未来を創るPR: ネットPR発想で考える大学ホームページの活用方法

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情報環境の変化により、ユーザーは好きな時に好きな情報を検索して入手できるようになりました。情報を提供する側も、自社サイトなどのオウンドメディアを介してあらゆる情報を公開することが可能になっています。このような時代に、より効果的にPRするにはどのようにしたら良いのか、基本的な考え方をまとめました。ぜひご覧いただきPR活動にお役立てください。

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イベント・セミナー実施時のネットPRの活用方法（作成：株式会社ニューズ・ツー・ユー）企業がイベント・セミナーを実施する際の、告知集客や実施後のレポート報告などと連携して、ネットPRを使って効果的に情報発信するメリットや方法について簡単に紹介。本資料は、2015年1月28日（水）に、イベントのミッションを最大化する展示会「イベントJAPAN」（ http://www.intercross-com.co.jp/event-japan/ ）内で開催された「イベントマーケティング活用セミナー」（ http://eventregist.com/e/W6HjxcCoAPIy ）で紹介させていただいたセミナー資料を一部改訂したものになります。

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