept up-to-date



                       8

Presented by:
Website




   9



          9
#2
 Use Internet Advertising


                10

Presented by:
Internet Search Statistics

                       Use of a search engine continues
                        to be one of the top Internet
                        activities with 91% of users
                        performing searches daily.
                        (Pew Research, 2/12)

                       83% of search engine users
                        prefer Google.
                        (Pew Research, 2012)




                               11

Presented by:
Internet Search Statistics
                         59% of all Internet users
                          say they have noticed online
                          ads that are directly related to things
                           they had recently searched for.
                           (Pew Research, 5/12)

                         62% of the users noticing
                          the ads are in the age range of
                           30-49 years old.
                           (Pew Research, 5/12)




                              12

Presented by:
Internet Advertising

Once you have an established website, you
need to drive targeted traffic to it.
                    Pay-per-click ads use key search terms
                    People search for your type of product/service
                    Your ad is highlighted in the search results
                    People click on the ad to go to your website
                    You pay each time someone clicks on your ad
                    Price varies by the industry/keywords



                             13

Presented by:
Internet Advertising




                       14
#3
        Advertise on Mobile


                 15

Presented by:
Mobile Use Statistics

                     In 2011, the number of Smartphones
                      sold exceeded the number of PCs
                      sold (Gartner, IDC, Strategy Analytics)

                     As of Feb. 2012, nearly half of U.S.
                      mobile subscribers now own
                      smartphones.
                       (Nielsen)

                     Mobile search impressions grew by
                      195% on a year-over-year basis
                      to reach 9.6% of all search ads
                      in Q1 2011.
                       (Performics data posted on ClickZ)

                             16

Presented by:
Mobile Advertising Statistics

   74% of smartphone shoppers
       have made a purchase




     (Source: Google/IPSOS Raid 2011)


                                 17

Presented by:
Mobile Advertising
People are using their Smartphones like computers

                      People use their mobile devices to
                       search for restaurants, florists,
                       locksmiths – whatever they need

                      Google mobile ads target these
                       mobile users

                      These click-to-call ads are like PPC
                       ads but prospects connect with
                       you instantly!



                            18

 Presented by:
Mobile Advertising




        19



                     19
#4
      Get Social-Facebook
        Business Page
                20

Presented by:
Facebook Statistics
                 There are 900 million monthly
                  active users of Facebook (Facebook)
                 60% of social media users create reviews
                   of products and services (Nielsen Media)

                 More than 80% of the visitors to Facebook are 25
                  and older (All Facebook)

                 Americans spend more time on Facebook than any
                  other website – more than 53 billion minutes in
                  May 2011 (Nielsen, Social Media Report)

                 56% of consumers say they are more likely to
                   recommend a brand after becoming a fan (Digital Buzz)


                                  21

Presented by:
Facebook Business Page

                                       You need to have
                                       a professional
                                       presence on
                                       Facebook

            Create a separate business page
             on Facebook
                1) Important business information can be clearly displayed
                2) Business pages are public and more easily found
                3) They can appear as search results in Google

                                      22

Presented by:
Facebook Business Page
  Make your business stands out with a
   professional design
       –    Create consistency with your branding
       –    Lends credibility to your business




                                     23

Presented by:
Facebook Business Page

                      Get the word out about
                       your FB page

                       •   Post the link on your personal FB profile

                       •   Place a link on your website to your
                           Facebook page

                       •   Include the link on your email signature

                       •   Place a small sign on your service
                           counter


                               24

Presented by:
Facebook Business Page

                        When to post
                        3) Post 1-4 times weekly for best results

                        5) Best time to post is generally between
                           8 p.m. and 7 a.m.

                        • Stories posted on Wednesdays have
                          80% more engagement

                        • Shorter posts receive better
                          engagement, try to keep under
                          40 characters

                            25

Presented by:
Facebook Business Page

    Don’t put
    your fans
    to sleep.
        What to post
        New products/services, Events or sales,
        Photos or videos

                                 26

Presented by:
Facebook Business Page
 Engage your fans
   1)    Question posts generate twice as much engagement as
         non-question posts

        •       Ask questions about how people
                use your product
        •       Ask for feedback on new products
        •       Ask for ideas for new
                product / service
   8)    Post trivia or poll questions



                                        27

Presented by:
Facebook Business Page




          28



                         28
Facebook Business Page




          29



                         29
Conclusion

                 Your Internet marketing plan should
                  include multiple channels

                 Enhance your web presence

                 Be where your prospects are




                       30

Presented by:
Presented by:

