1. Curso
IT Governance
Referencias Bibliográficas
y Linkográficas
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3. REFERENCIAS BIBLIOGRÁFICAS
Fuente: HARVARD BUSINESS REVIEW
“Mastering the Three Worlds of Information
“Leveraging the New Infrastructure: How Technology”
Market Leaders Capitalize on IT” by Andrew McAfee
Peter Weill and Marianne Broadbent Harvard Business Review Article 2.006
Harvard Business Review Article
Fuente: MIT SLOAN Management Review
“How Executives Can Shape Their
Company’s Information System” “State Street Corporation: Evolving IT
Thomas H. Davenport, Michael Hammer and Governance”
Tauno J. Metsisto Peter Weill and Richard Woodham
Harvard Business Review Article MIT Sloan School of Management Center for
Information Systems Research, Cambridge, MA
“Real Option” for an excellent discussion of
applying real options to technology “In Search of Strategy”
investment Inspired by the work of Michael Porter, Henry
Martha Amram and Nalin Kulatilaka Mintzberg y Constantinos Markides
Harvard Business Review Article MIT Sloan Management Review 40
“Reverse Engineering Google’s innovation “United Parcel Service: Delivering Packages
Machine” and e-Commerce Solutions”
Thomas H. Davenport MIT Sloan Management Center for Information
Harvard Business Review Article System Research
“ZARA: TI para una moda cambiante” “The Line Takes the Leadership”
Andrew McAfee, Vincent Dessain, Anders John F. Rockart
Sjöman MIT Sloan School of Management Review 29
Harvard Business School Case
(Rev. Diciembre 17, 2004) “Case Vignette of Campbell Soup”
George Westerman and Jane W. Ross
“Are CIOs Obsolete?” MIT Sloan School of Management Center for
Introduction by Regina Fazio Maruca Information System Research, 2003
Harvard Business Review Article 2.009
“Chase Global Markets: Defining New
“Getting IT Right” Business Models in the Investment Banking
by Charlie S. Feld and Donna B. Stoddard Industry”
Harvard Business Review Article 2.004 Jeanne W. Ross and Richard Woodham
MIT Sloan School of Management Center for
“Information Technology and the Board of Information System Research, Cambridge, MA
Directors”
by Richard Nolan and F. Warren McFarlan “Case Vignette of Carlson”
Harvard Business Review Article 2.005 Nils Fronstad and Janne Ross
MIT Sloan School of Management Center for
“Investing in the IT That Makes a Competitive Information System Research, January 2003
Difference”
by Andrew McAfee and Erik Brynjolfsson “How Do They Know Their Customer So
Harvard Business Review Article 2.008 Well?”
Thomas H. Davenport, Jeanne G. Harris and
“IT Doesn’t Matter” Ajay K. Kohli
by Nicholas G. Carr MIT Sloan Management Review 42
Harvard Business Review Article 2.003
“Aligning IT Architecture with Organizational
“Six IT Decisions Your IT People Shouldn’t Realities”
Make” Jeanne Ross, David Robertson, George
by Jeanne W. Ross and Peter Weill Westerman, and Nils Fonstad
Harvard Business Review Article 2.002 MIT Sloan School of Management Center for
“The Truths About IT Costs” Information System Research, Research
by Susan Cramm Briefing, vol. 3 March 2003
Harvard Business Review Article 2.009
“Effective IT Governance - By Design”
“The Right Mind-set for Managing Marianne Broadbent and Peter Weill
Information Technology” MIT Sloan School of Management Center for
by M. Bensaou and Michael Earl Information System Research Briefing, vol. II
Harvard Business Review Article 1.995
© New Horizons Barcelona

4. “Generating Premium Returns or Your IT
Investments”
Peter Weill and Sinan Aral Fuente: THE ECONOMIST
MIT SLOAN Management Review, winter 2006
“Information technology is turning into a
“IT Infrastructure for Strategic Agility” global cloud accessible from anywhere”
Peter Weill, Mani Subramani, and Marianne The Economist print edition, Oct 23rd 2008
Broadbent
MIT Sloan School of Management Center for “Were the cloud meets the ground”
Information Systems Research, Cambridge, MA The Economist print edition, Oct 23rd 2008
