Social Media in India : Landscape Overview

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Social Media : The Indian Landscape

2. Most Used Social Media Site in India

3. Social Media : User Base
India
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*Guesstimated number of users
114.8 M
30 M*
20 M
Global
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1.19 Bn
300 M
230 M

4. User Base
India
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Global
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22 M
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Over 55 M
250 M
1 Bn unique
visitors/mth

5. Key Trends In Social Media
Telco Partnerships Set To Grow
Telcos partnerships with social media platforms to boost data usage.
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Subscribers of Reliance Communications & Vodafone got free access to Twitter.
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Facebook drove 3G usage in India

6. Social Media Driving Voters?
2-5% of election budget kept aside for social media.
Google launched hangouts, election portal.
Politicians joined Twitter en masse, 50% of politicians followers were found to be
fake.
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Facebook Added ‘Registered to Vote’ as part of a life event.

7. User Growth Vs Revenues
Emerging Markets Feature phone usage limits delivery of compelling ads: Twitter.
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Facebook: Indian userbase set to outdo USA. By 2015 max revenues from EMs.
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Google+: Chances of generating highest revenue thanks to passive usage habits

8. Shift to Mobile
19.8 million users accessed social media via their mobile phones this year.
Facebook already had 75% of its users using mobile phones to access site.
Mobile data usage on Vodafone India, grew by 29%.

9. Television Partnerships
Airtel Digital TV integrates Twitter in October. Users can watch TV while tweeting
about their show.
In the US, Twitter partnered with NBCUniversal and Comcast to produce ‘social TV’
YouTube in talks with DTH service providers to distribute YouTube via TV

10. G+ Takes The Celebrity route
Google+ banked on celebrities and big names
82,000 people across 116 countries watched BJP’s Prime Ministerial candidate
Narendra Modi’s G+ Hangout on Youtube
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Hangouts TV debut in India with debates streaming live.