More Related Content

What's hot

Emarketer webinar automotive social media trends 2011
Emarketer webinar automotive social media trends 2011Emarketer webinar automotive social media trends 2011
Emarketer webinar automotive social media trends 2011
PhoneTrack
 
Comscore 2012 US Digital Futur in Focus
Comscore 2012 US Digital Futur in FocusComscore 2012 US Digital Futur in Focus
Comscore 2012 US Digital Futur in Focus
Mediamaispasque
 
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Twittercrisis
 

What's hot (17)

Ogilvy On: Facebook for Business
Ogilvy On: Facebook for BusinessOgilvy On: Facebook for Business
Ogilvy On: Facebook for Business
 
Emarketer webinar automotive social media trends 2011
Emarketer webinar automotive social media trends 2011Emarketer webinar automotive social media trends 2011
Emarketer webinar automotive social media trends 2011
 
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital Insights
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsNOW IT'S PERSONAL, From Discovery to Trust : Havas Digital Insights
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital Insights
 
The Incredible Shrinking Mobile Search Results Page V2 9.2009
The Incredible Shrinking Mobile Search Results Page   V2   9.2009The Incredible Shrinking Mobile Search Results Page   V2   9.2009
The Incredible Shrinking Mobile Search Results Page V2 9.2009
 
The Future of Real-Time Data in RTB environments
The Future of Real-Time Data in RTB environmentsThe Future of Real-Time Data in RTB environments
The Future of Real-Time Data in RTB environments
 
Comscore 2012 US Digital Futur in Focus
Comscore 2012 US Digital Futur in FocusComscore 2012 US Digital Futur in Focus
Comscore 2012 US Digital Futur in Focus
 
U.S. Digital future in focus 2012 (comScore) -Feb12
U.S. Digital future in focus 2012 (comScore) -Feb12U.S. Digital future in focus 2012 (comScore) -Feb12
U.S. Digital future in focus 2012 (comScore) -Feb12
 
Google - Past, Present and Future
Google - Past, Present and FutureGoogle - Past, Present and Future
Google - Past, Present and Future
 
IDS403 society and technology final project part two_daria smith giraud
IDS403 society and technology final project part two_daria smith giraudIDS403 society and technology final project part two_daria smith giraud
IDS403 society and technology final project part two_daria smith giraud
 
Lakeworth chamber 06.15.11 rv take 2
Lakeworth chamber 06.15.11 rv take 2Lakeworth chamber 06.15.11 rv take 2
Lakeworth chamber 06.15.11 rv take 2
 
Social Media the "Right Way"
Social Media the "Right Way"   Social Media the "Right Way"
Social Media the "Right Way"
 
The (Un)protected Consumer
The (Un)protected ConsumerThe (Un)protected Consumer
The (Un)protected Consumer
 
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
 
Social Media Case Studies Compilation #1 - 110210
Social Media Case Studies Compilation #1 - 110210Social Media Case Studies Compilation #1 - 110210
Social Media Case Studies Compilation #1 - 110210
 
Social Media Marketing and its Effects
Social Media Marketing and its EffectsSocial Media Marketing and its Effects
Social Media Marketing and its Effects
 
090326 Online PR
090326   Online PR090326   Online PR
090326 Online PR
 
Apps vs Browser
Apps vs BrowserApps vs Browser
Apps vs Browser
 

Viewers also liked

Viewers also liked (6)

Fiscal Analysis Brief
Fiscal Analysis BriefFiscal Analysis Brief
Fiscal Analysis Brief
 
Introduction to Social Media For Small Business
Introduction to Social Media For Small BusinessIntroduction to Social Media For Small Business
Introduction to Social Media For Small Business
 
Green level 2 form
Green level 2 formGreen level 2 form
Green level 2 form
 
Las Vegas Chamber of Commerce Leadership Brochure
Las Vegas Chamber of Commerce Leadership BrochureLas Vegas Chamber of Commerce Leadership Brochure
Las Vegas Chamber of Commerce Leadership Brochure
 
Leadership Las Vegas Brochure 2011
Leadership Las Vegas Brochure 2011Leadership Las Vegas Brochure 2011
Leadership Las Vegas Brochure 2011
 
Las Vegas Chamber of Commerce Election 2011 Guide
Las Vegas Chamber of Commerce Election 2011 GuideLas Vegas Chamber of Commerce Election 2011 Guide
Las Vegas Chamber of Commerce Election 2011 Guide
 

Similar to 4 Things Your Business Needs to Do Online

David brooks projects and clients march 2014
David brooks projects and clients   march 2014David brooks projects and clients   march 2014
David brooks projects and clients march 2014
David Brooks
 
Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaCurrent Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social Media
Merrigan Group LLC
 
