The document discusses location-based services and marketing using location-based apps like Foursquare. It provides details on how location-based services work using GPS, cell tower triangulation, and WiFi hotspots. It also discusses different types of location-based apps like maps, games, and social networks. Finally, it outlines tactics for location-based marketing and provides a case study example of how a brand used Foursquare to increase foot traffic by 33% and gain new fans/followers.

1. Marketing @toppercool

3. Modern Location based services technology

8. How location Based service worked

12. Demographic of Location based service user Big spender

14. Google Places

16. Do promotion Business dashboard With Foursquare Claim your venue

17. Location Based Marketing Tactic 1. Check-in 4. Map 2. Rewards 3. Search nearby

22. The 5 I’s Process clear objectives, and LBM tools create your place claiming venue Rewards your customer Bring new customer Retain existing customer Promote to fan , follower , customer Analytic data Demographic visitor

23. LBM framework 7 F’s Model

30. Foursquare special

31. Anatomy of foursquare brand page cover banner Brand TIPs Brand info Follower Photos

32. Monitoring Tips from your visitor free customer survey from real customer