“Managing the IT Portfolio” “Creating the cumulus”
Weill and Aral The economist print edition, Oct 23rd 2008
MIT Sloan School of Management Center for
Information System Research Briefing, vol III, “On the periphery”
March 2003 The Economist print edition, Oct 23rd 2008
“Highs and lows”
Fuente: FORBES The Economist print edition, Oct 23rd 2008
“Bezos On Innovation” “The long nimbus”
Amazon.com's founder discusses his approach The Economist print edition, Oct 23rd 2008
to innovation
April 17, 2008 “Computers without borders”
The Economist print edition, Oct 23rd 2008
“IBM And Sun: There Will Be Blood”
Andy Greenberg, 04.03.09 “The takeover talks between IBM and Sun
highlight in the industry”
“A Rorschach Test for IBM and Sun” The Economist print edition, Mar 19th 2009
Andy Greenberg, 03.19.09
“Technology stimulus plans. Paved with
“Sun Microsystems' Rise And Fall” good intentions”
Lee Gomes, 03.19.09 The economist print edition, Jan 29th 2009
“Why IBM Wants Sun Now” “A special report on health care and
Andy Greenberg, 03.18.09 technology”
Medicine goes digital
“Why Sun Can't Remain Independent” Apr 16th 2009
Ed Sperling, 03.19.09
“HIT or miss”
“McNealy: Hire Great People And Delegate” Apr 16th 2009
Elizabeth Corcoran, 01.26.09 The digitisation of medical records is getting
“More Dark Days Likely For Sun” closer
Andy Greenberg, 01.23.09, “Flying blind”
“What Sun Needs To Survive” Apr 16th 2009
Andy Greenberg and Rebecca Buckman, Digital medicine will improve medical care—and
11.13.08 possibly revive drug discovery too
“Sun's Flash of Hope” “Getting personal”
Andy Greenberg, 11.10.08 Apr 16th 2009
The promise of cheap genome sequencing
“Thanks For All The Fish”
Co-Founder Leaves Sun, Again “A doctor in your pocket”
Quentin Hardy and Brian Caulfield, 10.23.08 Apr 16th 2009
Developing countries are using mobile phones to
“Shadows Darken Sun” leapfrog to personalised medicine
Rebecca Buckman, 09.02.08
“Fantastic Voyage”
“To Reinvent Your Company, Reinvent Apr 16th 2009
Yourself” Technology is making health care more portable,
Scott D. Anthony and Michael Putz, 05.18.09 precise and personal
“Auto Industry Exemplifies Organizational “Health 2.0”
Decline” Apr 16th 2009
GM illustrates the difficulty of trying to resurrect a How far can interactive digital medicine go?
failing organization.
David Hurst, 04.20.09 “Balanced scorecard”
Dec 26th 2008
From Economist.com
© New Horizons Barcelona

5. “Amazon.com”
Aug 17th 2006
From The Economist print edition
Having taught the world how to shop online, “IBM Scientist Predicts Software's Future”
Amazon.com now finds the world shopping Bigger, more advanced software will meet users'
elsewhere on the internet. It is time to become a growing demand for complexities, says IBM chief
pioneer again scientist Grady Booch
By Joel D. Pinaroc
“Happy birthday, HBS”
Apr 8th 2008 “Meet the Open Cloud Manifesto”
From Economist.com IBM and other tech companies have issued a
Harvard Business School at 100: Whither the statement of principles that calls for keeping
MBA? cloud computing services as open as possible
By Steve Hamm
“Light work”
Jun 4th 2009 “How Kaiser Permanente Went Paperless”
From The Economist print edition Electronic medical recordkeeping may not cut
Being watched may not affect behaviour, after all the overall cost of care, but by eliminating
redundant procedures and reducing errors,
“The decline and fall of General Motors” quality may be improved
Detroitosaurus wrecks By Rachael King
Jun 4th 2009
From The Economist print edition “Outsourcing Gets Crimped by Recession”
The lessons for America and the car industry Discretionary IT projects are getting the ax as
from the biggest industrial collapse ever companies review costs, hurting sales and
growth for outsourcing providers
“The 1990s will be General Motors' toughest By Rachael King
decade. Is the world's biggest manufacturer SPECIAL REPORT
heading for break-up or oblivion?”