Social Media2011
Social Media2011Social Media2011
Social Media2011
jmarinovich
 
Social mediamarketingcampaignsformobileandsocialapps v1.1
Social mediamarketingcampaignsformobileandsocialapps v1.1Social mediamarketingcampaignsformobileandsocialapps v1.1
Social mediamarketingcampaignsformobileandsocialapps v1.1
Mindgrub Technologies
 
11 Digital Predictions for 2011
11 Digital Predictions for 201111 Digital Predictions for 2011
11 Digital Predictions for 2011
Kantar
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your Boss
Red Shoes PR
 
Small Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsSmall Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing Tips
ForwardJump Marketing
 

Similar to 4 Things Your Business Needs to Do Online (20)

Digital Search
Digital SearchDigital Search
Digital Search
 
David brooks projects and clients march 2014
David brooks projects and clients   march 2014David brooks projects and clients   march 2014
David brooks projects and clients march 2014
 
Como Alavancar suas Vendas de Veículos com o Google!
Como Alavancar suas Vendas de Veículos com o Google!Como Alavancar suas Vendas de Veículos com o Google!
Como Alavancar suas Vendas de Veículos com o Google!
 
New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?
 
Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaCurrent Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social Media
 
Social Media2011
Social Media2011Social Media2011
Social Media2011
 
Ama Web Trends Presentation
Ama Web Trends PresentationAma Web Trends Presentation
Ama Web Trends Presentation
 
Social mediamarketingcampaignsformobileandsocialapps v1.1
Social mediamarketingcampaignsformobileandsocialapps v1.1Social mediamarketingcampaignsformobileandsocialapps v1.1
Social mediamarketingcampaignsformobileandsocialapps v1.1
 
11 Digital Predictions for 2011
11 Digital Predictions for 201111 Digital Predictions for 2011
11 Digital Predictions for 2011
 
Feeding Business Growth: PR, Marketing, Advertising, Business Development
Feeding Business Growth:  PR, Marketing, Advertising, Business DevelopmentFeeding Business Growth:  PR, Marketing, Advertising, Business Development
Feeding Business Growth: PR, Marketing, Advertising, Business Development
 
Online PR
Online PROnline PR
Online PR
 
Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Digital marketing to the rural sector 2
Digital marketing to the rural sector 2
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your Boss
 
Small Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsSmall Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing Tips
 
Networked insights social lift whitepaper
Networked insights social lift whitepaperNetworked insights social lift whitepaper
Networked insights social lift whitepaper
 
Module 1 Content Stratey choosing the right platforms
Module 1   Content Stratey choosing the right platformsModule 1   Content Stratey choosing the right platforms
Module 1 Content Stratey choosing the right platforms
 
Brunswick seminar 2.3.12
Brunswick seminar 2.3.12Brunswick seminar 2.3.12
Brunswick seminar 2.3.12
 
The 6 Trends in Digital Communication You Must Be Aware Off
The 6 Trends in Digital Communication You Must Be Aware OffThe 6 Trends in Digital Communication You Must Be Aware Off
The 6 Trends in Digital Communication You Must Be Aware Off
 

More from Web.com

Web.com Small Business Mobile Survey
Web.com Small Business Mobile SurveyWeb.com Small Business Mobile Survey
Web.com Small Business Mobile Survey
Web.com
 
How to Promote and Track Your Social Content
How to Promote and Track Your Social ContentHow to Promote and Track Your Social Content
How to Promote and Track Your Social Content
Web.com
 
Network Solutions Rockville Womens Business Center Workshop February 2011
Network Solutions Rockville Womens Business Center  Workshop  February 2011Network Solutions Rockville Womens Business Center  Workshop  February 2011
Network Solutions Rockville Womens Business Center Workshop February 2011
Web.com
 
Strategy for a Video Campaign
Strategy for a Video CampaignStrategy for a Video Campaign
Strategy for a Video Campaign
Web.com
 
NVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case StudyNVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case Study
Web.com
 
Wgb contact sheet final
Wgb contact sheet finalWgb contact sheet final
Wgb contact sheet final
Web.com
 
"What's the Buzz"? Presented at the #wgbiz Boot Camp
"What's the Buzz"? Presented at the #wgbiz Boot Camp"What's the Buzz"? Presented at the #wgbiz Boot Camp
"What's the Buzz"? Presented at the #wgbiz Boot Camp
Web.com
 
Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' pres...
Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' pres...Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' pres...
Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' pres...
Web.com
 
Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna...
Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna...Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna...
Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna...
Web.com
 
