I had the honor of giving the keynote for The Washington Women in Public Relations Annual Meeting and Board Induction Lunch on January 20th, 2011 in Washington DC. My presentation is embedded below and you will be able to download it if necessary. Washington Women in PR comprises of public relations professionals, representing many of the Washington DC metro area’s corporations, public relations agencies, independent practitioners, and nonprofits. Details and membership at http://wwpr.org/ ( Check out their cool new site and a blog is forthcoming http://wwpr.org/blog/ ) My presentation focus was on integrating social media tools to PR and how the trends are changing yet the basics remain the same. About 50-60 folks attended and tweets from the session had the hastag #wwpr. Here is a shout out to some of the folks who were at the event Lauren Lawson Zilai, Media Relations Manager, Goodwill Industries International who invited me in the first place. Incoming WWPR President Kendra Kojcsich, Lisa Newman, Trish Donnaly, Gale Curcio, Maria D James, Debbie Friez (2010 President), Melinda Semadeni, Kate Perrin, Tine McCormack, Deborah Brody, Mary Fletcher Jones, and Rozanne Weissman. Here is a sampling of questions from the audience: Concerns to watch for while using Twitter. How much tweeting is too much? How to prevent employees from leaking info on social media? How to follow people with the same interests and how to get followers when you start on Twitter? Read more at http://www.networksolutions.com/blog/2011/wwpr-annual-luncheon-keynote-theme-its-all-about-human-relationships/

1. It’s All About Human Relationships Presented by Shashi Bellamkonda 1/20/2011 Annual Meeting and Board Induction Lunch, Jan 20 th 2011

2. Once upon a time This is me from a long time ago in Indian Express, Bangalore

4. But Tools Change All the Time http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg

7. Some Good News Veronis Suhler Stevenson (VSS) quoted in http://www.economist.com/node/15276746 US PR spend grew by more than 3% in 2009 to $3.7 billion. Compare that to spending on advertising contracted by nearly 8%. Spending on word-of-mouth marketing through Blogger new media outreach increased by more than 10% in 2009. Spending on PR in America will surpass $8 billion by 2013.

8. Edelman Trust Barometer: Conversation with Employees Increases Credibility Edelman Trust Barometer http://www.edelman.com/trust/2010/

9. Emarketer: Social Media is Trustworthy http://www.emarketer.com/Article.aspx?R=1007863 This week : Women trust "familiar" bloggers more than store Web sites @ BlogHer survey blogs are more than two times more likely -- 63% -- than magazines -- 26% -- to have inspired a beauty product purchase over the last six months.

12. The Way We React is Changing Facebook reaction to rumors of it shutting down

13. Eat Me! Quiznos Said h/t @jasonfalls http://socialmediaexplorer.com

14. Who is Talking?

15. Turning the Message on Its Head

20. 1. Monitors for Brand Terms on Blogs and Social Networks

21. 2. Reads or Comments on Blogs Jane Smith said… Tuesday, January 12, 2011 Post a Comment: I agree! I love all three options. I have the perfect shoes to match. I’d like to see a neutral color for the cashmere sweater though. Thanks for taking the time to leave us a note! Your thoughts are valued and we appreciate you sharing!

22. 3. Has a Smart Phone Image Source: http://verizonwireless.com

23. 4. Is Active on 3 Social Networks

24. 5. Launched a Personal/Corporate Blog

25. 6. Created a Social Media Release

26. 7. Helped Create Company’s Social Media Guidelines Resource tip : http://wiki.altimetergroup.com/ Teach them how to more than what not to ?

27. 8. Created Multimedia Content - Video or Podcasts

28. 9. Trains Peers and Community

29. 10. Attended a Grassroots Local Tweet Up or WWPR Event Image Source: http://www.flickr.com/photos/drbeachvacation/3551748087/