Sphinncon 2011 Presentation

1. Blackhat vs. Whitehat Link Building Blurring the line Branko Rihtman (@neyne)

3. Linkable assets

4. Linkbait

5. Great navigation structure

7. $$$/link inflation

8. Nofollow planet

9. Anchor text links

10. Bad communication with IT departmentOnly Whitehat linking works. Blackhat is immoral/illegal/kills puppies and eats unicornsIt also gets you banned from Google!!!

12. Targeting both generic keywordsand competing brand names

13. Thin content (later expansion)

14. Not an EMD

15. Affiliate links to several renown servicesin the field

16. Held top positions for about 6 monthsAUTOMATED SPAM LINKS

18. 30,491 external links

19. 30,297 from 15 domains

20. ALL of them sitewide, sidebar,[keyword 1] anchor (or slight variation)

21. All of the linking domains travel-relatedSPONSORED LINKS

22. @neyne Gambling Online Education Payday Loans SMX Advanced 2010 (June 2010): Question about paid links: Matt says they have a couple new tools that are “really fun” for dealing with paid links. He describes them as “laser-guided scalpels.” http://searchengineland.com/live-blog-matt-cutts-smx-advanced-43906 Pills Legal Insurance Travel Financial E-commerce

23. @neyne How to interpret Google statements Paid links Link exchange schemes Automated links Florida Update – November 2003 Vince Update – February 2009 On-site Nofollow elimination – June 2009 (2008) = Not Talked about Talked about

25. Content is nice, anchor is king

26. Don’t listen to SE representatives/Forums/Blogs/Conference presentationsTest to see what works.

27. If you are using less-than-white techniques, make sure you are prepared to sufferthe consequences

28. You don’t have to achieve everything with each link.