Frederick Neus on how publishers are using Zentrick to create interactive video

1. Video Engagement Platform
Frederik Neus
VP EMEA, Co-Founder
frederik.neus@zentrick.com

2. A shift in the market
From: pages with isolated video surrounded by
disconnected actions. When the video is shared, the
actions don’t follow.
To: objects combining video with embedded actions
that can travel the web. The video IS the page.

3. Lack of audience development tools
Can’t scale YT annotations
Need for monetization
Combine experience and action
Lack of attribution
Creative workflows limit scale
Lack of audience development tools
Need enterprise tools
Need for monetization
The problems we hear
Brands MCN’s Publishers

4. Zentrick Interactive Video Platform
Video Provider
(Yahoo Player)
Interactive Web Layers
(Zentrick Video Apps)
①Define your video apps once
(a library of prebuilt apps is available)
② Drag & drop apps to your video
(or use Zentrick Blueprints to automate and scale this)
③ Easily publish everywhere
(Tumblr, Facebook, Twitter, pages, video/rich media/mobile ads)
④ Engage, monetize & track viewers
(real-time engagement and interaction analytics)
Marrying content, action and attribution for video.

5. A few examples
engage viewers grow audiences monetize in-video

7. The Numbers
Conversion Rates 15 - 70(!) %
Engagement Rates 115 - 660 %
Clicks 6.7/viewer

8. Scalable customization
Self-service Custom Apps
• Solve for specific use cases (e.g. end screen,
inline product spotlight)
• Complete creative freedom
• Create once, apply to many videos
• Write HTML5, automatically works in Flash
Blueprints
• Templated app configurations
• Selective restrictions on downstream videos
• Create once, apply to many videos
• Edits auto-propagate to all videos
Self-service app dev studio

9. Increase time spent, deepen engagement
① User-initiated object tags drive deeper
engagement with inline information screens.
② Clickable, customizable social sharing and brand
logos.
③ Contextual end screens directing traffic to
related content.
Inline object annotations
Contextual end screen
User-initiated information screens

10. Keep content up to date
Display live data
Reach out to any web-
enabled API from within
the video and display the
data in real time.
① Live social feeds
② Stock tickers
③ Latest news
④ RSS Feeds
⑤ Personalized user data
⑥ Product pricing and
availability
Live data overlays

11. Why Interactive Video, why Zentrick?
You need to stand out from the crowd and attract viewers/customers
Use interactive video as the hub to redirect viewers to the place you want
Create extra value, give incentives to users to subscribe for your brand
Monetize your content; sell from within the video or implement a pay-as-you-
go model
All leads to increased Engagement, Dwell time, Viewer value, Reach, Related
content traffic and Video ROI

12. Some other examples
Volkswagen – In-video lead generation
Pepsi – Brand activation, Engagement
VMMA (Belgian Commercial Broadcaster) – Dwell time & Viewer value lift
Absynthe Minded (Rock Band) – New music video format, Brand Activation

13. Now it’s up to you to benefit from video
Frederik Neus
VP EMEA, Co-Founder
frederik.neus@zentrick.com
0479 31 43 80
Try it out at http://studio.zentrick.com
Click “Sign up now!”
Thank you for your attention