Dec 2nd 1989 “Can Obama Keep IT Jobs in the U.S.?”
From The Economist print edition The billions in spending included in the stimulus
plan may be more effective than tax incentives in
“America's carmakers cull dealers” stemming the outsourcing of IT jobs
Open season By Rachael King
May 21st 2009 | DETROIT
From The Economist print edition “When Companies Do the Mash”
The firms that sell General Motors’ and Corporations from IBM to Google to E*Trade are
Chrysler’s cars are in the line of fire jumping onboard the trend of mixing and
matching software from different sources
“The news business” November 13, 2006
Tossed by a gale
May 14th 2009 From The Economist print edition “The Static Over Smart Grids”
It isn’t just newspapers: much of the established Utilities say new technologies will boost
news industry is being blown away. Yet news is efficiency and lower overall energy costs. But
thriving consumer advocates worry about fluctuating
prices
“Fair comment” April 2, 2009
Mar 5th 2009
From The Economist print edition “E-Health Software on a Budget”
The internet: Books and other products sold by Rachael King, April 07
online retailers can attract thousands of reviews.
Why are they worth reading—or writing? Fuente: FORTUNE
Fuente: Business Week “Mark Hurd’s moment. He’s obsessed with
numbers and execution. In other words, the
“IBM Roars into Business Consulting” HP CEO is the guy you want running a
Its new 4,000-strong Business Analytics & company in a recession. But is he a CEO for
Optimization Services will mine IBM's research the ages?”
and software divisions for innovations By Adam Lashinsky, editor at large
By Steve Hamm Last Updated: 3, 2009
April 14, 2009 “Are Google nerds destroying design?”
“IBM's Big Push into Business Consulting” Fortune, March 20, 2009
IBM biggest foray yet into consulting will try to “Secrets of Greatness. What it takes to be
tap into the one area of the tech market great”
expected to grow this year: analytics by Geoffrey Colvin, senior editor-at-large
By Steve Hamm October 19 2006
April 16, 2009
© New Horizons Barcelona

6. “Should Sun sell to IBM, ”Put them out of
their misery”, says one analyst”
Jessi HempelJon Fortt Data Centers
Last Updated: March 18, 2009
“Why Microsoft Won't Dominate The Cloud”
“Why can’t Microsoft make money online?” by Maroushka Kanywani, Editor, Dashboard
By Adam Lashinsky Insight Thursday, November 27, 2008
Last Updated: November 26, 2008 By Bill Snyder, InfoWorld
“Google moves on to smart grid”
“Microsoft Also Rolling Its Own Data
Fortune, February 10, 2009
Centers”
“Apple jumps 32 spots into Fortune 100” Tuesday, July 01, 2008 2:44 PM/EST
Fortune Magazine
“Computing
“5 key quotes from Apple’s earnings call” Down on the server farm”
APRIL 22, 2009 May 22nd 2008 | SEATTLE
Fortune Magazine From The Economist print edition
The real-world implications of the rise of internet
“Barclays raises its Apple target 26%” computing
April 6, 2009 Data Islandia
Fortune magazine
“Sun Builds Data Centers Inside Shipping
“Biggest Market Cap Changes in 2009: Apple, Containers”
Exxon Lead” An instant "data center in a box" can be packed
by: TickerSense April 06, 2009 with storage, networking gear, and as many as
Fortune magazine 250 servers. oct 17, 2006 - By Darrell Dunn
“iPhone fear and loathing” InformationWeek
April 4 “The Best And Worst Cities For Data
Fortune Magazine Centers”
“What's GM worth?” A new report looks at 35 cities as potential
Taxpayers, the union and bondholders - GM's homes for data centers and analyzes which are
new owners after bankruptcy - are eager to find the most and least expensive.
out. But it's uncertain how the market will value a By Darrell Dunn InformationWeek octubre 23,
new GM. 2006 12:01 AM (From the octubre 23, 2006
By Chris Isidore, CNNMoney.com senior writer issue)
May 30, 2009: 8:59 AM ET “Microsoft’s Data Center Strategy”
“Tech that translates doctors' orders” Posted by Alin Irimie on December 02, 2008
Natural language processing helps convert “Learning from the Quincy Datacenter
physicians' verbal instructions into electronic Sustainable Computing
records. Two more data centers for Quincy?”
Anna Kattan, contributor At least two more data-center developers are
April 17, 2009 prospecting in Quincy, Grant County, where
“Amazon's next revolution” Internet giants Microsoft and Yahoo have
CEO Jeff Bezos used the web to shake up book already...
retailing. Now he's using the Internet to sell By Benjamin J. Romano Seattle Times
electronic books on his Kindle e-reader. A look technology reporter
at Amazon's latest effort to transform the book “More Data Centers Coming to Quincy”
business, writ digital. August 1st, 2007 : Rich Miller
By Jeffrey M. O'Brien, senior editor
Last Updated: May 26, 2009 “Yahoo: 330,000 Man-Hours to Open Quincy”
December 26th, 2007 : Rich Miller
“Amazon re-Kindles the iPhone”
May 11, 2009 “Microsoft's data centers growing by the
truckload by Ina Fried”
“Amazon’s Kindle: Did Steve Jobs blow it?” August 20, 2008 7:28 AM PDT
February 10, 2009, 8:37 am
“Microsoft Maps Out Its Vision for the Data
“Amazon unveils the new Kindle 2” Center”
Bezos at Kindle 2Amazon’s (AMZN) Kindle has Microsoft foresees a giant plug-and-play facility
a skinny sister — the Kindle 2 with as many as 2,000 preconfigured servers
“$20.9 Million Man - That's IBM CEO Sam that can grow and shrink based on need. By
Palmisano” John Fontana
Sam Palmisano Fri, December 05, 2008 — Network World —
Mar 10, 2008
© New Horizons Barcelona

7. “Walking the talk: Microsoft builds first major
container-based data center”
Vendor plans to install up to 220 server-filled
shipping containers at Chicago facility “Bringing Out the Best in People”
By Eric Lai Aubrey Daniels
McGraw-Hill
“Northlake Buys Extra Water for Microsoft
Site” “Performance Management: Changing
August 20th, 2008 : Rich Miller Behavior that Drives Organizational
Effectiveness”
“Green Data Center Blog” Aubrey Daniels
Monitoring, Modeling, Managing the Green Data Performance Management Publications
Center Container
May 09, 2008 “Who Says Elephants Can't Dance: Inside
IBM's Historic Turnaround”
“Which Container is better Sun or Louis v. Gerstner
Rackable?” Harper Collins pub., 2003
“ComputerWorld Writes on Containers
Reshaping IT” IT Portfolio Management
Apr 20, 2008 by Bryan Maizlish and Robert Handler
Wiley, April 8, 2005
World´s Largest Retailers Hamburg Days
George Harrison, Astrid Kierchherr and Klaus
“Wal-Mart remains largest global retailer, Voorman
according to Deloitte survey” Genesis Publications
Tesco Becomes 4th Largest Global Retailer,
Overtakes Metro Creativity and Knowledge: A Challenge to
Published: 10/3/08 Claire Quinn Deloitte Theories, in Handbook of Creativity
Robert J. Stenberg
“Top 10 global retailers in 2006” Cambridge University Press
Author: Raphael Moreau Date published: 16 Jan
2007 “Las 52 peores prácticas de ITIL”
Walgreen and Seven & I Holdings the rising Documentos de New Horizons Barcelona
stars in the top 10 global retail ranking. “Zara Case: Fast Fashion from Savvy
“Top 10 global retailers in 2006, by Systems”
Euromonitor International” John M. Gallaugher, Ph. D.
Walgreen and Seven & I Holdings the rising Last modified: Sept. 13, 2008
stars in the top 10 global retail ranking. “Dossier de prensa INDITEX”
El Corte Inglés Corporativo Inditex. El presente dossier de prensa ha sido
http://www.elcorteinglescorporativo.es/elcorteingl actualizado el 15 de Enero de 2009
escorporativo/elcorteinglescorporativo/portal.do? “La optimización de TI como fuente de una
IDM=22&NM=1 ventaja competitiva sostenible”
IBM - adoptando un enfoque estratégico para la
A Smarter Planet optimización de TI
Apuntes técnicos, Octubre 2007
“A Smarter Planet: The Next Leadership
Agenda” “Los puntos o la vida”
Sam Palmisano El Periódico de Catalunya. 8/1/2007 Edición
IBM Impresa La Seguridad Vial | Concienciación real
de los riesgos en carretera
“IBM's grand plan to save the planet”
By Jeffrey M. O'Brien, senior editor “The Global Information Technology Report
Fortune magazine. April 21, 2009 2.008-2.009”
World Economic Forum
Otras Fuentes:
“Solmelia.com crece por séptimo año
consecutiva mientras continúa su expansión
“The Road To Excellence: the Acquisition of
tecnológica y geográfica”
Expert Performance in the Arts and Sciences,
Sol Meliá, 20-02-2009
Sports, and Games”
K. Anders Ericsson. “Economía/Empresas – Sol Meliá supera los
Publisher: Lawrence Erlbaum 100 millones de euros de ventas ‘online’ en
2006”
“The Cambridge Handbook of Expertise and
Europa Press – 05/01/2007
Expert Performance”
K. Anders Ericsson
Cambridge University Press
© New Horizons Barcelona

8. “Sol Meliá optimiza el contacto con el cliente
gracias al canal ‘online’”
Miguel Gallo “The London Ambulances Service and
The Marketing Intelligence Review, 02/06/2007 implementing ITIL”
“Sol Meliá eleva un 10% sus ventas ‘online’” Hitesh Patel
Agencia Efe, 20-02-2009 itSMF UK Conference (Brighton, Nov. 2007)
“Sol Meliá mejora su capacidad de marketing “España necesita un nuevo impulso para
con el cliente con la ayuda de la solución incorporarse al carro de las TIC”
Infor CRM Epiphany” CCII , 31 de Marzo de 2009
Marcos Sierra “BRANDZ TOP 100 BRANDS SHOWS
Computerworld [Nº: 172] [Pag: 18], 15/02/2008 DRAMATIC GROWTH IN THE FINANCIAL
“Mercado de Servidores: De pronto CISCO POWER OF BRANDS”
agita el tablero” Valued at $86.1bn, Google tops ranking for
La Vanguardia, 29/03/2009 second consecutive year
Published by MillwardBrown
“Críticas al conductismo”
Erandi Curi Bravo Peralta The People's Tycoon: Henry Ford and the
Universidad Autónoma de México, 2001 American Century
by Steven Watts (Author)
“Honda es la marca de autos con los clientes Publisher: Vintage (October 10, 2006)
más fieles”
Consultora JD Power, 13/12/2008 The Discipline of Market Leaders: Choose
Your Customers, Narrow Your Focus,
“Tecnologías de la Información y Dominate Your Market
comunicación ‘TIC’ y crecimiento de la by Michael Treacy and Fred Wiersema
empresa” Publisher: Basic Books
Esteban García Canal
Información Comercial Española - Septiembre- IT Governance and Corporate Governance at
Octubre, 2007 ING
By A.H.G. Rinnooy Kan
Information Systems Control Journal, 2.004
BIBLIOGRAFÍA ITIL
Fundamentos de Gestión de Servicios de TI Operación del Servicio basada en ITIL V3.
Basada en ITILV3 Guía de Gestión
Varios Autores Varios Autores
Van Haren Publishing. 2008 Van Haren Publishing. 2008
Gestión de Servicio ITIL V2. Soporte de Diseño del Servicio basado en ITIL V3.
Servicio (Manual del Alumno) Guía de Gestión
New Horizons Barcelona. 2008 Varios Autores
Van Haren Publishing. 2008
Gestión de Servicio ITIL V2. Provisión de
Servicio (Manual del Alumno) Transición del Servicio basada en ITIL V3.
New Horizons Barcelona. 2008 Guía de Gestión
Varios Autores
Mejores Prácticas para el Soporte de Servicio Van Haren Publishing. 2008
Varios Autores
OGC. Publicado por TSO (The Stationery Mejora Continua del Servicio basada en ITIL
Office). 2006 V3. Guía de Gestión
Varios Autores
Mejores Prácticas para la Provisión de Van Haren Publishing. 2008
Servicio
Varios Autores Service Strategy
OGC. Publicado por TSO (The Stationery Office of Government Commerce
Office). 2006 The Stationery Office. 2007
Estrategia del Servicio basada en ITIL V3. Service Operation
Guía de Gestión Office of Government Commerce
Varios Autores The Stationery Office. 2007
Van Haren Publishing. 2008
© New Horizons Barcelona

9. Service Design
Office of Government Commerce
The Stationery Office. 2007
Continual Service Improvement
Service Transition Office of Government Commerce
Office of Government Commerce The Stationery Office. 2007
The Stationery Office. 2007
REFERENCIAS LINKOGRÁFICAS
ISACA Cisco Unified Computing System
http://www.isaca.org/ http://www.cisco.com/web/solutions/data_center/unifie
dcomputing_promo.html?Referring_site=PrintTv&Cou
ITSMF ntry_Site=us&Campaign=Data+Center+CA&Position=
http://www.itsmf.es/ Vanity&Creative=go/unifiedcomputing&Where=go/unif
Exin iedcomputing
http://www.exin-exams.com/exams/exam- The Brookings Institution
program.aspx http://www.brookings.edu/
Northlake datacenters The Information Technology and Innovation
http://www.computerworld.com/action/article.do?com Foundation
mand=viewArticleBasic&articleId=9075519 http://www.itif.org/
http://www.datacenterknowledge.com/archives/2007/1
1/05/microsoft-plans-500m-illinois-data-center/ The Global Information Technology Report
Data centres Quincey 2.008-2.009
http://www.weforum.org/en/initiatives/gcp/Global%20Inf
http://www.datacenterknowledge.com/archives/2008/0
ormation%20Technology%20Report/index.htm
1/17/microsoft-quincy-data-center-metrics/
http://www.weforum.org/pdf/gitr/2009/gitr09fullreport.pdf
http://technet.microsoft.com/en-
us/magazine/2008.06.onlinesustain.aspx Campañas de tráfico
http://www.elperiodico.com/EDICION/ED070108/CAS/
Amazon
CARP01/PDF/g013lR95.PDF
http://www.amazon.com/
Amazon web services London Ambulance Service
http://www.londonambulance.nhs.uk/
http://aws.amazon.com/
Best Practice Case Studies UPS Parcel
7 eleven Japan
http://www.sej.co.jp/english/company/n_stores.html Delivery Tracking Application
http://www.mobileinfo.com/case_study/ups.htm
Inditex
http://www.inditex.com/es Fortune, The 100 Fastest Growing Tech
Companies
Uptime institute http://money.cnn.com/magazines/business2/b2fastest
http://www.uptimeinstitute.org/ growing/2007/full_list/index.html
RAE: definición de valor Más productos de Google
http://buscon.rae.es/draeI/SrvltConsulta?TIPO_BUS= http://www.google.es/intl/es/options/
3&LEMA=valor
Dr. K. Anders Ericsson, University of
Computer ownership en the Economist. Stockholm, Sweden,
http://www.economist.com/science/ The Acquisition of Expert Performance and
J.D.Power Deliberate Practice
http://www.jdpower.com/ http://www.psy.fsu.edu/faculty/ericsson.dp.html
© New Horizons Barcelona