Art direction and editorial design are two terms that have been the butt of many debates, discussions and arguments on the web recently. Folks seem to have been caught up with the granular semantics of the terms, and how they may relate to the way we present content on the internet. Greg will be attempting to answer the question that people should be asking: do the great unwashed public actually care about the way their content is presented? Does art direction & editorial design on the web actually work?
7. “Art direction is about evoking
“the right emotion, it’s about
creating that connection to what
you’re seeing and experiencing.”
Dan Mall – November 2010
8. Art direction – does it feel good?
Design – does it look good?
9.
10.
11. I think the journal posts I've art directed more
successfully have had significant impact.
I think some of the content I've published has
been more eagerly and widely consumed because
of the art direction and design of the content.
28. DELICIOUS
Imagery
EASY TO RECREATE
Composition
Typography
Color
29. 1 Did you fully read everything?
2 Did you find the content easy to consume?
3 Rate the experience you had consuming
the content.
4 To what extent do you think the design of
the content affected your experience?
5 Any additional thoughts on how the
content was presented?
30. 1 When did Tyrannosaurus Rex exist?
2 How tall was Tyrannosaurus Rex?
3 Who named Tyrannosaurus Rex?
4 In which American state were the first
remains of Tyrannosaurus Rex found?
5 How was Tyrannosaurus Rex’ eyesight?
31. 1 How confident would you be recreating
the dish?
2 How difficult would you say the dish is to
recreate?
3 How inspired are you to attempt to
recreate the dish?
4 How inspired are you to eat the dish?
