1. 10 Online Marketing Tools and Tactics in <10 Minutes and <$10 a Day David Berkowitz Senior Director of Emerging Media & Innovation [email_address] 212.703.7257 MarketersStudio.com ./ blog.360i.com Twitter: @dberkowitz / 360i

2. Hi Small Business David

3. Get yer free Playbook right here Download at www.360i.com/playbook

4. Two things are often in short supply

5. Fortunately for you, there’s the Internet!!! “ On the Internet, everybody knows you’re an unintentional entrepreneur”

6. Okay, it’s not quite that easy… :(

7. But there are some things you can do DO IT NOW!

8. Breakdown of online marketing (perceived)

9. Breakdown of online marketing (actual)

10. 10 Online Marketing Tools and Tactics in <10 Minutes and <$10 a Day

11. 1) Twitter Search gives you real-time WOM

12. 2) FriendFeed Search expands the scope

13. 3) Google Trends: plan around cycles

14. 4) Facebook Lexicon charts social network buzz

15. Tip: plan holistically around search and buzz

16. This Just In: search Facebook too

17. 5) Forrester Technographics

18. 6) Quantcast: site research and ad planning

19. 7) Google Display Ad Builder paints the picture

20. 8) Facebook self-service ads slice and dice

21. 9) YouTube Insights: is your video hot or not?

22. Insights appear publicly for many videos

23. 10) Scout Labs tracks buzz for a few bucks

26. Breakdown of your attention span