Building Blocks: Marissa Levin's presentation at the #wgbiz Boot Camp
Building Blocks: Marissa Levin's presentation at the #wgbiz Boot CampBuilding Blocks: Marissa Levin's presentation at the #wgbiz Boot Camp
Building Blocks: Marissa Levin's presentation at the #wgbiz Boot Camp
Web.com
 
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz..."Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
Web.com
 
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot..."Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
Web.com
 
Social Media Tools in Small Business at Small Business Summit
Social Media Tools in Small Business at Small Business SummitSocial Media Tools in Small Business at Small Business Summit
Social Media Tools in Small Business at Small Business Summit
Web.com
 

More from Web.com (20)

Web.com Small Business Mobile Survey
Web.com Small Business Mobile SurveyWeb.com Small Business Mobile Survey
Web.com Small Business Mobile Survey
 
Mobile Marketing: From the Kitchen to the Smartphone
Mobile Marketing: From the Kitchen to the SmartphoneMobile Marketing: From the Kitchen to the Smartphone
Mobile Marketing: From the Kitchen to the Smartphone
 
How to Promote and Track Your Social Content
How to Promote and Track Your Social ContentHow to Promote and Track Your Social Content
How to Promote and Track Your Social Content
 
Reputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network SolutionsReputation management tips from Shashi Bellamkonda of Network Solutions
Reputation management tips from Shashi Bellamkonda of Network Solutions
 
Network Solutions Rockville Womens Business Center Workshop February 2011
Network Solutions Rockville Womens Business Center  Workshop  February 2011Network Solutions Rockville Womens Business Center  Workshop  February 2011
Network Solutions Rockville Womens Business Center Workshop February 2011
 
Strategy for a Video Campaign
Strategy for a Video CampaignStrategy for a Video Campaign
Strategy for a Video Campaign
 
NVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case StudyNVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case Study
 
Build Your Brand - Build Your Career GeorgeTown University
Build Your Brand - Build Your Career  GeorgeTown UniversityBuild Your Brand - Build Your Career  GeorgeTown University
Build Your Brand - Build Your Career GeorgeTown University
 
Social media and Affiliate Marketing Affcon2010
Social media and Affiliate Marketing Affcon2010Social media and Affiliate Marketing Affcon2010
Social media and Affiliate Marketing Affcon2010
 
Wgb contact sheet final
Wgb contact sheet finalWgb contact sheet final
Wgb contact sheet final
 
"What's the Buzz"? Presented at the #wgbiz Boot Camp
"What's the Buzz"? Presented at the #wgbiz Boot Camp"What's the Buzz"? Presented at the #wgbiz Boot Camp
"What's the Buzz"? Presented at the #wgbiz Boot Camp
 
Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' pres...
Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' pres...Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' pres...
Defining, Reaching & Retaining Your Customers: Ann Bevans' & Mayra Ruiz' pres...
 
Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna...
Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna...Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna...
Defining, Reaching & Retaining Your Customers: Tinu Abayomi-Paul's and Joanna...
 
Building Blocks: Marissa Levin's presentation at the #wgbiz Boot Camp
Building Blocks: Marissa Levin's presentation at the #wgbiz Boot CampBuilding Blocks: Marissa Levin's presentation at the #wgbiz Boot Camp
Building Blocks: Marissa Levin's presentation at the #wgbiz Boot Camp
 
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz..."Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
"Legal Eagle" - presented by Michelle Cohen & Rachel Hofstatter at the #wgbiz...
 
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot..."Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
"Legal Eagle" - presented by Kimberly Berry & Emily Murray at the #wgbiz Boot...
 
Social Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions ExperienceSocial Reputation Management The Network Solutions Experience
Social Reputation Management The Network Solutions Experience
 
Effective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your BusinessEffective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your Business
 
Social Media Tools in Small Business at Small Business Summit
Social Media Tools in Small Business at Small Business SummitSocial Media Tools in Small Business at Small Business Summit
Social Media Tools in Small Business at Small Business Summit
 
The Perfect Match: Ecommerce & Social Media
The Perfect Match: Ecommerce & Social MediaThe Perfect Match: Ecommerce & Social Media
The Perfect Match: Ecommerce & Social Media
 

Recently uploaded

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 

Recently uploaded (20)

Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

4 Things Your Business Needs to Do Online

  • 1. Presented by: 4 Things Your Business Needs to Do Online
  • 2. Topics 2) Developing a Complete Internet Plan 3) Launching a Website 4) Internet Advertising 5) Mobile Advertising 6) Social Media – Facebook 2 Presented by:
  • 3. A Complete Internet Plan Your internet marketing plan needs to have a strategy just as any other type of business plan  Determine your target audiences  Consider the channels to reach them  Create the messages you want for each audience  Build your web presence 3 Presented by:
  • 4. #1 Launch a Website and Market it 4 Presented by:
  • 5. Web Statistics  As of 12/2011, there were 273.1 million Internet users in North America alone (Internet Words Stats) 5 Presented by:
  • 6. Web Statistics 138,075 new domains were created on 4/17/12 (Whois Source) 6 Presented by:
  • 7. Web Statistics  92% of online adults use search engines to find information on the Web (Pew Internet, 5/2011)  47% of adults seeking information on local businesses rely on the internet (Pew Internet, 1/2011) 7 Presented by:
  • 8. Launch and Market Your Website A company website is a must-have and the foundation of your strategy Great channel for prospects Most familiar channel for most people Critical for credibility of your business Needs to be professionally designed Has to be marketed Must be kept up-to-date 8 Presented by:
  • 9. Website 9 9
  • 10. #2 Use Internet Advertising 10 Presented by:
  • 11. Internet Search Statistics  Use of a search engine continues to be one of the top Internet activities with 91% of users performing searches daily. (Pew Research, 2/12)  83% of search engine users prefer Google. (Pew Research, 2012) 11 Presented by:
  • 12. Internet Search Statistics  59% of all Internet users say they have noticed online ads that are directly related to things they had recently searched for. (Pew Research, 5/12)  62% of the users noticing the ads are in the age range of 30-49 years old. (Pew Research, 5/12) 12 Presented by:
  • 13. Internet Advertising Once you have an established website, you need to drive targeted traffic to it.  Pay-per-click ads use key search terms  People search for your type of product/service  Your ad is highlighted in the search results  People click on the ad to go to your website  You pay each time someone clicks on your ad  Price varies by the industry/keywords 13 Presented by:
  • 15. #3 Advertise on Mobile 15 Presented by:
  • 16. Mobile Use Statistics  In 2011, the number of Smartphones sold exceeded the number of PCs sold (Gartner, IDC, Strategy Analytics)  As of Feb. 2012, nearly half of U.S. mobile subscribers now own smartphones. (Nielsen)  Mobile search impressions grew by 195% on a year-over-year basis to reach 9.6% of all search ads in Q1 2011. (Performics data posted on ClickZ) 16 Presented by:
  • 17. Mobile Advertising Statistics 74% of smartphone shoppers have made a purchase (Source: Google/IPSOS Raid 2011) 17 Presented by:
  • 18. Mobile Advertising People are using their Smartphones like computers  People use their mobile devices to search for restaurants, florists, locksmiths – whatever they need  Google mobile ads target these mobile users  These click-to-call ads are like PPC ads but prospects connect with you instantly! 18 Presented by:
  • 20. #4 Get Social-Facebook Business Page 20 Presented by:
  • 21. Facebook Statistics  There are 900 million monthly active users of Facebook (Facebook)  60% of social media users create reviews of products and services (Nielsen Media)  More than 80% of the visitors to Facebook are 25 and older (All Facebook)  Americans spend more time on Facebook than any other website – more than 53 billion minutes in May 2011 (Nielsen, Social Media Report)  56% of consumers say they are more likely to recommend a brand after becoming a fan (Digital Buzz) 21 Presented by:
  • 22. Facebook Business Page You need to have a professional presence on Facebook  Create a separate business page on Facebook 1) Important business information can be clearly displayed 2) Business pages are public and more easily found 3) They can appear as search results in Google 22 Presented by:
  • 23. Facebook Business Page  Make your business stands out with a professional design – Create consistency with your branding – Lends credibility to your business 23 Presented by:
  • 24. Facebook Business Page  Get the word out about your FB page • Post the link on your personal FB profile • Place a link on your website to your Facebook page • Include the link on your email signature • Place a small sign on your service counter 24 Presented by:
  • 25. Facebook Business Page When to post 3) Post 1-4 times weekly for best results 5) Best time to post is generally between 8 p.m. and 7 a.m. • Stories posted on Wednesdays have 80% more engagement • Shorter posts receive better engagement, try to keep under 40 characters 25 Presented by:
  • 26. Facebook Business Page Don’t put your fans to sleep. What to post New products/services, Events or sales, Photos or videos 26 Presented by:
  • 27. Facebook Business Page  Engage your fans 1) Question posts generate twice as much engagement as non-question posts • Ask questions about how people use your product • Ask for feedback on new products • Ask for ideas for new product / service 8) Post trivia or poll questions 27 Presented by:
  • 30. Conclusion  Your Internet marketing plan should include multiple channels  Enhance your web presence  Be where your prospects are 30 Presented by: