The document discusses 10 trends that matter for businesses, including that customers co-shape reputation through social media conversations, leaders identify issues before they become critical, and less than 1% of customer time is spent on purchases. It emphasizes understanding where conversations occur, who the influencers are, focusing on content and conversations, and leveraging the web internally. The key is to listen to customers' online world with precision, learn by making news easily accessible, and focus on actionable insights to inform strategy, such as by identifying exact influencer ranks.

1. 10 Trends That Matter(and other stuff) Neville Hobson Head of Social Media Europe WCG London February 25, 2010

3. http://twitter.com/jangles

4. 10 Trends That Matter Customers are co-shaping your reputation every day You know exactly where conversations are occurring, who has influence, and why You know which types of social media are preferred by your customers You know that leaders will identify issues before they become critical You realize that less than 1% of a customer’s time is spent purchasing a product You realize that media has already changed You realize customers want to do three things to help each other You understand ethical behavior is a key part of maintaining trust You leverage the world’s greatest operating system – the web – internally You are an active participant in how the world is changing

5. http://www.gapingvoid.com/Moveable_Type/archives/2007_05.html

8. Reality

9. http://www.gartner.com/DisplayDocument?id=1092512 Innovation Can Be Confusing in Real Time

10. Top 10 Online Influence Areas

11. The Formula for Success is Simple Knowledge- Understand the marketplace Clarity on trends, best practices Educate and raise awareness Clarity- Listen and learn with precision Most quantitative area we’ve ever had to analyze Influence- Identify the exact locations of influence and influencers No guessing Content- Focus on content syndication and conversations Web sites are locations for content you want to share widely

12. Why Care About Social Media? It’s about knowing Where the conversations are happening What your share of the conversations is What the conversations are that you could / should be in Who the key influencers are who can help build your brand It’s about expanding your news flow Simple syndication – distribute news via basic sharing tools (eg, Twitter and Facebook) It’s about understanding communities Which groups, forums and networks matter? Who drives share of conversation in these communities? What are the next steps in driving relationships? It’s about leveraging existing contentand improving your natural search

13. In Summary… Listen – know your customer’s world online with precision Learn – make it easy to have all news at your fingertips Focus on actionable insights – what exactly can inform your strategy Identify who drives share of conversation – know the exact rank order of each influencer online Expand your reach with a clear focus – launch a new way to add value and engage with your customers/ communities

14. Do You Know? How, where and when does she discuss your/your client’s brand online? With whom? Do you know? With precision? http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg

15. Neville HobsonHead of Social Media, EuropeWCG 25 Southampton Buildings, London WC2A 1AL, UKdirect+44 7824 33 7000 skype nevonskype twitterjanglesemailnhobson@wcgworld.com blog.wcgworld.com