Presentation used in 'How To Blog' training workshop at CIPR London, July 7, 2008.

1. SPECIALIST MASTERCLASS - A new series for 2008
How To Blog
Being Part of the Conversation
Neville Hobson, ABC
www.nevillehobson.com
July 7, 2008

2. Today‟s Agenda
 What is a blog?
 Blogs and the business world
 Blogging policies and guidelines
 Planning a business blog
 Hands on: Creating a blog post
 Conclusions and wrap up

3. What is a Blog?

4. What Defines a Blog?
A website with:
 Reverse chronologically-
ordered content
 Personality
 Commenting
 Trackbacks (links to other
blog posts)
 Distribution – RSS feed